The Visible Coaches Podcast

The Visible Coaches Podcast

By Angela Durrant & Anke HerrmannBusinessEntrepreneurshipMarketing
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The Visible Coaches Podcast episodes

  • Three Reasons Why Your Content Isn't Landing
    Episode 16 - Three Reasons Why Your Content Isn't Landing

    Welcome back to the Visible Coaches Podcast! We're thrilled to have you join us for another insightful episode. Today, we're delving into a topic that can make or break your content success: "Three Reasons Why Your Content Isn't Landing."

    📝 Content: Broad or Narrow? Finding the Perfect Context 📝

    🔍 Context matters! Anke and Angela explore the crucial subtleties of delivering content that truly resonates with your audience. Discover why context is the key to capturing attention and sparking interest in your message.

    💡 It's All About Inviting Engagement 💡

    💬 Learn how to put yourself in your audience's shoes and present your content as an inviting and relevant experience. No more content that goes unnoticed! Uncover practical tips to make your content stand out in the digital noise.

    🗣️ Mastering Your Message: Clear and Precise 🗣️

    🎯 Narrow down your topic for a powerful impact. Discover how precision in your messaging allows your audience to make swift decisions about engaging with your content. Don't let your message get lost in ambiguity!

    🤝 Familiarity: Building Trust and Connection 🤝

    🔁 The power of familiarity: Anke shares a personal experience of repurposing content and witnessing its surprising success after some time. Learn how cultivating familiarity with your audience can lead to stronger connections and increased engagement.

    ✨ Serving Your Audience: The Ultimate Goal ✨

    🎙️ Join us for this episode as we uncover practical strategies to make your content shine, create engagement, and establish meaningful connections with your audience. Remember, it's all about serving those who listen and building a community that truly cares.

    📢 Don't miss the next episode, where we'll delve into the essentials of intentional visibility. Stay tuned and keep sharing your brilliance with the world! Take care, and see you next time. 📢

    Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum

    Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.

    To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.

    If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.

    To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.

    ************

    14 min
  • Where is the money - how long should this take
    Episode 15 - Where is the money - how long should this take

    Welcome back to The Visible Coaches Podcast! In this episode, Angela and Anke discuss a crucial aspect of building a business: how long it takes for the money to start flowing in and what success really means in different stages of the entrepreneurial journey.

    They offer valuable insights on setting realistic expectations, managing patience, and understanding the true meaning of business success.

    Key Discussion Points:

    • Setting Realistic Expectations: We highlight the importance of challenging unrealistic expectations set by the constant barrage of "get rich quick" schemes in the business and marketing space.
    • Defining Success: We share personal experiences of how we defined success differently at various points in our business journeys. Whether it's making a living, breaking even, or reaching six figures, success is subjective and unique to each individual.
    • The Work Behind Building a Business: We shed light on the amount of effort required to get a business off the ground, particularly for coaches starting in a new area of expertise.
    • The Power of Letting Go: Angela shares her experience of building her business around her lifestyle and how letting go of constant questioning and self-doubt leads to better decision-making and planning.
    • Redefining Entrepreneurial Success: It's okay to have a job while building your business. There's no shame in keeping a job, starting your business on the side, or taking your time to grow it steadily.

    Conclusion: Remember, building a successful business takes time and effort. Don't be swayed by unrealistic promises or compare your progress to others. Define success on your own terms and give yourself the space to grow without unnecessary pressure. Whether you're just starting or have been on this journey for a while, this episode will help you find balance and clarity in your business endeavors.

    Join us next time for more valuable insights and discussions. Don't forget to leave a review and share your thoughts on this episode! Take care and until next time!

    Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum

    Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.

    To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.

    If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.

    To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.

    ************

    15 min
  • When you're scared to invest again
    Episode 14 - When you're scared to invest again

    Are you feeling hesitant about investing in your business due to past disappointments or misguided choices? In this insightful episode, Angela and Anke dive deep into the topic of making the right investments at the appropriate stages of your business growth.

    🌟 Uncover Red Flags: Learn to recognize the warning signs of potentially ineffective programs that promise quick fixes and unrealistic results. Discover the importance of setting realistic expectations for your investments and how it can lead to a more fruitful journey.


    🌟 Keep an open mind: Just like navigating relationships after a few bad experiences, making investments requires some trial and error. Gain valuable insights into assessing your business needs and making informed decisions about the right investments for your current stage.


    🌟 Course vs. Community: Understand the difference between seeking courses for specific skill acquisition and being part of a supportive community that fosters continued growth. Learn how the Visible Club offers a safe space to connect with like-minded individuals and receive invaluable guidance throughout your entrepreneurial journey.


    🌟 Empowering Your Journey: Explore the value of ongoing support and how it can positively impact your business progress. Break free from the fear of investing and embrace the journey of building your business with confidence.


    Join Angela and Anke in this thought-provoking episode, and gain clarity on your investment choices.


    Tune in now and empower yourself with the Visible Coaches Podcast! 🎧🚀


    Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum

    Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.

    To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.

    If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.

    To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.

    ************

    15 min
  • The Importance of a Message Blueprint
    Episode 13 - The Importance of a Message Blueprint

    Today, we're diving into the essential topic of messaging and the power of having a message blueprint.

    This blueprint is like an architect's plan for your communication, providing a solid foundation for your business. It's filled with powerful questions that allow you to create a vivid picture in the minds of your audience.

