The Visionary Files

Today’s episode is for every entrepreneur out there who wonders “Is it possible to venture out of bounds from my current business and do something totally different?”

Madison Tinder – a Multi-Passionate Business + Marketing Mentor – would answer, “Heck YEAH!”

As a modern day Renaissance Woman, Madison’s got a lot to say about building your personal brand – and how that is the key to making each and every passion you pursue successful (i.e. doing so without losing a dedicated client-base). 

Sounds kinda like that elusive-yet-constantly-advertised “freedom of choice” that every entrepreneur dreams of…

Quick overview of what we cover: 

• Why Madison equates sustainability in her biz to its potential for expansion 
• Why a lot of entrepreneurs make the mistake of confusing ‘sustainability’ with ‘consistency’
• How to go rogue and UN-NICHE yourself
• Why it’s perfectly okay to Start Over
• Why broadening what you talk about doesn’t diminish your credibility – it makes you human (and wildly relatable)
• How to tell the if the urge to pivot is from Burnout or Inexperience
• The exact strategy Madison follows when adding new ventures to her wheelhouse
• How viewing your personal brand as an umbrella helps frame long-term strategy 
• The business ideas that Madison has in the works for 2024 and beyond 

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling 
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

CONNECT WITH MADISON: 

• Visit Madison’s website: madisontinderllc.com
• Follow Madison: @madison.tinder

After graduating from SMU in Dallas, Madison struggled finding a full-time job. 

It was here that she had her awakening. For her side hustle, she did what any other 20-something was good at, she started helping people with their social media. From here she just ran with it and the next thing she knew she opened her first social media agency Lone Star Digital Content. After some time of growing her company, she was ready to take on some bigger responsibilities. She dove full force into coaching and consulting, which led to the creation of Madison Tinder LLC in August 2018.

It was onl

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Ain’t nobody like to look at a line that’s going down and to the left – especially when it represents the path your revenue’s taking. 

If this is you, first – *deeeep breath* - it’s scary to see this happen despite all your hard work, so let’s acknowledge that!

And second – consider the possibility that this is a gift from your future self, to undergo the lessons that you needed to learn in order to get to the point where you are just a-blazing forward. 🔥

Quick overview of what we cover: 

• When market behavior should influence your behavior (and when it absolutely shouldn’t)
• How to hang on mentally through the ‘Operational Pit of Despair’ that comes after necessary structural shake-ups
• How to plan for an absence from your biz (and when the ramifications of this tend to show up)
• Why growth ≠ scaling (no matter how many times this word is used incorrectly in the coaching space)
• The one thing you can dial in NOW to see significant, positive revenue shifts
• The forcefield that our current ‘know, like, distrust’ era creates against ‘marketing with money’ – and what you can do to break through it authentically

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling 
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @sustainablescaling

This episode was first published at SustainableScaling.co/040

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

If you’re a small-biz owner (new or experienced) and sales are just not happening – or if they were and have now plateaued – you probs have a messaging problem. 

This episode covers what to DO about it.

Quick overview of what we cover: 

• How to use measurable phrasing to get this reaction from your audience → WOAH THAT’S ME 
• How to define the mistakes that your audience is making, without alienating them
• Why quantitative data reporting guarantees a fish in the net, every time
• Why painstakingly describing your audience’s problem-solving fails → Their Lightbulb Moment
• How to myth-bust your way to top of the know/like/trust food chain

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling 
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @sustainablescaling

This episode was first published at SustainableScaling.co/039

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Want to know the quickest way to kill your posting love affair? Go from “sharing” to “content creating.” (Assuming you even fancy it at all.)

But when you have a business that relies on making organic sales through social media, you have no choice but to get over that repulsion…right?

Nope! 

Like most things in biz-life, you just gotta work smarter-not-harder…in this case → replacing ‘content creating’ with ‘ content repurposing.’

Repurposing content sounds like one thing, but it is waaaa-hayyy-hayyyy more than that - it’s an umbrella baby, and I’ve got ideas raining on ya left and right.

Quick overview of what we cover: 

• Why it’s a-ok to honor your Inner Lazy Person and repurpose content!
• The exact step-by-step process I follow to use IG insights as Zuc intended
• The metric that you should be paying the MOST attention to out of likes, shares, comments, saves, + follows (and one you’re probs overlooking)
• How to tell if you’re Living La Vida Engagement, or if vanity metrics are tripping you up
• My favorite content databases to simplify repurposing (and make it delegatable!)
• Why chasing your tail is more efficient than not tagging your content
• ‘When was your LMP?’ aka, the woo-woo-would-you-like-to-make-this-WAY-easier method of content creation (really!!)
• Content banking/repurposing is a rinse+repeat skill – one that I’m teaching in my upcoming Sustainable Growth Lab

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling 
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @sustainablescaling

This episode was first published at SustainableScaling.co/038

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

You may know Sharon Beason as the established “Kick*ss Sustainable Business Strategist” she is – someone who empowers women to build soul-and-sanity-supportive   businesses. 

