Video is the most powerful way we have to connect with each other these days. And if you aren't utilizing it in your sales process you could be missing out on some of the biggest clients and customers for your business.

In this episode I talk with Joey Gilkey, an expert in agency sales processes, and he tells us how to leverage video for mass impact. Joey has worked hands on with over 100 agencies and built his career around helping businesses with sales and revenue operations.

I talk about short, quick, snackable videos all the time. But does that mean you should never make a huge impact with the big stuff? No way! It all depends on your content strategy.

And nobody knows content strategy better than Joe Pulizzi. Joe is LEGIT. And Joe takes us through how to decide what video to make based on your own content marketing strategy

He has founded three companies, including the Content Mar

There might be nothing more valuable to your sales and lead generation process than social proof. Social proof in video form? Now that is truly powerful.

In this episode we dig deep into customer stories and how to create them in an emotionally authentic way that empathize with the audience. I talk with Ian Garlic, an expert video marketer and founder of Story Crews.

Ian is also the mastermind behind the FREE Giants of Video summit where you can lea

Everyone seems to have the same advice about how to grow on YouTube. Keywords, keywords, keywords.

Owen Video - one of the most prominent YouTube experts in the world - has a different strategy. Stop focusing on keywords, and use a different growth strategy instead. He fills us in and tells us how to dominate.

Subscribe to Owen on YouTube here: https://www.youtube.com/channel/UC5Alv3DDd_otfn2cdaGNTuw

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Download my FREE TikTok 101 Guide for Businesses: http://tiktokimpact.com/free

Join my free Facebook Group: https://www.facebook.com/groups/648445478941021

Join me on Twitch LIVE Monday mornings at 1030am EST twitch.tv/mattjohnstonvideo

Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8

Wave at me on Social!

Facebook: https://www.facebook.com/mattjohnstonvideo

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YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw

Email: [email protected]

If you enjoy this episode we'd love to have you in the community as a subscriber!

APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4

SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu

OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator

ALL OTHERS: https://anchor.fm/video-marketing-podcast

For show or agency inquiries: [email protected]

www.guidesocialglobal.com

www.mattjohnstononline.com

If you are trying to create marketing video content that truly moves the needle for your business, you need to hear the words of Ron Lynch. 

Not only has Ron driven $4 billion in attributable sales for his clients and worked with names like GoPro and Samsung, but he is one of the smartest marketing minds on planet earth.

In this classic VMP episode we break down exactly how Ron approaches his clients and customers pinpointing the psychological motivations that turn people into customer

How are you unique? And how does that have the capacity to transform your business and the video content you make for it? In this episode I dig deep not just on the why but the how you become unique and articulate that in your video content.

READY TO GET THE BIGGEST, FREE, PROFITABLE AUDIENCE OF YOUR LIFE USING TIK TOK? With no dancing, silliness, or immaturity needed? (promise!)

Watch my FREE TikTok webinar: <

I haven't said much about this publicly before, but we have a strategy in our agency. One that has made hundreds of thousands of dollars in revenue from Facebook ads - using (surprise, surprise) video.

It's the kind of strategy that anyone can learn and implement in their own business and I am excited to share it with you.

READY TO GET THE BIGGEST, FREE, PROFITABLE AUDIENCE OF YOUR LIFE USING TIK TOK?

How often do you think about your strengths? Probably not as often as your weaknesses! Turns out there's a whole, enabling science around discovering and harnessing your unique, individual strengths. Kate Pintor and Jo Self joined me on the show this week - expert strength coaches - for a fascinating discussion on how your strengths impact the content you make. 

MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here:

Just like any other piece of content online, videos need great headlines! And those headlines have to be optimized to get as much attention as possible. I have a system for this and I have never ever gone as depth into the topic as I do in this podcast. Excited to share it with you!

MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page

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In this podcast I speak to Rhianna Hill, CEO of Pancake Marketing Solutions who works primarily with moving brick and mortar businesses to digital. We talked about reframing this moment as an opportunity and how mindset shifts can unlock magic during this time.

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MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-to