In this episode of TWC Talks Podcast, hosts Mike and Taylor are joined by health and performance expert Cole Taylor. They explore the integral role of a person's health in achieving business success and personal fulfillment. Cole shares his journey from athlete and pastor to health coach, highlighting the importance of addressing both the physical and mental aspects of your well-being. The discussion provides actionable insights for entrepreneurs looking to optimize their performance through a holistic approach to health, emphasizing the transformational power of turning personal challenges into opportunities for growth and impact.

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OVERVIEW:

1. The Importance of Real-life Applications in Health and Business 00:00:45
2. Cole Taylor's Background and Transition from Athletics to Health Coaching 00:01:10
3. The Impact of Health on Business Performance 00:04:20
4. The Misunderstanding of Health Priorities Among Entrepreneurs 00:06:19
5. Personalized Health Protocols and The Role of Testing 00:11:44
6. The Psychological and Hormonal Differences in Coaching Men and Women 00:30:10

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In this episode of TWC Talks, Mike Walker is serving up some serious insights on the ever-evolving world of business. He dives into the concept of the subscription economy, where everything from food to fashion is moving towards a subscription or rental model. But the real meat of this episode lies in two game-changing truths for your team: everyone is in sales, and everyone is in charge of client experience. Mike breaks it down, urging us to recognize that every team member, from support to marketing, plays a crucial role in selling and shaping the client experience. It's not just for the sales team to own—it's a team effort.

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OVERVIEW:

• (02:03) Everyone is in charge of client experience
• (02:31) Everyone plays a role in selling the business
• (04:05) The need for continuous efforts in client retention
• (06:11) The loyalty factor
• (07:58) Client experience
• (09:13) Each team member is responsible for this
• (11:27) Closing remarks

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In this episode of TWC Talks, Taylor Welch and Mike Walker delve into the nuances of initiating endeavors in a competitive business landscape. Commencing with New Year greetings, the hosts, Mike and Taylor Welch, reflect on the challenges and opportunities of the upcoming year. Focusing on the central theme of getting started, the conversation unfolds to address the hesitations and decision-making dilemmas individuals face in bringing new offers to the market. They also emphasize the relevance of this topic for both seasoned entrepreneurs and those contemplating a fresh start in the business world.

Inside the episode, Taylor and Mike share insights on the traps of overthinking, the importance of decisive action, and the role of self-belief in garnering market acceptance. They touch upon the concept of innovators telling the market what it wants, emphasizing the value of visionary thinking. Additionally, our hosts explore the significance of aligning one's offerings with market demands and maintaining clarity about the core value proposition. This episode concludes with a reminder to eschew over-reliance on formulas and tactics, advocating for the power of decisive, intentional action in the entrepreneurial journey.

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OVERVIEW:

• (01:22) The tension of getting started
• (02:44) Overcoming resistance
• (04:08) New Year, New Business
• (06:11) Investing time to see it through
• (07:55) Looping and instant gratification
• (09:28) The beauty of imperfect offerings
• (13:11) Understanding the market's needs
• (15:06) Hit and miss, research, and invention
• (17:07) Trust your gut and intuition
• (20:58) Understanding what you're selling
• (22:46) Just move, avoid analysis paralysis

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In this raw tell-all interview episode of TWC Talks, Taylor Welch sits down with Bijal Patel, a world-class branding strategist, and they discuss Taylor's experience with an extensive 14-month FTC investigation. They delve into the backstory behind Taylor's first major company, Traffic & Funnels, its impressive growth, and his decision to install new leadership and eventually dissolve it. Taylor then details the shocking October 2022 letter alleging deceptive advertising practices in his former company and the ensuing stressful legal battle to cooperate fully with regulators.

Throughout the emotional interview, Taylor transparently shares the traumatic effects of the ordeal, from nearly selling his house in a moment of fear to considering withdrawing from public life entirely. However, he explains how moving forward with his new business, The Wealthy Consultant, ultimately gave him purpose during the darkest times. Taylor offers tactical advice for marketing legally and emphasizes slowing down scaling efforts to ensure compliant, sustainable practices.

