Did you know that anywhere between 50% to 90% of the buying process happens before you even talk to a salesperson?? This week we have Ali Schwanke with us, the CEO and Founder of Simple Strat. Ali has over 15 years marketing experience and is here this week to explain how she builds trust in the B2B process through video.

Links to Ali's video specific resources:

How to Market Your B

If you are trying to create marketing video content that truly moves the needle for your business, you 100% need to hear the words of Ron Lynch. Not only has Ron driven $4 billion in attributable sales for his clients and worked with names like GoPro and Samsung, but he is 100% one of the smartest marketing minds on planet earth. In this episode we break down exactly how Ron approaches his clients and customers pinpointing the psychological motivations that turn people into customers. And then, how he us

Listen in on this weeks podcast where business partners, Matt Johnston and Jamie Barber discuss the foundations in video story telling. Learn what the story telling arc is and how to draw an audience in using drama, tension, and relatable content. 

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Want to know what it takes to grow a YouTube channel to hundreds of thousands of subscribers? Then listen in on this weeks podcast with Jesse Muench, the owner of YouTube channels Inspire Video Marketing and Get Handles Basketball. Jesse’s own YouTube channel, Get Handles Basketball, has over 500,000 subscribers

When it comes to video advertising, there is perhaps no agency more heralded than the Harmon Brothers. They're behind some of the most viral video ads of all time: Squatty Potty, Purple, PooPourri, FiberFix, and the list goes on. They are famous for not just making humorous videos that go viral, but videos engineered to take people from awareness to buyers in just the few minutes the video is playing.

Daniel Harmon, Chief Creative Officer of the Harmon Brothers, joined me on the podcast this week

Think virality is a fluke? Think again. Every single video that goes viral, goes viral for a reason. And that can be repeated over and over again. That's why I created the HERO system for predictable viral video. In this podcast I reveal each step of the HERO system, how it works, and how you can leverage it to give every video you produce to the opportunity to go viral.

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YouTube advertising has a learning curve, but once you crack it it can be ridiculously powerful. Recently I sat down with a friend of mine, Alex Afterman, who launched a YouTube ad campaign for a high ticket e-commerce campaign. After the recording is over there was so much value in here that I just have to share it with you. We originally recorded it for video but if you listen closely there are tons of value bombs!! Like what networks to run your ad on, the biggest mistakes people make in settings, how

If you have been wondering how to break that barrier and step into the YouTube advertising world, then listen in on this episode of the YouTube Marketing Accelerator. We spoke with James Smith, the CEO of Bright Idea Marketing, where James shared what his progression to success was like and the reasons why he started experimenting with YouTube. This episode also dives into what a successful case study funnel looks like and the unique differences between YouT

I often say that when you are starting to build a new YouTube advertising campaign, there is nothing more important (and time consuming) than the research phase. This is the phase where you get all your keywords, placements, audiences, etc. together and deep dive on your avatar's behavior. Doing this directly in YouTube can be an absolute slog. It will also make an already lengthy process even more lengthy. The most incredible thing about digital advertising in broad strokes is your ability to gather and

It's one thing to drive traffic to your site, and another thing to get them to actually convert into sales for your e-commerce story. This episode of the YouTube Marketing Accelerator will show you exactly how to optimize your site and product pages for conversions so you are getting as many sales as you can from the traffic you drive through YouTube or anywhere else.