Your audience likes to consume content in different ways, and that's why it's essential to create a repurposing strategy for each piece of content that you create so that it is showing up wherever your followers are spending time. 

This week, we're bringing back a previous popular episode that will be a great refresher as we transition into the new year.

It's called: 5 Simple Ways to Repurpose Your Content to Reach More People

There are more options to repurpose content now than there has ever been before. In this episode we're sharing a very specific 5 step plan for each piece of content that you create.

In this episode you'll discover…

• What content marketing is and a variety of modalities you can use so you can choose the format that makes the most sense for your ideal clients
• Our 5 unique ways to repurpose content every week to reach more people, (remember, your audience wants to learn in different ways so you'll be the hero when you publish the same content in multiple ways to accommodate everyone in your audience)
• An example of how to repurpose one blog post into 4 types of content in a tenth of the time it would take you to create new
• How to repurpose content specifically to build your email list so that it's actually performing double duty in your business

Repurposing your content is more than a time saver; it also allows people to consume your content in the format they prefer. Some people prefer video, some love audio, and some would rather just read.

To become known, people need to be able to learn from you and connect with you, so repurposing your content in different ways is one of the best strategies to attract more clients.

Links/Resources mentioned on the show:

Episode 154 – How to Use the Boost Post Button for Your Facebook Ads to Test Your Free Offers with Rick Mulready

Join the waitlist for Wellness Business Insider’s Club

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

What is the best way to launch a new Facebook business page that attracts your ideal clients and gets more followers?

If you are just starting out building your Facebook page, you are likely wondering how to get more followers. This question was asked by two different coaches recently, so we decided to cover our answers and perspectives in this episode.

In this episode, you’ll discover:

• The difference between a FB business page and personal profile page when it comes to promoting your business, (these pages are not created equal)
• 3 things to consider when posting on Facebook to attract new likes and followers, that will ultimately keep you out of Facebook jail and help you grow more quickly
• 5 quick tips to quickly get momentum on your new Facebook page

Ready to give your Facebook business page that boost it needs to get more clients? If you’re nodding your head, then hit play and tune in because this is a good one!

Links/Resources mentioned on the show:

Join the waitlist for Wellness Business Insider’s Club

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Warming up your audience before you do a promotion is one of the best ways to build trust and awareness about what you do and get more clients.

The purpose of your warm-up strategy is to create anticipation, curiosity and excitement about what’s coming, and when it’s done the right way, you’ll see a boost in enrollment. 

In this episode, you’ll discover:

• Two specific pre-promotion warm-up strategies to increase sales
• Examples of how to get started with this strategy in your business right now!

If you need some ideas of how to warm up your audience and get them ready for your upcoming launch, you won’t want to miss this episode!

Links/Resources mentioned on the show:

Join the waitlist for Wellness Business Insider’s Club

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

We’re often asked, if we were starting our health coaching businesses today, what would we do differently?

The decision to start a coaching business is often an easy one. You’re interested in health, nutrition, and fitness so it feels like a natural alignment to turn the thing you love into a career.

In this episode we’re sharing what you need to know to help you market yourself as a new health coach.

In this episode you’ll discover:

• The 5 most important marketing questions you should answer as a brand new health coach
• What we would do if we were starting over as a new coach to attract their ideal clients and convert them into paying clients
• Our best recommendation to create a business that has as many rinse-and-repeat elements as possible to simply your daily task list
• The differences between starting a health coaching practice now vs. when we started back in 2012

If you’ve had questions about the do’s and don’t’s of starting a new health coaching business, tune in as we share the advice we would give ourselves if we started our business today.

Links/Resources mentioned on the show:

Episode 182 – 3 Steps to Make Quick Decisions in Your Business

The 12 Week Year

Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer (Part 1)

Episode 164 – How To Determine If Your Ideal Clients Actually Want Your Help (Part 2)

Episode 165 – 3 Steps to Identify Your Marketable Ideal Client (Part 3)

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Decision making is a key piece in being the owner of your own business. The quicker you can make an informed decision and move forward the faster you will continue to grow.

Rarely is there ever a perfect choice. Each option typically has pros and cons so it usually comes down to the ‘best’ choice rather than the ‘perfect’ choice.

In this episode, we’re covering the 3 steps you can take to simplify your decision-making process and feel confident that you’re making the right choices for your business needs.

In this episode you’ll discover:

• Three simple steps decision making steps to make to move out of fear and procrastination into a decisive action taker
• The main reason why holding off on deciding could be sabotaging your success as a coach
• One life-changing realization when it comes to making decisions that will release any doubt or anxiety you have in becoming a strong decision maker for your business

If you’ve ever felt paralyzed by the choices you need to make as a business owner and health coach, you won’t want to miss this episode where you’ll get our 3 steps to make decisions in your business.

