A value ladder is the journey you take your ideal client on. 

As they go up the ladder, so do the cost of your services. This can range from a freebie, all the way to your highest-costing offer!

So what should your value ladder look like in order to generate the most sales possible?

Tune in, because in this episode, we're going over:

• The Value Ladder as a Customer Journey
• Freebies
• Low-ticket Offers
• Medium Offers
• High-ticket Offers
• + more!

P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

How do you get started on publishing books? What goes into the prep, plan + release? How does PR play a part in the process? How do you turn your book into a BESTSELLER?

Don't let the book process scare you! Tune in for today's episode with Adriana Monique Alvarez, where we chat about:

• Empowering women to become authors + their own publishers
• The PR side of releasing a book
• Business strategy: traffic and revenue generators
• Adriana's advice for her younger self
• Tips for first-time authors
• + more!

P.S. if you're struggling with your visibility + publicity, I've found a system that works! I'll show you every single step for FREE in this video training series!

Messaging is one of the key aspects of making sales in your business. When your messaging is effective, you won’t just attract your audience on autopilot, but they will feel permanently aligned to you + whatever you sell.

There are a few essential  messages I'd like to share to share with you, so be sure to incorporate them into your brand!

In this episode, we're going over:

• Mission statements 
• Belief statements
• Hero stories
• Value stacks
• Brand videos

P.S. If you'd like a free training that helps you define your dreams, look at what's working + what's not, get specific on your visibility goals, create a step by step checklist, get it down on the calendar, + install a crucial support system, enroll for the 90 Day Visibility Plan masterclass FOR FREE here!

Everyone knows you should have educational content going out on a weekly basis, bringing in traffic, subscribers, and customers.

But what happens when you're sick, out for an emergency or a vacation?

Does your content stop, or do you rely on your pre-scheduled, evergreen content to make it seem like you're always around?

{Hint: it's the second one!}

In this episode, we're going over:

• Selecting a visibility vehicle™
• Social media scheduling
• Time freedom as an entrepreneur
• Creating actionable content
• + more!

P.S. If you'd like a free training that helps you define your dreams, look at what's working + what's not, get specific on your visibility goals, create a step by step checklist, get it down on the calendar, + install a crucial support system, enroll for free here!

Clubhouse is the new, hot platform on the market right now! Why shouldn't you take advantage +  gain a steady stream of traffic from it?

This week, Hayley Luckadoo is joining me to  chat all about marketing tips + tricks to get you up and running on Clubhouse!

In this episode, we're going over:

• Growing an Audience on Clubhouse
• Clubhouse as the Top of your Funnel
• Instagram Strategy
• Marketing Trends
• + more!

P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

If you're feeling frustrated getting your content actually SEEN to attract more traffic to your site {to lead to subscribers + sales}, let's chat about how exactly you can accomplish that!

(Hint: your own platform that leads into your own funnels + drives profit)

In this episode, we're going over:

• Search Engine Optimization (SEO)
• Showcasing Your Expertise
• Choosing a Visibility Vehicle™ 
• Making Sure Your Sales Funnel is in Place
• + more!

P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

When you're assessing what you should be doing for your visibility plan, the first thing you need to assess is who you are, what are your strengths + weaknesses.

So, it's a really good idea to  figure out what your visibility personality type + productivity style is, in order to take advantage of your strengths in your business and delegate the aspects that are in your weakness zone .

In this episode, we're going over:

• How Pinterest works in my business
• Fresh pins
• Maximizing the impact of Pinterest on visibility
• Tailwind tips
• Pinterest as part of your sales funnel
• The impact of color on a visual search engine
• Keyword research

P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

Visibility is what you're doing online to grow your traffic, subscribers + revenue. A huge part of that is the message you're sharing online daily. There are some personal MUST-HAVES regarding messaging that I'd love to share with you!

In this video, let's dive into:
➡️ MISSION STATEMENTS
➡️ BELIEF STATEMENTS
➡️ HERO STORIES
➡️ BRAND VIDEOS
➡️ VALUE LADDERS

P.S. If you'd like a free training that helps you define your dreams, look at what's working + what's not, get specific on your visibility goals, create a step by step checklist, get it down on the calendar, + install a crucial support system, enroll for free here!

With so many successful business models, value ladders + strategies we see every day, it's really important to stick to what works FOR YOU! There is no one right way, so let's dive into some possibilities.

In this episode, we're chatting about:

• Motivating your customer with automations
• Traffic + income generators 
• Why not to copy other people's business models
• Creating a buffet-type business with low cost offers

When you're assessing what you should be doing for your visibility plan, the first thing you need to assess is who you are, what are your strengths + weaknesses.

So, it's a really good idea to  figure out what your visibility personality type + productivity style is, in order to take advantage of your strengths in your business and delegate the aspects that are in your weakness zone .

In this episode, we're going over:

• The director archetype
• The actor archetype
• The screenwriter archetype
• The production designer archetype

If you want to figure out what your Visibility Archetype is, take the free quiz!