Recording this during the time of Coronavirus - there's a lot of uncertainty. On today's show I speak to Nathan Kadlecek, the owner of Kadalyst Wellness and Physical Therapy in Monterey, CA. He was forced to close his physical business because of the pandemic. But now he's going hard online, with video at the center, and learning some amazing things. Learn more about Nate here: https://www.linkedin.com/in/nathan-kadlecek-dpt/

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In this episode I sought to find the perfect person to have on the show to help you, my amazing audience, wrap your minds around your businesses in these uncertain times. It was important to me, and that's why Sterling Hawkins joined me this week. Sterling is a globally renowned keynote speaker on innovation. He also helps companies around the world make innovation and pivots happen by working with them directly. I could not think of someone better to speak to in this moment in our history, I know you wi

Want to skyrocket your personal brand? Look no further than Tik Tok. It is the hottest platform on the planet right now, and it is shockingly easy to go viral if you have a system and know what you're doing, so let me teach it to you!!

Get the Tik Tok Impact Accelerator Course: https://start.guidesocialglobal.com/tik-tok-impact-program-page

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MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More

On today's podcast I am excited to share with you the full audiobook introduction to my book, Producing Empathy, I hope you get value and enjoy!

Learn more about our Omnipresence Program for personal brands https://omni.guidesocialglobal.com/omnipresence-spring/

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MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR

There is more pressure than ever to put our face on camera these days, But we should see this as a blessing rather than a curse! We really get the opportunity to connect with people through video. But of course, we are not all trained to be the authentic selves we need to be on camera to make that connection. I want to share with you some tips and my process for coaching folks to unlock their brilliance in performance.

Omnipresence Program!!!

Do you want to be as omnipresent as Gary Vee? Chances are, if you have a personal brand, this is something you have thought about, but can't imagine how to actually execute it. I felt exactly the same way once upon a time, so I tested, implemented, and crack a system to do it and be everywhere. I'm excited to share it with you in this podcast! Kate Pintor also joins me from my company, Guide Social, to discuss how personal brands can best position their brand to get ready for content in the first place.<

Twitch is just a streaming platform for gamers, right? Wrong! It is so much more, and I am positive after you hear this interview with Twitch streamer Ryan Smith, you will begin to understand the community-building power of the platform. In fact it's so convincing that it makes it nearly irresistible for personal brands to think hard about diverting some resources to the platform.

Follow Ryan on Twitch: https://www.twitch.tv/smitty2447

Twitter:

It's no use trying to avoid it - Tik Tok is the real deal. And it's time to start figuring out how to win on the platform while engagement and reach are super high on the platform. To get the real scoop on how to optimize for TT I brought in Mayaan Gordon, who has more than 2 million combined Tik Tok followers. We talk about what it takes to go viral on Tik Tok and how to use it for your business. Listen, take notes, then start making tik toks. Seriously, the time is now!

More about Maayan:

When it comes to video advertising, there is perhaps no agency more heralded than the Harmon Brothers. They're behind some of the most viral video ads of all time: Squatty Potty, Purple, PooPourri, FiberFix, and the list goes on. They are famous for not just making humorous videos that go viral, but videos engineered to take people from awareness to buyers in just the few minutes the video is playing.

Daniel Harmon, Chief Creative Officer of the Harmon Brothers, joined me on the podcast this week

Testimonials are some of the most powerful pieces of content your business will ever create. But how do you make a good one? One that really moves the needle! You need to lean into empathy, value, and story! And stop the obsession with user generated content - it's time to craft the testimonials that will really take you to the next level. In this podcast I reveal for the first time my methodology and process for getting testimonials that tell true stories that deeply identify with people and can even tu