The #WeAreSlam Show

How are you filling your funnel? How can you ensure your sales pipeline doesn't run dry?

Today, we have a lot of choices when it comes to how to market our products and services. Consumers' attention is more fragmented than ever before, and if your message isn't relevant, then it's never going to get noticed (let alone drive results). Generally, when you hear outbound versus inbound, the discussion always tilts old school versus new school. But we believe each has its place in the modern marketing mix. In this new episode, we discuss the importance of outbound and inbound marketing, address which you should be using, and where to invest your time, money and energy when it comes to lead generation.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

As a marketing professional, your #1 goal is sales. The key to making sales is generating quality leads. But how can you ensure that the leads you are generating are going to lead to sales? There are several elements that need to be in sync in order to ensure sales success. We call these the 4 Pillars of Customer Acquisition.

However, not all leads are created equal. A qualified lead is someone who not only wants to do business with you, but is also able to do business with you. In this episode, we reveal the top 5 mistakes to avoid when generating leads online. This assumes that you are following an online lead generation or inbound lead generation process. That is, developing content for search discovery with relevant call-to-actions on your website.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

When sales are down and revenues are flat, marketing is always the first to get cut. Sometimes that means ad dollars. Other times that means people. As a marketing professional, your challenge is figuring out how to do more with less. A lot of marketing directors are looking to outsource their marketing functions. This may mean digital marketing, video, graphic design, or all of the above.

If you're looking to outsource your marketing team, you've come to the decision for one of two reasons. Either you've had an in-house marketing team in the past and those people have been furloughed or laid off, or you've been trying to do everything yourself or with the help of just one of two people and you're out of bandwidth.

Outsourcing makes a lot of sense for marketing leaders like you. But before you sign the contract, you should know what you're getting into. In this episode, we reveal the pros and cons of outsourcing your marketing team.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

A recent Gartner report says 66% of marketing leaders expect a decrease in their marketing budgets this year. For some, this means fewer advertising funds. For others, this means their teams are being laid off. Even if this wasn't your decision, you still have to deal with it. So what do you do?

Of course, you already know that when you cut advertising, you lose sales momentum. As a marketing professional, this is a no-brainer. Over the last century, the data shows that in times of recession, the companies that maintain or increase their marketing and advertising are the ones who take control of their markets. You would think management would realize this, but they don't. And if you show them the data, they're going to say, "but our industry is different." Sure it is.

In this episode, we show you what you need to do (as a marketing professional) to prove your value and turn the ship.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today we are going to turn the topic from our usual marketing educational tips and focus on how your business can continue to thrive and make smart long term choices amidst the current COVID crisis. We know how important it is for marketers to connect in more human ways in digital spaces and social media platforms. In the current crisis taking extra care to be mindful of this truth and responding with forethought and empathy should be the focus of your marketing strategy. Find ways to stay connected and engaged and resist the urge to back away from the table and adopt a "watch and see" mindset. Focus on abundance rather than scarcity. Businesses are resilient when they can adapt in this way and times of crises are the best breeding and testing grounds for innovative solutions.

Today we are going to talk about some techniques you can apply right now to help your business grow. We have talked about the importance of marketers understanding how sales work. We know that the responsibility of increasing revenue rests squarely on marketers and their capacity to master the sales process. So, in the tradition of "reading to lead," we have discovered another great book to help you achieve your initiatives. In this episode, Tyler expands on the power of the human mind, what that means for marketers, and more key takeaways from Joe Vitale's book, Buying Trances.

Today we are going to talk about getting on the ground with your sales team to better understand target markets. At the core of any good sales team is an expert understanding of what drives human behavior. Great sales teams can help marketers align with target markets and identify their problems. Marketers fail when they don't focus on what matters to their customers. In this episode, we introduce another great book with straightforward, practical strategies to help your customers be the hero of their own story: Building a StoryBrand by Donald Miller.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today we're going to talk about growing your revenue by getting a firm grip on the sales process. Your marketing and sales team should be a cohesive unit that drives revenue. Getting better, leveling up, and increasing sales is all about having a good understanding of the sales process. There is a science to aligning your strategy to the profitable sweet spot all marketers want to be in. It's about being in the right place, at the right time, with the right stuff. In this episode, we're going to focus on the idea of "reading to lead" so you can take your sales and marketing to the next level!

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today, we're going to talk about customer acquisition. Companies create revenue when they focus on customer acquisition and retention. As marketing directors, business owners, and even directors of nonprofits, it is crucial that your marketing strategy is efficient and delivering profitable results. In fact, there are key factors that predictably drive results. We have closely watched successful businesses and (time and time again) we see the commonalities that differentiate them from the rest. In today's new episode, we are sharing our tips and insight on how to utilize the 4 pillars of customer acquisition for better business.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today we are going to talk about video marketing. Now more than ever, we are realizing the importance of connection. Seeing a face, hearing the sound of a voice, and listening to a compelling story is powerful and matters to us. We don't just want to scroll through blogs and slog through texts hoping to get what we need. We want to see and experience things. This is why video marketing should be an essential part of your marketing strategy. In this episode, Tyler runs through 7 types of videos that you can add to your arsenal and utilize to amplify your content marketing.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.