Joining Anthony for this episode of VETchat is Rebecca Maher, Veterinary Surgeon, Consumer Psychologist and Managing Director at InsideMinds Consulting.

In this episode, Anthony and Rebecca discuss Rebecca's career to date, including what it was that led her to consumer psychology. Rebecca shares some basic information introducing consumer psychology, such as what drives our decision-making for both big and small life decisions. They discuss Rebecca's PGCert, her main thesis work researching whether how we present ourselves as clinicians affects how we are perceived and trusted, and how important it is to have a likeable personality to your clients. Rebecca gives 3 tips on how to help clients make the right decisions for their pets, such as reputability and vocabulary choices. Finally, they also talk about Rebecca's new business InsideMinds Consulting and how they can help those in the veterinary profession have better communication with their clients.

Find out more about InsideMinds Consulting here