While maintaining there were no official findings against him, Taylor humbly admits mistakes were made and expresses gratitude for the lessons learned when stakes were still relatively low. He remains hopeful for the future, crediting his renewed faith and supportive inner circle for getting through challenging setbacks. Taylor aims to lead by example in taking full accountability and helping others avoid regulatory pitfalls.

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OVERVIEW:

• (01:06) Discussing the press release
• (03:13) The growth and challenges of Traffic and Funnels
• (07:51) Reflection on business and personal growth
• (08:00) Engaging with the audience and setting expectations
• (10:10) The timeline of sales mentor and investigation
• (15:42) The FTC investigation
• (16:10) Building The Wealthy Consultant
• (20:55) The decision to keep going
• (24:54) Handling the FTC investigation
• (31:03) Impact on family
• (38:29) Learning about people
• (43:08) Evaluating the quality of sales mentor
• (46:43) Marketing trends and compliance
• (50:54) Tactical lessons from the FTC investigation
• (55:13) Taylor's advice

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In this episode of TWC Talks, our host, Mike Walker is joined by Payton Welch, a sales performance expert and he shares valuable insights in today's episode. Payton discusses his journey in the sales space, highlighting key moments that shaped his career. From his initial reluctance to enter sales to his eventual success as a top closer, Payton emphasizes the importance of finding attribution and understanding one's performance patterns.

Throughout the conversation, Payton emphasizes the significance of intrapersonal skills—the relationship one has with oneself. He delves into the hierarchy of focus, starting with understanding the product or offer, refining interpersonal skills, and ultimately prioritizing intrapersonal development. Payton advocates for self-documentation through journaling, encouraging individuals to analyze both successful and challenging periods to identify patterns and behaviors that contribute to their performance. Payton suggests that individuals should be intentional about consuming content that fills personal deficits and uplifts them. By creating a stencil of positive behaviors and habits, individuals can better navigate challenging times and maintain peak performance.

As a sales performance trainer, Payton works with individuals and teams seeking improvement, even beyond the realm of traditional sales roles. While he doesn't handle management responsibilities, his focus on enhancing intrapersonal skills and optimizing performance makes his services beneficial for those aiming to engineer peak performance in various aspects of their professional lives.

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OVERVIEW:

• (01:25) Payton's sales journey.
• (04:43) From not liking sales to excelling in it.
• (06:40) The importance of finding attribution.
• (07:45) Knowing the offer, interpersonal skills, and intrapersonal skills.
• (09:56) Confidence in sales performance.
• (13:13) Identifying patterns and behaviors.
• (15:09) The importance of documenting positive moments.
• (17:42) Increasing self-confidence and motivation.
• (20:28) Consume positive content.

Produced by Fimi Collective:

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In this podcast episode, Mike Walker and Taylor Welch take you on a journey through the intricate world of mindset, success, and the internal battles we all grapple with. They kick off with Taylor's daring adventure into a bone-chilling 25-degree cold plunge, using it as a metaphor for the mental challenges we all face. From adulting decisions to early morning workouts, the conversation delves into the power of giving oneself permission to reach new heights.

Inside the episode, they arm us with wisdom that emphasizes a crucial point: "It's not their plan that is required; it's their permission." They navigate the twists and turns of the entrepreneurial brain psyche, offering insights and truth bombs that challenge conventional thinking.

Join Mike and Taylor as they redefine wealth and explore the intricate dance between mindset, success, and the battles fought within the mind. It's a podcast episode packed with thought-provoking moments and real-talk insights!

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OVERVIEW:

• (01:08) Pushing through mental barriers.
• (03:25) Announcement.
• (04:28) Giving yourself permission.
• (09:39) The need for trust and alignment.
• (10:43) Programming influence behavior and beliefs.
• (12:10) Fixing mental and emotional struggles.
• (14:00) Struggles within the community.
• (17:30) Adversarial relationships within.

Produced by Fimi Collective:

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In this latest episode of TWC Talks, Mike Walker lays down the essentials for navigating personal growth with three key truths. First and foremost, listeners are urged to embrace setbacks and get comfortable with the uncomfortable—a nod to the idea that stumbling is a sign of pushing boundaries. The second truth emphasizes the power of visualization; Mike encourages everyone to turn mental images into tangible roadmaps by jotting down dreams with a pen and paper.

