In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now being indexed by Google. The conversation, repurposed from a recent Instagram Live, dives into what this change means for your online visibility - and how to make the most of it, even if you’re not a fan of social media.

Key takeaways:

• How Instagram Content Now Appears in Google Search:
  Understand what it means for your posts and reels to be ‘indexable’ on Google and other search engines - and why this matters for your business.
• Visibility Beyond Social Media:
  Learn why repurposing your Instagram content (and mentioning key topics and locations) can help you reach a wider audience beyond your followers, and even show up in AI search results.
• Tips for Optimising Your Profile and Posts:
  Get practical advice on using keywords and locations in your Instagram bio, captions and alt text, plus insights into how Google chooses which content to show.
• The Power of Core Topics and Messaging:
  Discover why staying focused on your core topics and making your messaging clear can help both humans and search engines find (and trust) your business.
• Connecting Social Media and Your Website:
  Hear why it’s still important to direct people to your website - where sales and email sign-ups really happen - and how blog posts and social content can work together for better results.

Resources and links from this episode:

• Explore Jo’s Strategy Power Hour for social content and planning support
• Find out more about Jules’ Get ChatGPT to Recommend Your Business workshop

If you’re looking to make your online content work harder for you - and stay ahead as AI and Google evolve - this episode is for you.

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In this episode, Jules White dives into a live website and SEO audit with Andrea Burdett, founder of Just Love It – an e-commerce business devoted to handmade, sustainable gifts and ethical homewares. Together, they explore quick wins to help Andrea’s website become a true hub for her community, moving beyond just sales and building a stronger online presence.

Jules uncovers practical ways Andrea can refine her homepage messaging, streamline navigation, improve user experience, and harness blog content to drive more sales and loyal website visitors. They also discuss how to confidently email your list more frequently and the power of weaving your story and values throughout your site – all while keeping the customer at the heart of the brand’s narrative.

If you’re looking to make your website work harder for you, attract more conscious shoppers, and turn browsers into fans, this episode is packed with actionable tips.

Key Takeaways

• Tell Your Brand Story Clearly: Make sure your homepage instantly tells visitors who you are, what you do, and how you help – in both words and images.
• Make the Customer the Hero: Shift your website messaging so your customers see themselves as the centre of the story, inspired by Donald Millers “StoryBrand” approach.
• Tweak Your Navigation: Keep the main menu streamlined and focused to reduce overwhelm and help visitors find what they need quickly.
• Use Blogs Strategically: Write blog posts that support your products and homepage, weaving in your mission and linking naturally to key pages.
• Prioritise Mobile & Accessibility: Most visitors are on mobile – ensure your site is easy to use, and pay attention to text size, boldness, and colour contrast for readability and SEO.
• Keep Visitors on Your Website: Move social media icons to the footer, so people stay focused on your offers rather than being distracted away.
• Don’t Be Afraid to Email Your List: Your subscribers want to hear from you – share news, new products, and community updates more than once a month if you can.
• Continually Gather Feedback: Talk to your customers about their website experience to spot easy wins and keep evolving.

Links & Resources Mentioned

• Just Love It: www.justlove.co.uk – Explore Andrea’s sustainable gifts and homewares.
• Book a Website Strategy Power Hour: Work with Jules – Get clear on your website’s next steps.
• StoryBrand by Donald Miller: Five Minute Marketing Makeover – Learn how to make your customer the hero.
• Free Beginner’s QuickStart Guide to SEO: Download the guide
• Episode 003: What to do if you’ve had a hundred eyes, but no conversions

Transform your website into a powerful tool that generates leads, builds trust, and ultimately drives revenue for your business.

Ready to take your content marketing to the next level? Book a free discovery call with me today and let's unlock the hidden potential in your existing

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In this episode, Jules White explores what it really means to be “ChatGPT famous” and why being recommended by AI search tools is the next big opportunity for local and service-based businesses. Jules unpacks common myths, shares real stories from business owners, and reveals the practical steps you can take to boost your chances of being recommended by AI tools like ChatGPT and Google’s AI Overviews.

