Welcoming a very special guest today, Ms Gaby Rincon!

WHO IS GABY:

Gaby Rincon is an Accredited Financial Counselor®, money coach, and founder of Rincon Financial Services. She empowers clients to build wealth with clarity and confidence, while honoring the emotional and cultural layers that shape their relationship with money — especially when navigating success, family expectations, and financial independence all at once.

Through her programs, workshops, and speaking engagements, Gaby helps clients create sustainable financial practices rooted in intention. Her work goes beyond budgeting — she teaches clients how to align their spending, saving, and investing with the lives they actually want to live.

Gaby believes wealth should feel empowering, not restrictive, and that financial wellness is one of the highest forms of self-respect.

This incredible interview gets down to the root cause of financial avoidance (ghosting your finances, if you will), how to overcome shame around money, how to bounce back from 6 figures in debt, and the way we can create a loving, positive relationship with money where it loves us right back.

Gaby is the queen of taking a not so fun topic... and making it SO fun to learn about.

If you're in the LA area on 2/21, I cannot recommend enough Gaby's in-person event: Money With Intention. Message her on Instagram to get more details for signing up for the event.

Connect with Gaby on IG and ask her where the best place to start working with her is: https://www.instagram.com/gabytalksmoney/

This episode came to me in a download and I immediately stopped what I was doing to go record.

Today we're talking about the conversation around inclusivity in fitness, specifically around the level you're coming into your fitness journey from.

The incredible thing about building the identity of winner is this: is doesn't matter where you START. It matters WHO YOU BUILD in the process of embodying your MF winning self.

And I'm going off on this today.

I don't care what you can do- I care who you can be.

Takeaways

• Fitness should be inclusive in every sense of the word.
• It doesn't matter where you're starting; anyone can identify as a winner.
• The intention in the workout is what matters, not the specific movements.
• Resilience is a key quality developed through fitness.
• Discomfort is often a necessary part of growth and should not be avoided.
• Training teaches us to overcome challenges and build mental strength.
• It's about the human being, not just the workout itself.
• This methodology is for everyone, not just elite athletes.
• You must be willing to go through the process to see results.
• Creating a 'game day' in your business can lead to significant achievements.

Chapters

00:00 Introduction to the Concept of Inclusive Fitness

03:17 Body-Based Scaling: Training for Everyone

06:35 The Mindset of a Winner: Resilience and Discipline

09:18 Transformative Power of Fitness in Life and Business

12:30 Embracing Discomfort: The Path to Growth

15:41 The Call to Action: Join the Game Day Program

JOIN GAME DAY BEFORE 2.18 AND GET FOUNDER'S ACCESS FOR NEARLY 50% OFF. Send me a DM on IG @katelyn.pennell to join.

It's time to embrace the ~suckery~

Today w're talking about the most crucial skill for entrepreneurs: the ability to trust oneself and navigate the unknown during times of challenge

I discuss the importance of embracing discomfort and challenges, connecting the dots between physical training and business resilience.

Through my own experiences, particularly in Muay Thai, I share how overcoming physical challenges can build mental strength and confidence, ultimately leading to success in business.

Takeaways

• The most important skill for entrepreneurs is self-trust.
• Embracing the unknown is crucial for growth.
• Physical training can enhance mental resilience.
• Overcoming discomfort leads to personal growth.
• Trusting yourself is key to navigating challenges.
• Building a positive relationship with discomfort is essential.
• Training in physical challenges translates to business success.
• Consistency in facing challenges builds confidence.
• The journey of entrepreneurship is filled with unknowns.
• Developing resilience is a continuous process.

Chapters

00:00 The Most Important Skill for Entrepreneurs

03:42 Embracing the Unknown

06:30 Training Resilience Through Physical Challenges

12:27 The Power of Overcoming Discomfort

18:26 Building Trust in Yourself

24:22 Lessons from Muay Thai

30:21 Taking the Next Big Step

CURRENTLY OFFERING LIMITED SPACES OF 1:1 2-DAY COACHING INTENSIVES WITH ME TO BREAKDOWN LIMITING BELIEFS STUCK IN THE BODY & CREATE A WINNING SYSTEM FOR THE YEAR AHEAD. DM me on IG (@katelyn.pennell) to claim your spot!

SUMMARY

Today's conversation explores a MASSIVE download I had the other day as to arguably the most under-discussed topic in the female-owned business space: the role of body image and our trained conditioning when it comes to embodying the energy and presence of the powerhouse woman.