Lastly, Mike stresses the importance of the crew. He suggests that success lies in surrounding oneself with a supportive community that aligns with one's hustle and vision. Whether tuning in from various spots or attending TWC events, listeners are invited to let these insights fuel their personal journeys. The TWC tribe is reminded to stay focused in their pursuit of growth and success.

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OVERVIEW:

• (02:05) Resilience - embrace setbacks.
• (07:27) See it in your mind.
• (11:10) Surround yourself with supportive people.

Produced by Fimi Collective:

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In this episode, Mike Walker takes us to one of TWC's in-person events, where he shares his experiences and insights on building a business without compromising your values. A key piece of advice is to fully understand your customer's vision for their future success during onboarding calls. Don't assume their picture of success matches yours - ask questions to understand their goals. Mike also discusses strategically setting client expectations around the client journey. Think about the emotional highs and lows clients may face at different points in working with you. Address potential pain points proactively so clients know what to expect.

Additional tips covered include defining time-to-value and key performance indicators to track progress. Conduct quarterly business reviews to set collaborative, measurable 90-day goals with clients. Getting quick wins builds momentum while having aligned visions of success keeps people motivated to push through challenges. Celebrating milestones along the way further reinforces the value clients are getting. Overall the episode provides pragmatic strategies for improving the client experience and nurturing long-term relationships.

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OVERVIEW:

1. (00:44) Understanding your customer's vision of success.
2. (08:13) The importance of time to value.
3. (10:21) How 90-day sprints drive significant progress.

Produced by Fimi Collective:

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In this episode, Taylor Welch and Mike Walker discuss the concept of "permission to be wealthy" - giving yourself permission to do less and focus on only the most high-leverage activities. They talk about the process of subtraction and elimination as the path to growth and acceleration. This involves cutting out not just bad activities, but even good activities that aren't the absolute highest leverage. They provide examples from their own businesses of assessing projects through impact, confidence and effort scores.

Taylor and Mike emphasize being careful not to eliminate activities that bring you joy and energy. While you can delegate or automate many tasks, you still want to keep engaged in the parts of your business you're passionate about. They warn against entirely replacing yourself or existing your business just for the sake of freeing up time. Instead, focus on buying back time only for the activities you dislike so you can immerse yourself in what you love.

Overall, Mike and Taylor provide a thoughtful dialogue around giving yourself permission to focus your time and energy only on your unique genius and the highest leverage activities. But they balance this with the caution not to over-optimize and end up eliminating the parts of your work and life that provide meaning and happiness.

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OVERVIEW:

• (03:09) Permission to do less.
• (07:10) Delegate non-essential tasks.
• (13:10) Eliminate unnecessary ideas and tasks.
• (16:33) Permission to do what makes you happy.

Produced by Fimi Collective:

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Welcome to a special episode of the TWC Talks podcast! Today, we bring you into a moment captured during a top-tier client event, where host Mike Walker discusses strategies for improving customer retention and reducing churn in order to achieve "business immortality". He emphasizes that the business environment is changing rapidly due to the internet and information access. The host advises thinking of business as "human to human" rather than "business to business" or "business to consumer". Building relationships and delivering ongoing value is critical.

The host explains that a sale is not finished until the customer achieves their desired outcome. With subscriptions, the relationship begins at purchase, not ends. Therefore, companies need to focus on keeping clients rather than just getting clients. He notes that retention is influenced by the customer's emotions and vision for the future, more than past value received. Creating loyal customers requires anticipating how they feel, communicating consistently, and developing a company-wide service culture. With limitless options, customers will stay loyal if they feel connected on a human level.

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OVERVIEW:

1. (01:12) Client services and retention.
2. (03:30) Customer focus and churn rates.
3. (07:11) H2H - Human to Human.
4. (12:42) Developing value for customer retention.
5. (14:31) The sale is not the finish line.
6. (19:36) Developing a retention culture.
7. (21:06) Join us in person!

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