Key Takeaways:

• What Does “ChatGPT Famous” Mean?
  Hear how business owners are already seeing clients mention ChatGPT in their enquiries, and why this is set to become more common as AI search grows.
• Why AI Search Recommendations Matter:
  Discover how AI search results are changing the way customers find and trust businesses, and why showing up as a recommended business can be a real advantage.
• What You Need to Get Recommended:
  Jules explains the essential website SEO foundations - like having a clear page structure, optimised titles and descriptions, helpful content, and well-managed Google Business Profiles - that help AI tools understand and recommend your business.
• The Shift from Social Media to Owned Platforms:
  Learn why Jules champions putting your website at the centre of your online presence, and how owning your content makes you more discoverable in the long term.
• Why It’s Not About Fame, But Being Findable:
  The real magic isn’t becoming a ChatGPT celebrity - it’s being discoverable and trusted by the people who need what you offer, right at the moment they’re searching.

Resources mentioned in this episode:

• Book a Free Discovery Call: Get personalised advice on how to optimise your website to be recommended by ChatGPT.
• Free Beginner’s QuickStart Guide to SEO – Download your step-by-step guide to optimising your website for search engines
• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search

If you’re keen to future-proof your business and want clear, bite-sized advice on making your website (and your whole business) more discoverable, this episode will give you the clarity and motivation you need.

Don’t forget to subscribe for more practical tips on SEO, website growth, and ethical marketing that puts your business in front of the right people.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White is joined for a website SEO audit by Kelly Rose from the Beauty and Skincare Awards, sharing practical tips and quick wins that any beauty or wellness business can use to boost website visibility and drive more entries and event sales - without feeling overwhelmed.

Jules and Kelly discuss what it takes for an awards website to stand out, attract the right traffic, and convert more visitors into award applicants and event attendees. From making the benefits of entering crystal clear, to the importance of analytics, navigation, and building authority, this episode is packed with bite-sized, actionable advice.

Key Takeaways:

• Track Your Success: Why setting up Google Analytics and Google Search Console is a must for understanding where your website visitors come from—and how to use that data for smarter marketing decisions. (If you need help, check out Jules' Google Analytics 4 setup mini course.)
• Clarity on Your Homepage: How to quickly show who your awards are for, what the benefits are, and guide people to the next step - especially on mobile.
• Easy Navigation: Make it simple for different professionals (like lash techs or aesthetics clinics) to find their category, with clear menu options and dedicated category pages.
• Optimise Page Titles & Headings: Why using the right heading structure and making the most of your SEO titles and descriptions can help Google and your users know what each page is about.
• Small Tweaks, Big Results: The value of ‘quick wins’ - like adjusting font size, button clarity, and removing wasted white space - can make a real difference to both SEO and conversions.
• Building Authority: How linking to industry judges’ websites (not just Instagram), and showcasing testimonials and stats from past winners, can improve your authority and ranking in search engines.
• Create Authority Content: Instead of endless blogging, focus on creating helpful, relevant articles - like ‘the benefits of entering beauty awards’ - and link them to your key sales pages.
• Start Where You Are: Don’t try to do everything at once. Focus on the small improvements first, then build up your site’s authority over time.

If you’re ready to get hands-on with your own website, you can book a Website Clarity Power Hour for expert, no-jargon support - whether you want a quick audit or help setting up your analytics.

Resources mentioned in this episode:

• Beauty and Skincare Awards UK – official website
• Follow Kelly and the Awards on Instagram
• Beginners Google Analytics 4 Course - GA4 Made Simple (& Google Search Console) – Step-by-step guide to setting up and using Google Search Console,

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In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks through the surprising fixes they uncovered in just one hour, including indexing issues, canonical errors, and page structure problems that were silently sabotaging the site’s SEO.

Jules explains why these problems often go undetected, especially when developers or SEO companies haven’t shown business owners how to check their own data or use tools like Google Search Console. She also shares how to spot outdated SEO practices and avoid common traps within platforms like FEA Create and other HighLevel white labels.

