The act of advertising and marketing, at the end of the day, is the act of persuading human beings to take specific actions. And if you don't understand the particular psychological space your potential customers are in when they encounter you, you're leaving money on the table.

This week I spoke to Tom Breeze, who many consider the top mind in the world in YouTube advertising. Tom studied psychology at a high level for years before transitioning to marketing, and in this episode we dug deep into

Sometimes when you're inside a YouTube ad campaign, and you can't find the exact audience you're looking for, custom intent and custom affinity audiences are the best place to turn. In both cases, you get to create your own audiences off Google's big data to take matters into your own hands.

This week, we spoke to Nicholas Ayers of Made You Look Video Marketing about how he leverages these audiences regularly to get incredible results, particularly f

We talk a lot about how to run conversion campaigns on YouTube directly driving leads and purchases - but there's a lot more to advertising than direct response.

We sat down with Erick Silvio this week on the podcast who specializes in running brand awareness campaigns through YouTube ads. We talked about how he sets up these campaigns, what KPI's he goes after, the mistakes people make, and how to structure the creative to be effective.

Erick started digital marketing in 2013 with an empha

Online courses are a perfect fit for YouTube advertising. People on YouTube are already often in the frame of mind to learn information, so when you send them to a webinar or other type of training, it's a natural fit and the results can be very strong.

In this episode I spoke with Shashwat Singh who runs Linx Digital Agency and has spent million in YouTube advertising selling courses and info products.

We spoke to Shash about his unique methodology for selling these products through YouTub

So many people that want to get into YouTube advertising often hit a wall when they start thinking about their video creative. But the truth is, too many people overcomplicate it, and the basic axioms of good ad copy are what you really need to get people clicking on your ad and converting down your funnel.

In this episode we talk to Anika Watkins of Moxie Media Management. Anika is the founder of Moxie, which is a full service copywriting agency and an

Is being funny something you can learn? That's the core question that we dive into in this episode of the YouTube Marketing Accelerator Podcast.

This week we talk with Kenny Wassus, who has produced countless viral videos with the likes of Kylie Jenner, Nick Offerman, Jon Hamm, and many many (many) others. He's worked for numerous publications including founding the award-winning original video team New York Magazine, and Wall Street Journal.

We discuss how to come up with funny ideas, how

In this episode we tell you what the YTA podcast is all about and all the amazing things to come including high profile guests, Youtube creators, other YouTube advertisers, video production folks, writers, you name it. Whatever it takes to make your YouTube Ads better! We also go through setting up your first campaign on YouTube ads and the biggest mistakes we see people make in setting up their campaigns!

MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: