THE VISIBLE ENTREPRENEUR

Do you think you have mastered your organic lead strategy? Are your sales funnels, opt-ins, tripwires + email sequences in place + powerful? If the answer is no, listen on. If the answer is yes, I think you'll still benefit from this refresher!

We're discussing:

• Plugging the leaks in your sales funnel
• Developing your opt-in
• Adding your tripwire
• Writing an effective email sequence
• Analyzing your sales funnel statistics
• Your organic marketing strategy
• Visibility and PR
• + more!

P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

If you've gone through all of the necessary steps of picking a brand color... BUT YOU ABSOLUTELY HATE IT... don't worry! In this episode, we’re going to chat about how to fix the problem so you can get visible with your business NOW.

More specifically, we're discussing:

• What to do if you hate your possible primary color choice
• Focusing on your ideal client's primary emotional need
• Adjusting the tone of the primary brand color
• Making your primary color a secondary color in your brand photoshoot
• Letting color psychology work for you
• + more!

P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

In this episode, we are chatting about why your ideal client determines about 90% of your primary brand color choice. This can be a little bit controversial, but I've found it to always be true. I'm excited to share my experiences with you today.

More specifically, we're diving into:

• Your ideal client is the hero
• Selecting your primary brand color with your ideal client in mind
• Creating attraction to your messaging through color
• How color psychology can help you to make an impact

P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

In this episode, we're going to be talking about whether or not your brand needs a re-haul or just a refresh. 

This is something that can feel really confusing, because you're not really sure how much attention things need - if you should start over, or if you should just do some tweaking.

More specifically, we're covering:

• Key components when considering a brand re-haul or refresh
• A brand refresh versus a brand re-haul
• Upcoming episodes of The Visible Entrepreneur

P.S. I highly recommend the Converting with Color Masterclass. It’s completely free, and it’s a bit over 60 minutes of intensive education that will really open your eyes to the world of color.

In this episode, I'm breaking down the 7 primary colors you should be choosing for your brand color, + sharing what I think you should never use!

More specifically, this episode dives into:

• My journey with color psychology
• The seven primary colors for branding
• Physical and emotional reactions to color
• How color psychology supports your messaging
  
  

P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Your potential clients and customers want to connect your face and your voice with your brand, so let's chat about gorgeous brand photoshoots!

Specifically we're going over: 

• Why you need a brand photoshoot
• The location of your brand photoshoot
• Your look for your brand photoshoot
• A shot list for your brand photoshoot
• + more!

P.S. I highly recommend the Converting with Color Masterclass. It’s completely free, and it’s a bit over 60 minutes of intensive education that will really open your eyes to the world of color.

Let's chat color personalities!  When figuring out your color scheme, it is just as important to analyze your personality as it is your ideal clients’ personality. The sweet spot is the perfect blend of both.

So how do you figure it out? Let's dive in!

We're covering:

• Color personalities theory
• Color psychology and branding
• + more!

P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Welcome to Season 5 of The Visible Entrepeneur!

Welcome back :)

This season, we'll be focusing on COLOR PSYCHOLOGY because it's been the biggest impact I could have ever had on my business.

My goal with this season of the podcast is to break down what I know, so you can feel really confident about moving forward with your visual presence. It’s so much more than just your website. It's your brand photos. It's what you're wearing on camera every time you're interviewed. It's your press page. It's your funnels. It’s everything. 

As business owners, we should have a firm grip on our colors and why we chose them.  We should be able to explain this in one sentence, just like we do with our pitches or our mission statements.

In this episode, we discuss:

•  the definition of branding vs color psychology
• changing brand colors 
• visual presence strategy

P.S. Join us inside the FREE Converting With Color Masterclass right here!

What if video editing didn't have to be an extremely time-consuming task? What if you could save money if you've been outsourcing it?

Meet Content Fries! An awesome video-editing tool for social media.

Today, we're diving into:

• What Content Fries is
• A Content Fries tutorial
• Why I recommend Content Fries
• + more

Has having a free digital magazine ever crossed your mind?

It can result in a  steady stream of buyers + revenue into other aspects of your business.  So what does it take to get started? 

In this episode, we're chatting with Erin Loman Jeck, an effective speaker who knows how to transform audiences from a psychological perspective. 

We're going over:

• Becoming a Speaking Coach
• Erin's Traffic + Income Generators
• Running a Magazine
• The Future of Erin's Business 
• + more!

P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!