Key Takeaways:

• Broken Visibility: How one coach’s site looked great but wasn’t showing up on Google because her sitemap was broken and her pages weren’t being indexed.
• SEO Sabotage: The danger of misusing canonical tags and outdated “keywords” boxes in website builders.
• 28 H1s on One Page?!! Why heading structure matters and how to fix it quickly using a free Chrome plugin.
• Simple Tools, Big Impact: How using Google Search Console can show you what’s indexed and what Google sees when it crawls your site.
• Future-Proofing for AI Search: Why fixing these foundations now sets you up for better visibility in AI-powered search results.

If your website looks the part but isn’t bringing in visitors or leads, this episode is packed with practical checks and quick wins to help you move forward.

Resources mentioned in this episode:

• Episode 31 – How to use Google Search Console to improve your SEO for more website traffic
• Episode 39 – The biggest website and SEO mistakes I see (and how to avoid them)
• Beginners Google Analytics 4 Course - GA4 Made Simple (& Google Search Console) – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.
• Book a Website Clarity Power Hour – Get personalised advice and uncover your quick wins

Don’t forget to subscribe to The Website Success Show for more bite-sized SEO, website, and content optimisation tips. And if you ever feel stuck—remember, sometimes all it takes is one focused hour to change everything.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up about her inner critic, the messy middle, & how doing things imperfectly has been key to showing up consistently.

Key Takeaways:

• From Live Videos to a Real Podcast: Jules shares how her weekly Facebook Lives evolved into a podcast & how she kept the process simple to avoid burnout.
• Slow Marketing Wins: Why podcasting is a slower but more sustainable form of marketing & how Jules reached over 6,000 downloads without social media.
• Using Content You Own: Learn how Jules repurposes episodes into blog posts & YouTube videos to build her website visibility & support long-term SEO.
• How She Really Uses AI: From generating show notes to cleaning up transcripts & writing weekly emails, AI tools have helped streamline her podcast process.
• Embracing Imperfection: Podcasting has helped Jules quiet her inner critic & build confidence by doing it messy, showing up imperfectly, & focusing on helping her listeners.

Most Popular & Mentioned Episodes:

• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!
• Episode 027: Benefits of Podcasting - 3 Months That Transformed My Business
• Episode 039: The BIGGEST Website & SEO Mistakes I See (& How to Avoid Them)
• Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching
  Episode 055: Growing a Podcast Without Social Media – Milestones, Lessons, & Confidence Building
• Episode 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media

Resources mentioned in this episode:

• Grow Your Show With SEO (SEO for Podcasts course) – learn how to optimise your podcast to attract more listeners
• Website Clarity Power Hour – book a 1:1 strategy session to get clarity on your next steps
• The Website Growth Club – a supportive membership to help you grow your website traffic & visibility

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’.

Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to stop the scroll, build trust, and connect with your audience. Together, Jules and Adele explore how to choose the right images, prepare for a brand shoot, and avoid common mistakes that can hurt your website’s visibility and conversions.

Key Takeaways:

• Why professional photography matters: Your images should showcase who you are, what you do, and how you work. Stock photos won’t cut it.
• The one photo every website needs: A high-quality, confident image of you (yes, really) – ideally on your homepage, above the fold.
• Common mistakes to avoid: Including using portrait images where landscape ones are needed, or forgetting to plan where your photos will be used.
• How to prepare for a brand shoot: Adele explains why her clients get homework, and how this helps them get clear on their story and visual style.
• Photography and SEO: From dwell time to alt text, the right images can absolutely support your visibility in search – especially when tailored to local SEO.
• When to invest in brand photography: Whether you’re just starting out or ready to level up, Adele explains what to consider at each stage.

If you’ve ever felt unsure about what photos to use, when to hire a photographer, or how to make your visuals work harder for your brand – this is a must-listen.

Resources mentioned in this episode:

• Visit Super Funky Penguin to find out more about Adele’s photography and videography services
• Download Adele's free practical guide & workbook 'How To Stand Out and Be Seen' to confidently show up, share your story, and connect with the right clients.
• Check out the Free Beginner's QuickStart Guide to SEO to improve your visibility
• Join The Website Growth Club for monthly bite-sized SEO lessons, Q&A support, and actionable website strategies

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses.

With Google’s new AI Mode rolling out in the US, it’s easy to feel overwhelmed or behind. But instead of chasing every new trend, Jules encourages listeners to refocus on the simple, powerful foundations that still drive visibility - and that matter even more as AI becomes part of search.

