THE VISIBLE ENTREPRENEUR

THE VISIBLE ENTREPRENEUR

By Michelle Lewis - Visibility Vixen®BusinessEntrepreneurshipEducationMarketingCourses
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THE VISIBLE ENTREPRENEUR episodes

  • 340 | My Most Successful Blog Process + How I Drive Traffic! | The Visible Entrepreneur

    I get a lot of questions about how I've set up my blogging process - and especially how I drive traffic!

    Because, as we all know, it doesn't matter HOW much content you're creating if it isn't converting to subscribers and customers!

    But this is where a lot of us get stuck spinning our wheels.

    So whether you've never posted a blog before or are looking for a way to make the process even more successful...

    In today’s podcast, I’m going to show you my process + how I drive lot so traffic to each blog post!

    Today's Topics

    • Getting Started With Your Blogging Process
    • Driving Traffic

    To recap, finding a successful blogging process IS possible + you can drive major traffic by using Pinterest as your promotion platform.

    I highly recommend taking my FREE 90 Day Visibility Plan Workshop so you can learn how to create your Visibility Plan step by step!! Take the class here.

    14 min
  • 339 | Creating Social Media Content Categories For Batching {aka scheduling in advance!} | The Visible Entrepreneur

    Sometimes, creating social media content can feel really confusing.

    What should I be posting?

    What will my audience like to see?

    How do I stay consistent with what I'm talking about AND regular posting?

    Getting more focus when it comes to sourcing your social media topics can really help your creative + productive process.

    In this post, I'll show you how to create social media content categories to soar your creativity, engage your audience + set your posts to schedule in advance.

    Ready?

    Today’s topics:

    • WHAT IS A CONTENT CATEGORY?
    • WRITING ENGAGING SOCIAL MEDIA CONTENT
    • MY BATCHING PROCESS YOU CAN ADOPT

    To recap, it's such a relief to know what to post, when + know you can always take time off.

    If you're someone struggling with your visibility + publicity, know that you're not alone. The good news? I've figured out a system that WORKS. I'll show you every single step for FREE in the video training series! Get started here.

    12 min
  • 338 | Why You Need To Know The Difference Between Visibility + Publicity So You Don't Make These Classic Mistakes! | The Visible Entrepreneur

    There's a huge difference between visibility + publicity.

    And if you're still blissfully unaware of the difference...

    You could be suffering from sporadic social media, unfocused publicity campaigns + even total avoidance of the whole thing altogether.

    In this podcast, I'll show you the difference so you can understand how the flow is SUPPOSED to work + you can make your visibility + publicity strategies work together for the best end result.

    Ready?

    Today's topics:

    • The Top 3 Mistakes You May Have Fallen Into
    • WHAT IS VISIBILITY?
    • WHAT IS PUBLICITY?

    To recap, it's vital to understand the differences between Visibility + Publicity so you can successfully grow your revenue, notoriety + success in the online space.

    If you're someone struggling with your visibility + publicity, know that you're not alone. The good news? I've figured out a system that WORKS. I'll show you every single step for FREE in the video training series! Get started here.


    13 min
  • 337 | How to Get Confident + Do Video for Your Online Business | The Visible Entrepreneur

    Want to know how to get more confident onscreen so you can inject video strategy into your business and make sure you're connecting/building your audience? 

    In this podcast, I'll share how I've built on-camera confidence to use video in all aspects of my biz to build audience trust!

    This has also led to me leading The Comfy on Camera Challenge in my community, The Visible Entrepreneur, to help hundreds of other entrepreneurs build these skills too!

    Ready?

    Today's Topics:

    • Why You Cringe Every Time You Get On Camera
    • Building Your On-Camera Confidence
    • Why You Need To Be On Video
    • How To Get Started

    To recap, there are some pesky gremlins that hide behind on-camera nerves...but, with a little work, it's very easy to release those fear patterns and start getting more confident doing videos!

    If you're ready to start livestreaming now, I suggest you pin this so you can reference it later, then go register for my free Comfy On Camera Challenge so I can teach you how to get more confident on camera ASAP.

    14 min
  • 336 | THE POWER OF COLOR PSYCHOLOGY: Choosing A Signature Brand Color That Attracts Your Ideal Client Subconsciously | The Visible Entrepreneur

    Is your brand color your favorite color?

    Don’t worry, you’re not the only one! It’s a completely natural gut-reaction to surround your online identity with the color you like the most.

    The problem? Our audience gets confused.

    They have no clue what we’re trying to communicate and, even though they can’t quite put their finger on it - they feel a bit off about us and move on. 

    This is the worst-case scenario.

    After all the hundreds of hours of incredibly hard work on your site, content, social media copy and offers, the thing of nightmares is having our ideal client walk away {or click away} with an indifferent shrug.

    But what if there was a way to grab your audience’s attention and sidestep the normal week, month or year it takes to normally convert them into a customer just from your brand color choice?

    It seems crazy, but that’s exactly what I’m going to show you in this article. 

    In today’s podcast, you’re going to learn how to step into your perfect online identity - starting with your brand color.

    You’re also going to learn how to subconsciously attract your ideal client, establish yourself as the go-to expert in your niche and book more publicity opportunities on autopilot.