Links/Resources mentioned on the show:

PracticeBetter

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Presenting webinars is a powerful tool for growing your business and your email list, but for many people, the idea of presenting and enrolling new clients on a webinar can be intimidating.

Our guest, Kyle Gray, explains how stories can help you communicate your value, drive home your teaching and build desire for your products and services.

Thanks to Kyle, you’ll learn best practices and examples of using storytelling in webinars that allow you to sell without feeling pushy or salesy.

On this episode, you’ll learn how to:

• Use your own story to show the transformation and results you create. Overcome objections with a story before they even come up.
• Share an aligned ending story that wraps it all up and creates demand for your offer

Tune in to discover how easy and impactful it is to add an element of storytelling to communicate the value you provide to double sales on your next webinar.

Links/Resources mentioned on the show:

Kyle’s Website – The Story Engine

5 Brutally Honest Storytelling Mistakes That Kill Your Sales

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Facebook announced a few new rules about groups and one of them is that it will be no longer be including health-related groups in their recommended groups, but before you panic, we want you to know that this is not that big of a deal because there are plenty of other ways to grow your group.

In this week’s episode of The Wellness Business Podcast, we are sharing 3 specific and organic ways to grow your group.

1. Include an invitation to your group in your emails - we’re sharing examples of how to do this
2. Your Website - we’ll tell you the best two places on your site for this
3. Social Media - we’re sharing some of our favorite strategies

There are so many ways to grow your group, so don't fret over Facebook not recommending yours. We don’t rely on that strategy and our groups continue to grow each and every week.

Links/Resources mentioned on the show:

Freebie – The Ultimate Checklist for Running a Successful Facebook Group

30% off ALL of Kathleen’s Done-for-You Health Coaching Programs. Use code NOV2020 for your savings through November 19th, 2020.

Episode 138 – 5 FREE Ways to Promote Your Free Offer to Grow Your Email List

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Challenges are a powerful tool that will share incredible insight about your ideal clients and what they are hoping to accomplish by working with you. When you pay close attention to the questions that are being asked, the reasons participants are having successes, and why some people may be left-behind you are armed with a goldmine of information to guide your business decisions going forward.

Recently Karen ran a challenge that convinced her she must create a brand-new program to serve her ideal clients. The challenge made it obvious that there is a need and that she has the skillset to deliver the program.

In this episode you’ll discover:

• Why challenges are the perfect tool to help you get clarity on a program topic you would like to create, (and whether it's a good decision or not)
• The subtle clues your challenge participants will share with you that will literally outline your new program for you
• Karen's post challenge strategy for learning even more about what her audience wants that you can model in your own business
• Our simple 5-step strategy to know if you should pursue a brand new program in your business or wait until you have more information.

If you’ve had questions about what your ideal clients really want and need from your programs and how to go about gathering that information, challenges are a great way to get started and that’s what this episode is all about!

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Have you ever heard the old saying, ‘the devil is in the details’? It simply means that details matter and when it comes to improving your marketing to attract more clients in the future, it’s important to survey the audience you already have.

One of the easiest ways to do this is by asking a group of participants that recently went through a program or challenge with you to give you their feedback. The good, bad and everything in between. It’s the only way we can make our marketing and program content exactly what they want.

In this episode you’ll discover:

• The importance of surveying your audience after a program or challenge so you can learn from them first-hand what went well and what needs tweaking in the future
• Significant clues for improving your marketing message from the participants that didn't want to invest in your paid program
• The 3 most common reasons people love your challenge but never invest in your program, (they are always there for the free stuff but never join your paid program)
• Our secret sauce strategy to get more people happily replying to your follow-up survey, without begging

Tune in to learn exactly how you can survey your audience so you can learn exactly why your ideal clients are (or aren’t) taking the next step with you.

Links/Resources mentioned on the show:

SurveyMonkey

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

We always enjoy answering your questions, so we’re back with another episode of Ask Us Anything.

We know one of these questions is likely on your mind too, so we think you’ll find it helpful.

Whether you have a quandary about your Facebook group, your lead magnet or running a challenge, we have something for you.

You’re going to discover the ins and outs of:

• The best time to post in your Facebook group.
• When you post your lead magnet, where should you lead people as a next step?
• When you do a challenge, should you do it for free or charge for it? If you charge for it, what is a good price range?

Tune in to hear the answers to some of the top questions we hear from other wellness business owners like you. You don’t want to miss it!

Links/Resources mentioned on the show:

Episode 34: How a Beta Program Can Help You Crush Your Next Launch – Part 1

Episode 35: How a Beta Program Can Help You Crush Your Next Launch – Part 2

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram