Today, we’re going to talk about social media networking. We all know how important being able to successfully navigate social media channels is for brands. How your brand is showing up in these platforms has a major impact on your business. Too frequently, we see marketers make mistakes that cause them to lose followers. In fact, the number one mistake marketing directors make on social media channels is placing too much focus on promotion. Ultimately consumers crave engaging content and value authenticity. They do business with brands they like. In this episode, we run through the top 5 best practices for social media that you can utilize to enhance your marketing to be more effective and engaging. 

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today, we’re going to talk about the 4 key parts of social media: social listening, social influencing, social networking, and social selling. Oftentimes when you hear the term social media, you just think of all the major social networking sites and apps you check daily. But, social is a much larger animal than we realize and unfortunately many marketers are not taking full advantage of these digital powerhouses. In this episode, we are going to break down the 4 key parts of social media and teach you how to take advantage of each key for maximum return.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today we're going to talk about branding. A common misconception is that brand is all about the visual face of your business. When we think of brands, we usually think of logos. To clarify; brand is not a logo, slogan, color or design. Brand comes before the logo. It is the promise you can make and keep to your customers. It is foundational to a strong business and your most important asset. Brand is where your purpose, value proposition, and competitive differentiation intersect. In this episode, we go over the ways your business benefits by crafting a unique and well-defined brand and some best practices on where to begin.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today, we’re going to talk about how you can improve your marketing strategy by being aware of cognitive biases. Understanding these common lapses in judgment can make or break you in business and in life. Applying this knowledge in a way that is insightful, ethical, and strategic can prove to have some exponential outcomes. We need to think long about our quick decisions. In this episode we explore 7 cognitive biases, how they lead to irrational decision making, and what you can do to turn these lemons into lemonade.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today, we’re going to talk about the top 3 storytelling frameworks you should be using in your messaging right now. As you already know, storytelling will always connect with your customers more than anything else in your marketing, so why not follow some easy frameworks to streamline your marketing messages? By using a framework, you stay organized and in-tune to your customers needs, without reinventing the wheel every time. In today’s new episode, we’re going to discuss 3 major storytelling frameworks to help you fine tune your messaging in a way that drives more results.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today, we’re going to share a piece of advice that will take you from average to all-star when it comes to marketing copy, ad campaigns, sales letters, etc....and that is that nobody cares about you. Now, don’t take this as a personal attack. What we mean is that consumers don't care about your product or service or its features or benefits - what they care about is themselves. Once you understand this consumer mindset, you've unlocked a major key! 🔑

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today, we’re going to talk about what not to do when it comes to link building. Google has implemented stricter guidelines to prevent link building spam. If you are caught using outdated SEO strategies, your website ranking and revenue could be negatively impacted long-term. In today’s new episode, we are sharing 5 ineffective link building strategies to stay away from if you want your business to thrive in the long run.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today, we’re going to talk about Google My Business. This is a free service that will allow you to list your business in the search engines. This is also a resource not all business owners are leveraging properly, so it’s time to take action now. In today’s episode, we talk about how you can increase your organic traffic and improve SEO, using a tool like Google My Business.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today, we’re going to talk about what to look for when choosing an e-commerce platform. Due to our current economic situation, most businesses are starting to create online stores. There are many options out there on the internet, so you must do some diligent research to make an informed decision. In today’s episode, we talk about the key characteristics you should look for before investing into an e-commerce platform.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today, we’re going to talk about how to convert lookers into buyers online. Your website must have these certain essentials to provide an excellent customer experience. Optimizing your online presence to deliver trust and credibility is key if you want to drive sales. In today’s episode, we talk about the 5 must-haves for your website so that your business can thrive online.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.