The WedPro Podcast

The WedPro Podcast

By Katie Lyth - The Wedding Business HubBusinessEntrepreneurship
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The WedPro Podcast episodes

  • E18: PR & Pricing with Anna Cordelia

    The awkward M word ‘money’ sends so many of us feeling uncomfortable despite it being the keyword of business. Everything we do is with the ultimate goal of exchange of money for services & goods. In this episode we talk to Anna Cordelia as she explains why we should be talking about money, raising our prices and proudly making pricing part of our marketing by simply telling people. 

    We cover:

    • The secret to old-school PR: the most cost-effective marketing strategy that beats most paid for advertising... Hint: you’ll be hanging out at wedding fairs, but not to meet brides!
    • How to get your business seen and get (the right) brides talking about it.
    • How to use pricing with PR to make a statement and attract the right customer.
    • How to create content easily, without spending hours and where to post it to get it seen by wedding peeps Using PR & Pinterest so your biz is constantly marketing itself, without you burning yourself out.
    • Links & Resources

       Wedding Boss Pros 

      For wedding business freebies to help you grow your wedding business click here


      1 hr 5 min
    • E17: Tips to Help You Land on Page One of Google

      With the top 5 ranking pages on Google getting 75% of clicks, Search Engine Optimisation is a really important skill to master to ensure you are bringing in leads to your business. In this episode, we speak to Justine, a celebrant and SEO whiz about the steps you can take to improve your ranking on search engines. In this episode we cover:

      • The one thing you should ensure you have for your business to produce more clicks to your website.
      • What keywords are and how to use them effectively to rank on major search engines.
      • Why having a niche is important in relation to SEO.
      • How Google and other search engines use the information on your website to rank your site and what you can do to improve it.
      • Links & Resources

        To join Justine's Group click here

        Grab your wedding business freebies and check out our blog 

        Don't forget to Subscribe! 

        55 min
      • E16: Creating a Vision Board for Success

        Join us today as we talk all things vision boarding and how we plan out what we are going to achieve in our life and business going forward.

        • Discover how we plan and work towards our goals
        • Discover how manifesting can work for you and your business
        • Learn to attract positive energy
        • Plan out the big and small things you want to accomplish over the next year
        • Learn what a vision board is and how it can help you to accomplish more in your business and everyday life
        • Links & Resources

          To book your Power Hour slot with us click here

          For 12 marketing wedding business marketing ideas to elevate your business and other wedding biz freebies click here

          Don't forget to Subscribe and leave us a review! 

          48 min
        • E15: Tips for Wedding Business Blogging

          You probably heard that blogging is incredibly helpful for your website but what do you do if you hate writing? In this episode, we share how to create blog posts easily that boost your SEO even if you hate writing. Today we cover:

          • How blogging helps your marketing
          • How to plan your blog topics
          • How to decide what to write about
          • Why should you optimise for local venues

          • Links & Resources

            Find out more about blogging and how to come up with your next blog topic click here

            Sign up for our total marketing solution for your wedding business click here

             Podcast - don't forget to Subscribe! 

            24 min
          • E14: Increasing Your Wedding Biz Visibility With Instagram

            With 28 million Instagram users in the UK alone and 90% of all users following at least one business account, it’s no longer a question of whether Instagram needs to be a part of your overall marketing and more of a case of how best you can leverage your time and energy on the platform for best results.In today’s episode, we dive into all the things that make a great Instagram strategy as a business inside of the wedding industry and how to be visible on Instagram in a competitive market. We cover:

            • Optimising your profile and how best to be found
            • How to find your ideal client
            • How to write a great caption and what makes your followers engage more with your content.
            • How many hashtags to use.
            • How to utilise Stories to make connections.
            • Understanding your analytics to make better future content
            • Links & Resources

              To get your hands on our best selling Hashtag Directory click here 

              For a 30 day free trial of Canva Pro click here 

              Our blog is one of the most popular things on our website. If top-notch learning is your thing - pop over here  

              Don't forget to Subscribe! 

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              Please take 2 minutes to leave an honest rating and review . It will really help our show and its rankings. 


              55 min
            • E13: Making Your Marketing Ready for Engagement Season

              With over 40% of engagements happening between the 1st November and Valentine's Day in this episode we guide you through the things you should be focusing on in your business to ensure that your marketing is ready for the fresh cohort of engaged couples. We cover:

              • Why your marketing needs to be stronger than ever this season.
              • What couples are looking for in their wedding planning research.
              • How to set and achieve goals.
              • How to approach your marketing strategy so you get better results.
              • What you need to be doing more of and what to stop doing.
              • How you can get the help your business needs to get your marketing engagement season ready.
              • Links & Resources

                Sign up for our total marketing solution for your wedding business here 

                Want 2 free blog posts to start attracting people to your website on autopilot? Click here

                Don't forget to Subscribe!


                46 min
              • E12: 5 Steps to help your business THRIVE not just SURVIVE

                Join Roxy and Jacquie Hale from Vector Business Coaching as we talk through 5 steps you can implement in your business right now to ensure you come out of the pandemic ready to rumble.

                Jacquie is the marketing systems queen and runs an established Tipi and Marquee Hire business. She now helps other businesses with their own business journey.

                Jacquie is also one of the speakers at Wedcon 2022 in November. For tickets to Wedcon held on November 9th 2022 in Birmingham head over to https://www.theweddingbusinesshub.com/event-details/wedcon-2022 

                Don't forget to Rate and Review 

                36 min
              • E11: Are You Looking After Yourself Like You Are Looking After Your Business?

                Join us as we stop for a second and ask ourselves whether we are actually really looking after ourselves as well as we could be. 

                We are joined by Susan Wlide from Dunn Crafting. Sue has had a complete mindset transformation over the last year and we were mega excited that she wanted to come and share her top tips with us. We also talk about our own struggles with anxiety, the dreaded imposter syndrome and share how to help keep your mindset positive.  

                For wedding business freebies, a guide to better blogging and our 12 marketing tips to elevate your business and get you better bookings - visit: www.theweddingbusinesshub.com/freebies  

                For Sue's Business Check out  @dunncrafting on Instagram 

                Don't forget to rate and subscribe! 

                1 hr 7 min
              • E10: When Two Become One

                Join us for a Supplier Spotlight episode as we chat with Carolyn & Michelle from Olivia George Bridal.

                We learn all about their incredible story of how they were once industry rivals but now run one bridal shop together, learning to work as a together and making it a huge success. We also hear their business top tips and hear about how the ladies have managed their emotions over the last few months.

                Join our wedding business community by searching for The Wedding Business Hub on Facebook. 

                For freebies to help grow your business: www.theweddingbusinesshub.com/freebies   

                Olivia George Bridal you can go to:www.olivia-george.co.uk  Instagram @oliviageorge  Facebook @perfectonebridal

                39 min
              • E9: Supplier Spotlight - Samantha Withey from Willow and Rust Weddings

                Join us for a Supplier Spotlight special as we chat with the fabulous Samantha Withey from Willow and Rust Wedding. Samantha's started her wedding business during a global pandemic and we discuss the challenges this has presented, the marketing she is doing to ensure she's continuing to get bookings and how she manages her work life balance! 

                Grab some wedding business freebies to grow your business: www.theweddingbusinesshub.com/resources  

                To find out more about Samanthas business you can go to:www.willowandrustweddings.com

                Insta: @willow_and_rust  Facebook: @WillowandRust

                25 min

              About The WedPro Podcast

              From the publisher's feed

              The straight-talking business podcast for wedding suppliers and vendors who are done winging it.

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