This is a conversation that needs to be shared and amplified, so make sure to send this episode out to your audience and friends who you know need to hear that.

This is important. We need to talk about it.

Takeaways

• Personal growth often involves evolving beyond previous identities.
• The fitness industry promotes unrealistic body standards for women.
• Empowering women means helping them embrace their bodies as assets.
• Misalignment between body and business can hinder success.
• Women are taught to stay small and not take up space.
• Body empowerment is crucial for effective leadership.
• Working with your body can lead to greater entrepreneurial success.
• The conversation around body image in entrepreneurship is lacking.
• Women can disrupt societal norms regarding body image.

Chapters

00:00 The Importance of Female Entrepreneurship

02:52 Personal Evolution and Business Transition

07:13 From Fitness to Empowerment: A New Mission

10:35 Challenging Societal Norms in Fitness and Business

16:59 Embodying Power: The Role of the Body in Leadership

21:58 Bringing the Conversation Forward: A Call to Action

Make sure to follow the podcast and send to your audience!

Controversy time.

In this episode of The Walking Trophy, I dive into the popular 'soft girl era' trending all over social media and why this is touted to be the epitome of femininity..

And why I completely disagree with this take for my mission-led business ladies.

Because ladies... it's time to claim your mission with the importance it really has and HUSTLE for your impact.

Takeaways

Hustling can be one of the most feminine things you can do.

True hustle should come from devotion, not from a need to prove oneself.

Not all women align with the soft aesthetic; some thrive in a hustle mentality.

Creation requires effort and is a powerful expression of feminine energy.

The intention behind hustle matters; it should be about passion, not pressure.

SHOW NOTES

00:00 Introduction to the Hustle vs. Soft Girl Era

02:55 Redefining Hustle: From Burnout to Devotion

05:50 Feminine Energy and the Power of Creation

09:03 The Balance of Hustle and Self-Care

11:36 Personal Journey: Embracing the Hustle

11:37 Stretching Limits: The Pursuit of Impact

14:17 Conclusion: Finding Your Own Path

Today I share the most transformational piece of wisdom I ever received: how to leverage fear as a guiding force in your business.

I speak on the importance of perspective shifts, embracing challenges, and using fear as a compass to navigate growth and decision-making.

It's time to redefine your relationship with fear and take bold actions towards your goals.

TAKEAWAYS:

• Women earning multi seven figures share a common perspective shift.
• Putting yourself in the room with successful people is crucial.
• Fear should be embraced as a guiding indicator.
• Challenge is necessary for growth and change.
• Greatness leaves clues; learn from those who have succeeded.
• Using fear as a decision-maker simplifies choices.
• Expanding your comfort zone leads to greater opportunities.
• Fear can be a compass for your next steps.
• Chasing fear can lead to significant personal growth.
• Writing down intimidating goals can help manifest them.

00:00 The Power of Perspective Shifts

03:22 Embracing Fear as a Compass

06:01 Lessons from High Achievers

06:21 The Role of Challenge in Growth

08:42 Transforming Your Relationship with Fear

11:51 Taking Action Despite Fear

14:38 The Journey Towards Quantum Leaps

17:51 Fear as Your Best Friend

Summary: In this episode, I discuss the importance of aligning the body with the mind for female entrepreneurs seeking to expand their impact. I emphasize that while a strong mindset is crucial, the body also plays a significant role in achieving success. By understanding the body's limitations and training it to match the ambitions of the mind, entrepreneurs can overcome barriers and reach new levels of growth. I provide insights into how the nervous system acts as a threshold for expansion and then I go into strategies for creating a cohesive experience between mental and physical growth.

Keywords: women entrepreneurs, body-based scaling, mindset, personal growth, success, expansion, nervous system, identity, risk, leadership

Takeaways:

The body plays a crucial role in achieving success.

Mindset alone is not enough for expansion.

Your nervous system limits your capacity for risk.

Aligning body and mind is essential for growth.

Training your body can reduce resistance to success.

You can create a system where your body supports your ambitions.

Your identity must align with your goals.

Leadership requires physical and mental expansion.

Overcoming obstacles is easier when body and mind are aligned.

Women entrepreneurs can achieve greatness by understanding their bodies.

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One of my favorite topics today! I talk about the importance of mindset and identity in achieving success, particularly for entrepreneurs. I go over the concept of identity-based habits, which focus on aligning actions with your identity rather than merely setting goals. I share practical steps for listeners to embody their desired identities and achieve their goals, including one of my favorite language shifts: TRY less, DO MORE. It's about action this year baby.

