Welcome back to The Transaction! In our second episode, you’ll hear from a truly classic Founder who is full of marketing ideas that are disrupting the status quo of B2B marketing. 

Mac Reddin is the Founder and El Rey de Dinos at Commsor, the company behind both Matcha and Bronto. Mac joins co-hosts Craig Rosenberg and Matt Amundson to save go-to-market teams from the 99% of what they do that is wrong or misguided. Mac dives into his Vibe-First Marketing approach, how a few hundred chicken wings upended event marketing, and what it takes to inundate LinkedIn without spending a dime. 

Also, Craig complains about New York City winter weather and Matt divulges his European shoe size.

Takeaways:

• Marketers shouldn’t judge an idea solely based on how measurable it is. 
• The bar for a campaign working and being seen as creative and new is incredibly low in B2B. Come up with an idea that actually breaks through the noise of sameness from your competitors and then stick to it. 
• Build strong relations with your customers, prospects, and audience by creating something they want to be a part of.
• When Founders are active on social and leading from the front, it allows people to connect closer with them and the company, making the marketing team’s (and everyone else’s) jobs much easier.

Chapters:

• 00:00 - Craig Complains about the Cold
• 01:48 - Introducing Special Guest Mac Reddin!
• 04:03 - What GTM Teams are Doing Wrong & Vibe-First Marketing
• 09:05 - The Chicken Wing Example of a Vibe-First Marketing Approach
• 16:39 - How Commsor’s Booth Compares to Traditional Event Marketing
• 20:40 - Mac’s B2C Sources of Inspiration 
• 24:49 - How to Create an Influencer Campaign to Conquer LinkedIn
• 31:29 - The Impact of Consistently Building Strong Relationships In Your Market 
• 34:46 - How B2B Marketers Should Think About Video Content
• 38:22 - Founders That are Active on Social Media are a Secret Weapon
• 43:46 - Being Intentional and Consistent with LinkedIn are Key

Quote of the Show:

• “When I think about marketing ideas and when our team thinks about them, we tend to think from a vibe-first mentality. We think more from the perspective of how are people going to feel about this?” - Mac Reddin

Sponsor:

• Ringmaster Conversational Marketing - The Transaction is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/

Connect with Mac:

• LinkedIn: https://www.linkedin.com/in/mac-reddin/ 
• Commsor Website: https://www.commsor.com/ 
• Matcha.so Website: https://matcha.so/ 
• Bronto Website: https://www.bronto.co/ 
• YouTube: https://www.youtube.com/@Commsor/featured 

Shoutouts:

• Sam Guertin: https://www.linkedin.com/in/sam-guertin/ 
• MSCHF: https://mschf.com/ 
• Most viewed videos on YouTube: https://en.wikipedia.org/wiki/List_of_most-viewed_YouTube_videos 

Follow the Show:

• Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ 
• Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/ 
• The Transaction on LinkedIn: https://www.linkedin.com/company/the-transaction/ 
• The Transaction Website: https://thetransactionpod.com/ 
• Substack: https://thetransaction.substack.com/ 

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• Spotify: https://open.spotify.com/show/3i3r3WLacRZiSa7dOaOgDz 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-transaction/id1734518309 
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