THE VISIBLE ENTREPRENEUR

Over the last year, I've made a total 180 switch of how I used to do marketing.

After so many years of doing the same ol' thing with promoting on social media channels, I wasn't getting the results I was looking for.

My email growth was very sporadic + I knew I wanted something that was relatively hands free but consistently brought me in subscribers + sales.

In this podcast, I'll show you how my switch to Pinterest changed the game for me + can do the same for you.

Ready?

We will cover:

• Why I Moved To Pinterest
• Getting Started With Pinterest
• What Metrics To Focus On
• How To Get Into The Rhythm
• + more

To recap, Pinterest is the #1 marketing platform I recommend to any entrepreneur. And, if you focus on the metrics that matter + get into a rhythm with publishing consistent content, you will see huge results.

I highly recommend taking my FREE 90 Day Visibility Plan Workshop so you can learn how to create your Visibility Plan step by step!! Take the class here.

Sick of seeing your peers seeming like they're everywhere?

In this podcast, I'll share my tips for looking like you're all over the internet - when you're actually only working a few hours each week on content creation.

These are my secret strategies that have helped me work MUCH less harder + a lot smarter.

Also known as simplifying your visibility plan!

Ready?

Today's Topics:

• The Struggle
• Your Visibility Vehicle
• How You Can Optimize
• Taking a Vacation
• Being "Everywhere"

To recap, there are a few things to consider when lasering in on your content creation so you look like you're "everywhere"...decide on a visibility vehicle, optimize your content + set yourself up for a vacation with evergreen posting.

+ I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.

I've gotten so many question about brand videos!

First of all, what exactly is a brand video?

A brand video is a 2-5 minute video that showcases who you are, what your business is about, who you help + hopefully? where you give to make the world a better place.

In this podcast, I'll share my tips for creating a killer brand video so you can turn your traffic into raving fans.

And remember, every step you take in your visibility is another step towards lasting impact + wealth.

Ready?

Today's topics: 

• How I Discovered Brand Video creation
• What If I'm Already Successful? 
• How Do I Create One?
• Post It!

To recap, a Brand Video is a powerful way to spread your message + help you book more publicity features. And today I covered why you should have one, how to create it + how to announce its release to the public.

+ I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.

Want to know how to create a press page that works wonders?

You don't need to wonder about what a press page is + how to create one anymore! 

Everyone is talking media kits, but the truth? They don't even get opened by editors anymore!

A Press Page is where it's at...so let me show you how to build one.

Just like a brand video, a press page is essential in the online space!

Ready?

And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.

We will cover:
1. What's a Press Page?
2. Why Bookers Are Deleting Your Pitches
3. What Goes on a Press Page?

To recap, creating a powerful Press Page will act as a personal resume/portfolio in the online space so you can book features like podcasts, stages + publications easily...so be sure to build it out according to the steps I've listed + make it public!

Want to know how I simplified my business visibility strategy with time blocking?

In this post, I'll take you through the concept that took me years to learn {and very few people are doing!}.

You don't need to keep feeling frustrated about your lack of visibility! It's very easy to inject a successful routine with time blocking.

This is one of my secret strategies that has helped me to minimize my visibility work hours, maximize my content's reach + free up a ton of my time.

Ready?

And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes  here.

1. Decide On Your Visibility Vehicle
2. How Many Times Can You Publish?
3. Look At Your Process Of To Do's

To recap, time blocking your Visibility Strategy can help you start posting content more consistently, bring in more traffic to your offers + help you publish to all of your social media channels much more easily.

Hey friend! In this episode, I'm chatting all about the TRUTH behind a true publicity plan + how you can absolutely do it. Yes, you!

I'll also be covering the last 3 tips of the Publicity Series.

Have you enjoyed them?

Here's a brief overview...

• #11.  Celebrate your first feature!! Highlight your first feature to your email list, social media platforms + facebook group/profile.
• #12. Get more consistent with your list-building, social media posting, livestreams + visibility vehicle.
• #13. Polish your social media channels, website + visibility vehicle.
• #14. Once you’re in a rhythm, add a new publicity feature type.
• #15. Stay accountable. Publicity is a long game...and it will need your time and energy.
  
  

And, if you haven't yet, come on over to the Visibility Lounge! That's where I walk you through every single publicity strategy step by step. Join here.

Want to know the second batch of tips to start taking action with your publicity plan?

In this post, I'll continue with even more publicity tips to help you succeed {and ones no one else is doing!}.

These are my secret strategies that have gotten me booked on EOFire, Good Morning La La Land, TEDx, Huffington Post, Buzzfeed, Medium + so much more.
 
1. Research The Features

It’s easy to list your dream features, but actually doing the research? Much harder. It's time to set yourself apart by putting the work in. The good news? So few do it that it becomes even easier to land it! I want you to take the list of features you did last week {with tips 1-5} + start finding contact details. That means the podcast host, stage booker or publication editor's email so you can send your email pitch!