TAKEAWAYS:

• Set big, scary goals and pursue them relentlessly
• Identity-based habits focus on who you are, not who you want to be
• Manifestation involves acting as if you've already achieved your goals
• Write down the traits of the person you want to become.
• Respond to challenges as the person you aspire to be
• Confidence comes from embodying your desired identity
• Your actions should align with your identity, not just your goals
• Overcome limiting beliefs by stepping into your new identity
• Visualize your success and act accordingly
• Inspiration comes from sharing your journey and insights

SHOW NOTES:

00:00 Setting the Stage for Success

06:04 Manifestation Through Identity

12:10 Embodying Your Future Self

In this episode, I interview the show's FIRST EVER GUEST: Ms Wandi Ruiz, a high-level business mentor that helps women own their disruptive weirdo status and leverage their genius into strategy to converts.

Wandi shares her journey from a challenging childhood to becoming a successful entrepreneur. The conversation explores themes of resilience, the importance of a competitive spirit, and the mindset required for leadership. Wandi emphasizes the significance of setting non-negotiables, embracing discomfort, and evolving one's mission. She also discusses the role of community support and the necessity of mastering one's craft. Make sure you stay until the end where Wandi shares her powerful insights on failure, personal growth, and the importance of creating a life aligned with your values.

KEY TAKEAWAYS:

• Wandi emphasizes the importance of a competitive spirit in personal and professional growth.
• Overcoming childhood challenges shapes resilience and mindset.
• Embracing discomfort is essential for growth and leadership.
• Setting non-negotiables helps maintain focus and direction in life and business.
• Boundaries are crucial for success and personal well-being.
• Failure is a part of the journey; learning from it is key.
• Creating a limitless identity allows for personal evolution and growth.
• Community support plays a vital role in achieving success.
• Happiness is a choice that can be cultivated.
• Your non-negotiables should evolve as you grow.

SHOW NOTES:

00:00 Introduction to Wandi: The Limitless Woman

03:02 The Journey of a Competitive Spirit

05:54 Overcoming Childhood Challenges09:10Embracing Discomfort and Growth

12:13 The Mindset of a Leader15:00Defining Leadership Qualities

17:58 Balancing Life and Business

21:00Setting Non-Negotiables

23:53 The Role of Boundaries in Success

26:56 Navigating Failure and Resilience

29:57 Creating a Limitless Identity

32:58 The Importance of Community and Support

36:00 Evolving Your Mission

38:48 The Power of Non-Negotiables

42:00 The Relationship with Failure

44:59 Final Thoughts and Advice

GET INVOLVED IN WANDI'S WORLD:

Follow on IG: @thewandiruiz

Apply for the Limitless Mastermind HERE

Getting fired is tough.

But when you fire YOURSELF?

That's a whole new level of f*cked up.

And I LOVE IT.

In this episode, I share my transformative journey of self-reflection and growth from 2025 as I prep and plan for 2026. After 'firing' myself from my previous self-limiting habits, I conducted a thorough audit of my past year, identifying what to keep and what to let go.

In this episode I emphasize the importance of stepping into my power as a CEO, embracing my purpose, and the significance of self-expression and energy in my interactions (and holding the standard to a higher line). I discuss the daily habits that have supported my growth, particularly meditation (duh), and I outline the changes I am making this year to ensure I do not carry forward any unproductive behaviors into the new year.

TAKEAWAYS:

• Firing yourself can lead to personal liberation.
• Self-audits are crucial for growth and alignment.
• Your purpose is greater than personal success.
• Playing small is a disservice to others.
• Embracing your energy can change your presence.
• Self-expression is key to authenticity.
• Daily meditation enhances clarity and focus.
• Letting go of procrastination is essential for success.
• Claiming your title empowers your journey.
• Creating boundaries improves work-life balance.

SHOW NOTES:

00:00 Firing Myself: A New Beginning

03:06 The 2025 Audit: Reflecting on Growth

05:48 Embracing My Purpose: Impact Beyond Myself

09:07 Stepping into My Power: The CEO Mindset

11:56 The Marilyn Monroe Effect: Energy and Presence

14:50 Self-Expression: Finding My Voice

22:05 Daily Habits: Meditation and Mindfulness

34:46 Letting Go: What I Won't Carry into 2026

GET INVOLVED IN MY WORLD:

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