Lately, I’ve been reflecting on my relationship with social media and content creation. For years, I measured success in numbers—views, likes, followers. But I’ve come to realize that the most valuable interactions aren’t the ones the algorithm prioritizes. They’re the small, meaningful conversations, the real connections that enrich my life and, hopefully, the lives of others.

This Lent, I’ve taken a step back from platforms like Facebook and Instagram. Instead of doom-scrolling through AI-curated feeds, I’ve shifted my focus to intentional engagement—replying to people I genuinely care about, building relationships rather than chasing reach. And you know what? It’s working. I feel lighter, less distracted, and more in tune with what truly matters.

That shift has extended to my creative process as well. For the longest time, I put immense pressure on myself to "perform" every time I recorded a podcast or made a video. I’d start recording, feel like I wasn’t delivering something polished enough, and delete the whole thing—sometimes multiple times. But I’m learning to let go of that pressure. To embrace a more authentic, unfiltered way of sharing.

This shift has even influenced how I approach my book-writing journey. I recently came across a writer on TikTok who shares his fantasy story chapter by chapter with his readers. He’s not waiting for the perfect launch or obsessing over marketing strategies—he’s inviting people into the process. And I love that. It’s something I want to explore for my own book, creating a space where people can engage with the story as it unfolds.

At the end of the day, whether it’s social media, podcasting, or writing, what truly matters is sharing the best of ourselves, not the most of ourselves.

If this resonates with you, I’d love for you to join the conversation. Walk with me on this journey by listening to the latest podcast episode. Let’s discover together how shifting our focus from numbers to relationships can transform the way we create, connect, and live.