This is a speech I gave in Bethlehem, PA for 1,000,000 Cups. In it, I discussed the SEED system for content generation, and took questions from small business owners about what content to make, and why. I also discussed Guide Social’s Vesta program to gain mass attention for small businesses. Take notes! There’s a ton of value in here.

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"What's the ROI of hugging your mom"?

One of many killer quotes by Melanie Deziel, who was our guest on the podcast this week. Melanie and I had a spirited conversation about content strategy, how to know what's right for you, and where to put your resources, particualrly whejn it comes to video.

This is one of the best conversations we've had on the podcast make sure to check this one out!

Melanie is a keynote speaker, author, award-winning branded content

Recorded in Las Vegas at CES! I share with you my best tips for getting great, shareable video at events. A skill we all need!

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Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions!

This past October, I gave an amazing talk at the Digital Crush Conference in Washington that I'm going to share with you this week. This speech goes over the HERO system, SEED system, exactly how to structure social video scripts, how to come up with ideas, and a lot more! 

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This week we have Ben Amos with us straight from Australia! Ben is an online video strategist, entrepreneur, video producer, speaker, and educator. He has worked with brands all across Australia as well as globally and hosts his own Engage Video Marketing Podcast. Specifically, Ben is here to talk about what videos you should be using at every stage of your funnel and how to

Have you ever wondered how video fits into the big picture? Rebecca Lieb is a world renowned expert in content, strategy, and market research. She has worked with leading brands such as Facebook, HomeDepot, Nestle, Adobe, and more. Rebecca is also the author of

I'm sure you've all heard of Pinterest, but have you ever thought about Pinterest through the lens of video content? Joining us this week is Jeff Sieh, a visual marketing consultant who views Pinterest as his visual pinboard. Jeff is also the creator of Manly Pinterest Tips where he is the host of The Manly Pinterest Tips Show. Jeff has also produced visual content for various companies, including Social Med

Local business was built on a foundation of interpersonal connection. The reason that "Mom and Pop" shop down the street gets your business is because you know them, like them and trust them. As the world moves more online, how can we replicate that so local businesses can still have that personal touch but reach people where they are? That's where video comes in.

Allie Bloyd joined us on the podcast this week to talk about how local businesses can best leverage video in their marketing to get mor

Tune in this week to learn about my system that I've been teaching for years to come up with endless story ideas. Learn how to always think in terms of headlines, use my persona exercise, create a lifestyle map, utilize the SEED method, and so much more!

If you enjoy this episode we'd love to have you in the community as a subscriber!

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Have you been wondering how to shoot high quality video without dropping high quality dollars? Dom O'neill is here with us this week to discuss how he got into the video industry, how his time working at BBC was for 12 years, and his knowledge of being a videographer. His goal now is to bring all his knowledge and video skills to medium-small businesses around the world. 

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