Key Takeaways:

• What AI Mode actually means: Understand what’s changing with Google’s latest update and how it might impact local search.
• Why Google Business Profiles matter more than ever: Discover why this free tool is one of the fastest, most effective ways to improve visibility - and how it connects with AI search results.
• Website copy that works: Jules explains how to write clear, structured website content that helps both search engines and potential customers understand what you do.
• How to build credibility across the web: Learn why reviews, brand mentions and online reputation are becoming key ranking signals in the age of AI.
• You don’t need to become an SEO expert: This episode is a reminder that small, thoughtful steps still count - and you’re not behind if you’re building with care.

If you’ve been feeling out of touch or pressured to “keep up,” this episode is for you. It’s packed with calm, clear advice you can take action on today.

Resources mentioned in this episode:

• Google Business Profile Mini-Intensive: A done-with-you session to optimise your profile for local visibility and discover messaging insights that carry through to your website.
• Google Business Profile Online Course: A self-paced guide to getting your profile fully set up and optimised, even if you’re starting from scratch.
• Book a Website Potential Discovery Call: Chat with Jules about your website and get clarity on the next steps to make it work harder for your business.
• Join The Website Growth Club: Take bite-sized action inside Jules’ membership and start turning your website into your hardest-working team member.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website.

If your website is more of a “digital brochure” than a working part of your business, you’ll want to listen in. Jules shares bite-sized advice on getting started with SEO, setting up the right analytics tools, and how to align your website messaging with what your audience is actually searching for.

Whether you’re a coach, service provider, or creative business owner, this episode is packed with actionable insights to help you stop wasting time and start making your website work harder for you.

Key Takeaways:

• From Passive to Powerful: Why your website should be more than a placeholder – and how to start making it part of your active marketing strategy.
• Quick SEO Wins: Learn the most common website mistakes Jules sees and how to fix them (hint: it’s not about blogging every week or chasing keywords you don’t understand).
• Google Tools 101: The difference between Google Analytics and Google Search Console — and which to set up first if SEO is your priority.
• Getting Found Online: Why page titles, descriptions, and heading hierarchy matter more than you think for both Google and your visitors.
• Content That Converts: How to write for humans and search engines without sounding robotic — and the simple tweaks that improve usability and conversions on mobile.

If you're feeling overwhelmed or unsure about where to start with your website, this episode will help you get clarity on what really matters and how to move forward.

Resources mentioned in this episode:

• Free Beginner’s QuickStart Guide to SEO — Learn the basics and get your site set up for SEO success.
• GA4 & Google Search Console Set-Up Course — A short, practical course to help you get tracking in place.
• Keyword Map & Planner — Organise and plan your SEO strategy with ease.

Don't forget to subscribe to the podcast for more clear, human-first tips on SEO, CRO, and making your website actually work for your business.

Find out more about Natalie here

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy website to show up in AI-driven searches.

You’ll hear a practical breakdown of how AI search works, what data it’s using (hint: Google reviews, your website content, and local listings), and what simple updates can help position your business to be recommended — whether you’re a skin clinic, dog boarding provider, or salon.

Key Takeaways:

• AI Tools are Replacing Traditional Search (Sometimes): ChatGPT and others are now offering curated business recommendations, sometimes showing product images, reviews and links – just like a smart local directory.
• Why Local Businesses Still Have an Edge: Google Business Profiles, local keywords, and consistent listings are critical if you want to show up in AI search results.
• The Role of Reviews, Copy, and Clarity: AI tools prioritise businesses with strong reviews, well-written descriptions, and clearly defined services – not just beautiful websites.
• What to Optimise First: Foundational SEO still matters most. That includes making your website readable, linking from trusted sources, and using the language people actually search for.

If you're ready to make your website more AI-friendly without overhauling everything, this episode will help you understand where to start.

Resources mentioned in this episode:

• 🧠 Listen to Epsiode 081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)
• 🔍 Grab the Free Beginner's QuickStart Guide to SEO
• 📈 Learn more about my SEO Action Plan service

Don't forget to subscribe to the podcast for more insights on SEO, local visibility, and building a website that actually works for your business.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!