As a fellow sustainability-sommelier, I fully co-sign both her mission and her methodology – but especially her unwavering insistence for womeneurs to unapologetically take up space. 

If your biz needs a little authenticity reboot, this is THE episode to get you fist-pumping your way there.. 

Quick overview of what we cover: 

• Which types of clients Sharon gives you permission to say, “To the left, Girlfriend, you GOTTA GO!”
• How the Power of One (framework, membership, offer, client) creates sustainability like nothing else
• How to avoid being dragged into other people’s chaos (aka,  the quickest way to tank your biz)
• “Give up the control, girlfriend!” (Sharon tell us when it’s time to go from working IN your biz to working ON your biz)
• Why your biz knows if you’re ‘bullsh*tting, or BOSSIN’ UP’ way before you do
• How to live by this mantra → “Intentional Habit or it won’t happen”
• Why JOMO (joy of missing out) mentality is where sustainability thrives
• How personality testing lets you avoid “B*tch, what you doin’?!” moments with your team 
• Why Sharon’s newest sustainability blueprint Masterclass  is her best offer ever

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling 
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

CONNECT WITH SHARON: 

• Follow Sharon: @womeneur
• Click here for her Simplified Offers Sell™ (S.O.S.) Challenge at the end of month
• Click here for her Masterclass: Design Your K.I.S.S. (Keep It Simple And Sustainable)™ $100K Year 
• Click Here for her FREE Profit Like A CEO worksheet

Sharon Beason is a Kick-Ass Sustainable Business Strategist, Keynote Speaker, and Author. She’s been referred to as “a beast”’ for her workflow, a ‘phenomenal leader’ for her community building, and ‘super knowledgeable’ for her business consulting which propels businesswomen forward. Sharon is known for ‘telling the hard stuff that you don’t want to he

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

We love a good boundary, but do you know the ones that reliably lead to positive change?

If you struggle with the ‘know better, do better’ side of business building, this episode will give you practical steps to reel yourself in – clearing the way for higher efficiency and *actual* downtime – while at the same time, giving you permission to let the things that don’t serve you, fall away. 

Quick overview of what we cover: 

• The one (simple!) practice to help to soften your tech addiction 
• Why ‘energy’ ought to be considered as precious a resource as time and money
• When to Do The Thing and when to Fall Back on the Boundary
• How ‘Cycle Synching’ informs your superpower (and if this term is new to you as a menstruating person – go ahead and schedule this rabbit hole detour NOW)
• The two parts of your schedule to get super specific about
• Why blocking off time off to THINK is the best way to practice BVE (Big Visionary Energy)
• Why it’s vital to limit the content you consume as  a spongy biz business builder 
• What the answer to, “Do my people hold me back, keep me stagnant, or propel me forward?” will tell you about inner circle boundaries..

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling 
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @sustainablescaling

This episode was first published at SustainableScaling.co/036

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

For the third and final episode of the Team Beadon:  Visionary/Integrator series, I had the pleasure of speaking with both CEO, Alex Beadon, and COO, Laura Marston. 

At the age of 9, something deep in their core brought them together – and their working relationship now is definitely the stuff Visionary/Integrator dreams are made of.

They both exude extraordinary gratitude for one another’s zone of genius and their shared experience offers the kind of behind-the-scenes wisdom that so many of us business builders can’t get enough of. 

Quick overview of what we cover: 

• Why Laura describes herself as a box, and Alex as a cloud
• How Alex came to the realization that her Big Picture Dreaming needs to be respected for the Visionary/CEO WORK that it is 
• Why Laura includes ‘Protector of Alex’s Time’ as central to her COO role
• Why CEOs need to be careful not to delegate away the business tasks that spark joy and creativity
• Who each other name as ‘The Boss’
• What the heck ‘Good Energy Hygiene’ is (and why it’s key to holding supportive space for each other)
• Why emotional intelligence development improves their business forecast
• What clients see as Alex’s intuitive fluidity within the business is actually due to highly structured operational processes working behind the scenes 
• What “It doesn’t have to be perfect to be profitable” looks like from both Visionary + Integrator POVs

ALL THREE EPISODES IN THE VISIONARY / INTEGRATOR SERIES: 

• Part 1: The Reality Behind Growing Your Business and Team with Alex Beadon
• Part 2: How a COO Supports a CEO (Finding Your Actual Biz Bestie) with Laura Marston
• Part 3: Behind the Scenes of Two Lifelong BFFs Scaling a Business with Alex Beadon + Laura Marston

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling 
• Follow Adriane @adrianegalea
• Visit the website:

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Most of my clients find their way to me when they realize their businesses are unable to grow past what their time and energy will allow. In other words, they’re only generating leads and making sales when they’re putting in the time to do those things themselves. 