    This clarity not only helps you understand yourself better but also enables you to connect with potential clients more effectively.

    By providing relevant solutions, you build trust and credibility. So, if you want to save time, stand out in the crowded market, and accelerate your connection with your audience, stick around for our insightful discussion on the message blueprint!

    To get help with your own message, access the recordings of a past live Love Your Message workshop for free here https://thevisibleclub.com/loveyourmessage-signup/

    Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum

    Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.

    To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.

    If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.

    To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.

    ************

    18 min
  • How do you answer the big question?
    Episode 12 - How do you answer the big question?

    Welcome to today's podcast! In this episode, we dive into the dreaded question that every coach or consultant faces: "What do you do?"

    It's a challenge to describe our work and the value we bring without sounding vague or confusing. The struggle intensifies when we transition to a different business or offer intangible services.

    We discuss the importance of crafting a unified message that intrigues others and sparks curiosity. Finding a way to tell a micro-story that resonates with people's experiences can help bridge the gap and avoid being dismissed as a commodity. 

    Join us as we delve into the topic of handling this discomforting question and how you can create a compelling response. 

    Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum

    Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.

    To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.

    If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.

    To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.

    ************

    14 min
  • Solopreneur Archetype 5 - The Goat
    Episode 11 - Solopreneur Archetype 5 - The Goat

    In this episode, we delve into the fifth and final archetype - the Goat. We explore how the Goat represents taking a brilliant quality too far and how it can ruin your chances of success.

    The key lesson is finding the right balance in your approach.

    We share a cautionary tale of someone who rigidly stuck to their signature program and ideal client avatar, never adapting or making small adjustments.

    As a result, they couldn't find the right market fit, and their business suffered. We look at  the importance of being open to change, recognizing patterns, and making gradual adjustments in order to find that sweet spot for success.

    Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum

    Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.

    To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.

    If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.

    To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.

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    To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.

    14 min
  • Solopreneur Archetype 4 - The Juggler
    Episode 10 - Solopreneur Archetype 4 - The Juggler

    Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum

    Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.

    To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.

    If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.

    To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.

    ************

    In this podcast episode, we are  discussing the archetype of the "Juggler," which represents a service-based professional struggling to effectively communicate their message and achieve consistent results.

    We’ll share our experiences of being jugglers ourselves and explain the cycle of constantly creating new offerings without building a solid audience base. We’ll also talk about the importance of a long-term strategy and audience building to avoid burnout and achieve sustainable success as well as how to overcome the fear of scaling and transitioning from a juggling approach to a more strategic one. 

    Book a clarity call with Angela


    18 min
  • Solopreneur Archetype 3 - The Butterfly
    Episode 9 - Solopreneur Archetype 3 - The Butterfly

    Welcome back to the podcast! In today's episode, we dive into the butterfly archetype, which represents the struggle behind the idea of transformational coaching and messaging. The butterfly archetype often knows what they want to offer but keeps changing their target audience, hopping from one flower to the next. However, this approach hinders effective marketing efforts, as it doesn't allow enough time to understand and connect with a specific audience. While immediate positive feedback is not guaranteed, it's important not to give up too quickly. Rather than constantly shifting focus, it's crucial to give consistent effort and revisit the same strategies to see better results. Don't forget to like, share, and comment on the podcast, and we look forward to seeing you in the next episode.

    Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum

    Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.

    To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.

    If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.

    To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.

    ************

    12 min
  • Solopreneur Archetype 2 - The Chameleon
    Episode 8 - Solopreneur Archetype 2 - The Chameleon

    In today's episode, we explore the chameleon archetype of a service-based solopreneur coach or consultant whose message isn't landing. We share a story of a marketing professional who constantly changed her offerings to please clients but felt frustrated and stuck. After narrowing down her expertise, she landed her dream client and significantly increased her income.

    Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum

    Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.

    To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.

    If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.

    To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.

    ************

    10 min
  • Solopreneur Archetype 1 - The Artist
    Episode 7 - Solopreneur Archetype 1 - The Artist

    Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum

    Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.

    To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.

    If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.

    To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.

    ************

    If you have a suspicion that your message might not be as sharp as it could be .. the upcoming 3-day challenge Master Your Message is for you!

    Reserve your free spot here: https://pages.visibleclub.com/master-your-message

    On to the episode ..

    Welcome back to the next episode of our podcast! We have something special in store for you today. We've been working behind the scenes, brainstorming archetypes of solopreneurs who face challenges in connecting their message with the right audience. In this series, we're starting with the archetype called "The Artist."

    Now, let me tell you why we're exploring these archetypes. Building a successful business is a complex process that involves aligning three key elements: your skills and interests, the people you can help, and the product or service you offer. But it's rarely a straightforward journey.

    In today's episode, we'll be delving into the world of The Artist archetype, whose message isn't landing, no matter what they do. This archetype resonates with many creatives who want to create purely for themselves and struggle to consider the needs and preferences of their audience

     Join us as we provide insights and practical suggestions for bridging the gap between artistic expression and building a thriving business. Get ready to uncover the true value of your service and unleash your creative potential in a meaningful way. Let's dive in!


    15 min

About The Visible Coaches Podcast

From the publisher's feed

Are you struggling to build your coaching business? Getting it off the ground is hard enough, let alone the thought of having to sell yourself or spend all your time on social media sharing stories you would rather keep private, just to get clients.