    Today's Topics:

    • Your Brand Color Has Nothing To Do With You
    • The Backstory
    • Bringing It Back To My Brand {and Yours}
    • Your Brand Color Subconsciously Attracts or Repels
    • What to do when you’ve nailed your signature brand color
    • Becoming the go-to expert + attracting publicity

    To recap, You’ve seen how your brand color being your favorite color could be the basis of any confusion with your audience. And you’ve also learned how to dive into diagnosing your ideal client’s biggest pain point, desired path point, and key emotion so that you can decide on your new signature brand color. This knowledge alone will give your audience so much more clarity and direction to how you can help them.  And, on top of that, you can rest easy knowing all of those hard-working hours on your website, social media and sales pages will actually start paying off!

    Don’t worry, I go over all of this and more in my Color Class, so you can just put your phone on speaker and listen on your drive! Also, easily find the color that will support the overall drive of your business + where you're taking your ideal client in their journey by taking the Color Quiz!

    11 min
  • 335 | THE RIDICULOUSLY EASY WAY TO LAUNCH YOUR MEMBERSHIP SITE {without any stress or overwhelm} | The Visible Entrepreneur

    Ready to finally launch that membership site you've been thinking about for over a year?

    In this podcast, I'll share what I did to make it stress-free, hands-free but extremely powerful.

    Let's get to it!

    Today's topics:

    • Build A 90 Day Runway
    • Use The Most Flawless System
    • Automation + Production

    To recap, there are 3 strategic ways you can easily launch your membership site stress free...build a 90 day runway, use the most flawless system + automate/produce.

    I highly grabbing taking my How To Launch Your Membership Site In An Hour so you can simplify your membership tech!! Watch here.


    16 min
  • 334 | 5 Basic Steps to Building a Successful Funnel {That Sells} | The Visible Entrepreneur

    Want to know the 5 steps to running a successful online funnel that sells so you can run things more on autopilot + make sure you're delivering 100% value 100% of the time?

    In this podcast, I'll share how I've built out mine.

    Where I'm getting tagged in posts daily thanking me for the value I provide.

    Ready?

    Today's Topics:

    • Start With Your Product, Not An Experiment
    • Create The Opt In, Email Sequence + Tripwire
    • Use A Software That Does It For You

    If you want to be a successful CEO, register for my free Celebrity CEO class so I can teach you how to become a star in your niche in 90 days sprints!

    16 min
  • 333 | Breaking The Visibility Dome {aka automatic failure mechanism} | The Visible Entrepreneur

    Today is going to be radically different from what I normally talk about.

    I know I normally talk about the strategies of visibility + publicity, but today I felt convicted to talk to you more about the internal struggles behind visibility.

    Because, that's the heart behind success or failure.

    Sometimes we can have all the strategies in the world, but we're still feeling stuck.

    So whether you've had a great 6 months but are feeling stagnant, or if you're still struggling to put yourself out there...

    In today’s podcast, I’m going to focus on showing you how to deal with + overcome these struggles. Because I've 100% been there!

    Today's Topics:

    • Why Is There A Stop Gap With Putting Ourselves Out There? 
    • The Glass Dome
    • Giving Attracts The Future

    To recap, visibility can be a huge struggle if we don't deal with our subconscious, break the glass dome + give our money a greater mission.

    I highly recommend taking my How To Build Your Membership In An Hour Masterclass so you can see my affiliate funnel in action!! Take the class here.

    16 min
  • 332 | How To Build A Media List For Publicity Submissions | The Visible Entrepreneur

    Whenever I start with a new client, I always want to see their media list.

    {This is the list of podcasts, stages, publications, tv that they want to be featured in.} 

    Nine times out of ten it's either non-existent or it's a hot mess.

    And I know normally you'd have to pay hundreds, if not thousands, for a program or a PR coach to show you how to do this...

    But in today’s podcast, I’m going to show you exactly how to get started now so you can dominate your publicity goals.

    Today's Topics:

    • How To Get Started With A Media List
    • The Dream Five
    • The Research

    To recap, creating a Media List can be really straightforward if you follow the steps of the Dream Five + pursue an amazing pitch plan.

    I highly grabbing taking my Podcast Pitch Template so you can see some example pitches!! Grab it here.

    11 min
  • 331 | Adding An Affiliate Income Stream To Your Business | The Visible Entrepreneur

    In a perfect world, our business would blow up in the first 2 days and we’ll never have to worry about money again.

    Ha.

    But I honestly do think, in our heart of hearts, we hope it will be true.

    What usually happens is we’re at month 6, 12 or 24...and still not generating enough revue to offset our expenses. Definitely not enough to enjoy life in any, way, shape or form.

    But what if it didn’t have to be that way?

    In today’s podcast, I’m going to break down how to build an affiliate revenue stream that can pay for your virtual assistant, ad spend or even a new vehicle!

    Today's Topics:

    • Decide On Your Affiliate Product
    • Build A Funnel
    • Advertise The Funnel
    • Keep Track Of Things

    To recap, adding an affiliate income stream to your business is extremely cost effective. And, if you focus on treating it as another leg of your business, you will see amazing results.

    I highly recommend taking my How To Build Your Membership In An Hour Masterclass so you can see my affiliate funnel in action!! Take the class here.

    18 min

About THE VISIBLE ENTREPRENEUR

From the publisher's feed

THE VISIBLE ENTREPRENEUR is the show for business owners who want to grow their visibility + publicity with easy-to-follow strategies. We love discussing traffic generators, income generators +…