The #WeAreSlam Show

Buyer personas can be the best or worst marketing activity you undertake this year.

When done correctly, buyer personas help you understand your clients (and potential clients) better. This will make it simpler for you to produce content, campaigns and products/services to meet the specific challenges, behaviors, and worries of your target audience.

In this episode we're breaking down the 5 areas that you really need to consider when building your buyer personas to set yourself up for success.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

We all know what it feels like to land on a bad landing page. The UX is confusing. The copy goes on and on and on. It's difficult to buy or press the back button. When you try to exit, you're interrupted by a pop up begging you to stay. Marketers use these tactics because everyone else does, but do they really work? (We doubt it!)

In this new episode, you'll be introduced to the 9 key elements your landing page must have in order to start converting.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

The difference between a good advertisement and a poor one is in the copy. A good ad requires good copywriting. A good marketer understands how to craft a message that drives results. You have to determine your objective, then you need to make sure everything in your campaign helps you to achieve your goal. There is no time or space for filler.

Whether you've been writing ad copy for decades or are just starting out, we're giving away the goods with five copywriting secrets to take you from zero to ad copy hero!

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

A good website is a wise investment because it creates interest, generates demand and captures leads for your business. Over 70% of the purchase decision is made before your prospect ever calls you or walks in the door. If you are thinking about redesigning your website, then you need to make sure you are doing business with a designer that can set you up for success. Tune in as we break down five questions we believe you absolutely need to know the answers to before you sign a web design contract.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

If you build it, they...won't come? That's right, without traffic, your website, social posts, offers, etc. just sit there doing nothing. Once you've built something, you have to bring people to it. On the internet, we refer to the people as "traffic." In this episode, we're breaking down the three types of traffic for internet marketing and explain the advantages and disadvantages of each so you can start seeing a better return on your marketing efforts.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Do you have what it takes to become a content marketing legend like Gary Vaynerchuk? Sure you do! But how do you get to that level? It all starts with content. Tune in as we provide three key steps to becoming a content marketing legend just like Gary Vee.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today we're going to discuss the three pitfalls YOU need to avoid as a Marketing Director. Here at SLAM!, we have the privilege of working with many different kinds of Marketing Directors. From rookies to seasoned veterans and everything in between, we work with them to execute on their vision. You would be amazed at what makes a great Marketing Director and what makes a bad one. The bad ones are those who make these mistakes in judgement (and do so over and over again).

If you're a Marketing Director looking to make your mark, smash your goals or advance in your career, you need to heed these three Marketing Director pitfalls.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today we're discussing the 4 reasons why podcasts fail (and how to avoid them). If you understand why podcasts fail, then you'll have what you need to create a winning podcast plan. Additionally, we'll explain some of the benefits to having a successful podcast, such as discoverability and SEO, audience growth, and even additional revenue streams.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Great marketing has a way of breaking through the noise to captivate, motivate and inspire people to action.

It's been said that you see over 5,000 advertising messages every single day. But if you tried to count each one, you would never get to that number. That's because your brain is really good at tuning out any and every message that is not relevant to you. So how do you break through the noise and get noticed? Or better yet, how can you drive action with your marketing and advertising?

There are four steps to inspiring people to action. But first, you have to make sure you're in it for the right reasons. Tune in as we break down each step to help you inspire your audience.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today we're discussing the top 5 skills every marketing leader must have. These five skills are what separate the run-of-the-mill marketers from our industry's top marketing leaders. Whether you are a business owner looking to hire a Marketing Director or a marketing professional looking to acquire the skills and knowledge that will push you up the corporate ladder, these skills are what make good marketers great.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.