But, if you're really struggling with it, you can join Podcast Weekly here where I'll email you shows looking for guests every single week! http://visibilityvixen.com/podcastweekly

2. Submission Dates

When are you going to start submitting? Let's commit! Put your submission dates on the calendar with 2 follow ups each. I want you to look at your calendar for the month + decide when you’re going to start submitting on a recurring basis. This way, it will become a habit + not so overwhelming!

It’s important to hold yourself accountable - so putting it in your calendar helps you actually get it done!

3. Email Pitch Template

You've done the research, you have the dates in your calendar...time for the email pitch! Your email pitch is THE most important part of your publicity plan. Because this is when things either epicly succeed or terribly fail.

A great email pitch hits on your knowledge of the platform, your skills + why you’re a perfect fit.

For more details on the perfect email pitch, grab my Publicity Prep Package where I'll walk you through your email pitch step by step! https://www.visibilityvixen.com/offers/VQkGFzBn/checkout
 
4. Send That Pitch!
 
It’s GO TIME! Time to send out your first pitch! Don’t overthink it. You’ve done the research, you have a killer email pitch -- so go send it!

The only difference between you and someone else booking that feature is that they sent the email!!! Then shout me out when you’re done so I can celebrate with you!

5. More Pitches!
 
Send out 2 more pitches this week. You’re on a roll now...so keep it going! Send out two more pitches + make sure you keep track of when to follow up. Can you believe it? You’ve already sent out 3 pitches this week! GREAT JOB!!

To recap, there are 5 publicity tips to help you take action with your pr plan...research the features, input submission dates, create your email pitch, send out your first pitch + then send out two more!

This week, we're going to be talking all about PUBLICITY! Inside of this episode, I'll cover my first 5 tips :)

So, what's the difference between visibility + publicity? Visibility is all of the hard work you do with your blog, podcast, videos, livestreaming to get more visitors, more subscribers + more sales! Publicity is a wider scale of being seen, increasing your credibility + becoming known as THE expert in your niche.

Got it? Ok. On to the tips!

• TIP #1: List your publicity goals.
• TIP #2: Create your timeline.
• TIP #3: Create a brand video.
• TIP #4: List your dream features in order.
• TIP #5: Build your press page {the right way!}

If you want to master your publicity strategy, jump into the Visibility Lounge! http://visibilityvixen.com/visibilitylounge

And, if you want to post your answers, please do! Jump into the free community The Visible Entrepreneur right here.

In this blog, I'm going to walk you through how I attract new members into my membership site every single week.

With these 3 simple strategies, I have brought in new members and they STAY!!

MASTER YOUR MEMBERSHIP: http://visibilityvixen.com/masteryourmembership

#1. RELEASE GREAT CONTENT

The number one thing that I'm doing inside of my membership so that people are coming in every single week is I release great content.

#2. HIGH-CONVERTING FUNNELS

They create an evergreen traffic source bringing eyeballs to your membership and getting members to join without you having to worry about it too much.

#3. BEING ACTIVE IN THE COMMUNITY

My members join a Facebook group after they join, and I am in there almost every single day answering questions.

They know that there's always a place I am available to them.

WRAPPING IT UP

I know you can do incredible things with your membership. And hopefully, this breakdown has helped you see how powerful you can truly make it for your members.

I'd love to hear your biggest takeaways or any progress you've made in your membership creation process!

Let me know!

{and if you're ready to absolutely crush your membership launch - or relaunch - join me in MASTER YOUR MEMBERSHIP where I'll walk you through it step by step!}

http://visibilityvixen.com/masteryourmembership

Hey there! Today, I want to chat with you about what to do if you planned on public speaking - but due to world events - need to pivot to another visibility strategy.

My recommendation? PODCASTS!

Right now, there are over 850,000 active podcasts + over 30 million podcast episodes!

• 1/2 of all US consumers listen to podcasts, 32% listen monthly + 1/2 are more likely to buy from a brand based on hearing them on a podcast
• 82.4% of people spend over 7 hours a week listening to podcasts
• 50% {60 million} of all US homes listen in
• 32% of monthly listeners earn over $75k
• 37% earn over 100k
• 45% earn over 250k
• 58% of people in South Korea listen to podcasts
• 40% Spain
• 33% USA
• 36% Sweden
• 33% Australia
• 30% Italy

There are a few pivots you'll need to make from public speaking...

Like giving more than you get, getting your opt in + funnel up + running + making sure to not dominate the airwaves by speaking in short segments.

Remember, the #1 reason people listen to podcasts is to learn something new!

If you're ready to learn how to book podcasts yourself {you go getter, you}, awesome! I'll teach you step by step inside of The Visibility Lounge: http://visibilityvixen.com/visibilitylounge

If you'd rather we did it for you, great! Book a call with us here: http://visibilityvixen.com/agency