If that scenario sounds familiar, then it begs the question – Are you running your business, or is your business running YOU?

If you’re not sure about your answer, then this is an episode you can’t afford to miss!

PS - if you do come to the conclusion that your biz is the boss of YOU that just means you need to give some love to your business’ operational capacity (and I know juuuust the gal who can help with that! 😉)

Quick overview of what we cover: 

• Why your nervous system is begging you to challenge your dysfunctional “But I LOVE spending every waking minute on my business” thinking 
• Why your ego needs you to believe “I’m the only one who can do ____” (and how that solidifies Perfectionism-aka-FEAR as your not-so-silent biz partner)
• How to identify if the ongoing feast/famine cycles you’re experiencing are normal fluctuations or time/energy/financial red flags
• What to do if you spend a large part of your time feeling stressed +/-  anxious +/- paranoid +/- comparing yourself to others
• Why the freedom to take a legit vacay from your biz is not only *deserved* but the biggest tell about its long-term sustainability
• How to reprioritize paying yourself +/- not outspending your profits 
• Why spending all of your time on public-facing tasks (like selling/marketing/client delivery) = fast track to Plateausville
• Why your biz would DELIGHT in you singing ‘Baby got back(-end logistics)’

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling 
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @sustainablescaling

This episode was first published at SustainableScaling.co/034

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Shifts in market behavior are an inevitable part of business. When that shift happens to be forecasted as any kind of economic downturn, people can get a little squirrely. 

You know what squirrels can’t stand? Information!

Today, we’re talking about the ways in which your business can continue to grow – even thrive – during a recession. And it all comes down to understanding DAVE.

No, this DAVE is not your friendly, and mildly helpful next-door neighbor. 

It’s an acronym for: 

• Discern
• Adapt
• Value
• Empathize

Learning to integrate these skills into your business is key to thriving in an economic downturn.

Quick overview of what we cover: 

• Why looking for opportunity vs. disaster is your discernment tell 
• How to kick confirmation bias to the curb using data analysis and objective intuition 
• How to tell if you’re thinking with your Magic Brain or your Logic Brain
• How to find more ways for people to say, ‘yes’ (and why this does NOT mean lowering your prices)
• Why adaptation → innovation → trendsetting
• How adding value, valuing your people, and expressing your own value changes in a recession
• When to use “I understand” statements to influence purchasing (and when they come off as icky manipulation)
• The important ways DAVE informs your #Why

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling 
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @sustainablescaling

This episode was first published at SustainableScaling.co/033

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Finding a second-in-command to execute the vision of a growing business may well be the most integral part on the path to sustainability.

For the second installment of the Visionary/Integrator series, I interviewed an incredible ‘integrator’ – COO, Laura Marston. Fair warning – Laura’s episode is packed with clutch-your-pearls moments of tenderness. Her insights on what support a CEO actually needs (compared to, say, what they’re asking for) are dead-on. For someone who self-proclaims, “I’m back-end, and I prefer it that way,” she absolutely nails what it takes for a CEO to thrive. 

Quick overview of what we cover: 

• Why every visionary needs an integrator
• How Laura transitioned from being Alex’s lifelong BFF to the COO of her dreams 
• What someone’s CV indicates about their COO potential (even if it never before included the term ‘COO’)
• Why taking on the role of COO in a start-up looks like building the plane while flying it
• How Laura defines sustainability from a COO POV – aka – how long Alex’s business can run…without Alex
• Why Laura’s role as COO sometimes makes her the Debbie Downer in the room 
• The ways that Laura chooses to be client-facing, and how that has helped their clients find their ‘own Laura’
• How to pivot your business’ focus…and not lose your business in the process
• Why Laura insists that “giving them the space to dream” is a CEO job requirement 

ALL THREE EPISODES IN THE VISIONARY / INTEGRATOR SERIES: 

• Part 1: The Reality Behind Growing Your Business and Team with Alex Beadon
• Part 2: How a COO Supports a CEO (Finding Your Actual Biz Bestie) with Laura Marston
• Part 3: Behind the Scenes of Two Lifelong BFFs Scaling a Business with Alex Beadon + Laura Marston

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency
• Click here for Launch Expansion Method Training! Learn how to scale your online course to six, multi-six, or even SEVEN figures with this FREE training

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️