If you would like to learn non-traditional ways to get in front of people in a way that’s based on your unique gifts, strengths and business goals, you are going to love this episode.

Our guest, Lisa Simone Richards, is a publicity expert who is sharing 3 specific strategies to get in front of your ideal clients in ways you may not have considered.

You’re going to discover the ins and outs of:

• How to contribute guest content, so you can be found on Google, beyond your own website
• Providing trainings in masterminds to showcase your expertise
• Being Featured on Popular Websites to elevate your status, provide social proof and get in front of a new, large audience

Lisa has so much great insight and we loved learning about her three amazing strategies for getting seen by your ideal clients that most health coaches aren’t doing already.

Links/Resources mentioned on the show:

Lisa’s free 5-part workshop: Create Buzz to Get Booked

Lisa’s Quiz: Uncover the Best Way to Get the Word Out About Your Coaching

Episode 15 with Lisa: How to Get Free Media Publicity to Pump Up Publicity and Profits

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Your ideal clients probably don’t really want an online course, coaching program or membership - BUT they DO want a solution to a problem they have. Once you know how to position your offers to appeal to your ideal clients’ wants and desired, you’ll have more people enrolling in your programs.

Crafting irresistible offers is about creating awareness and demand for your offer, and believe it or not, your mindset around money plays a big role in the success of your offers too. 

On this episode of The Wellness Business Podcast, our guest, James Wedmore, shares the 3 ingredients (the 3 P’s) to an irresistible offer, and how you can use them to fill your coaching programs.

You’ll learn about:

• Promise - The problem you solve for people and the result you make possible (the transformation).   
• Process - This is the way in which this problem gets solved (your course or coaching). 
• Price - Your price plays a vital role your marketing, and price is relative.  This is where a lot of people get stuck and that's not exclusive to the wellness space.

James also talks about common money mindset blocks and how it plays a role in our offers and our success.

You are going to be blown away by some of what James shares and you’ll see how it will make a dramatic impact on your sales when you incorporate these principles and strategies.

Links/Resources mentioned on the show:

James’ Podcast: The Mind Your Business Podcast

James’ Instagram

Book recommendation: Predictably Irrational by Dan Ariely

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

When you are first starting your wellness business it’s hard to know what tools to invest in, which free options are good enough, and where you should spend your limited resources.

In this episode Kathleen and Karen share what tools they can’t live without to make their business run smoothly and offer recommendations for what they would do differently if they were starting over.

You’ll discover:

• The main tools and online software that K&K can't live without to run their businesses
• Their top recommendations for new wellness business owners who are just getting started
• Simple advice for hiring your first virtual assistant, (when, why, and how)

Figuring out which online tools you should learn and invest in for your business isn’t always easy, so if you’ve wondered about which tools we love then this is the episode for you!

Links/Resources mentioned on the show:

Episode 29 - The Secrets to Outsourcing Even If You’re on a Tight Budget

Freebie: Outsourcing 101

Zoom

MailerLite

Canva

Trello

Dropbox

Amazon S3

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

One of the easiest, and free, ways of warming up your followers and getting them excited to invest in your program even before you open the cart is to take them behind the scenes and on the journey with you of prepping your program, creating content and even what type of promotional strategies you’ll be using during your launch.

In this episode Karen and Kathleen will walk you through this simple marketing strategy sharing just how easy it is for you to implement in your next promotion.

In this episode you’ll discover:

• How to create a prelaunch runway before you open cart to get more people interested in enrolling in your program
• A free strategy that you can implement on social media to help your followers become invested in the program you'll be launching
• The differences between launching in the past vs now, and why promoting now is so much easier
• Behind the scenes options for one-on-one coaching, group programs, and free challenges

If you’ve been looking for simple and free ways to get more people to enroll in your programs, you’ll want to tune in to this episode!

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Live video is one of the best ways to connect with your ideal client, but we know it can feel uncomfortable or downright scary when you’re starting out.

If you aren’t doing live video yet, there’s a good chance it’s because the thought of it makes you really nervous, and if that’s the case it just means you are totally normal. 

The good news is that you CAN overcome your fear, and in this episode,  we’re going to share our top 6 tips with you that are going to be a huge help to get you started.

You’ll discover:

• Our inside secrets to building your confidence quickly with baby steps
• What to put your focus on before you go live to feel more relaxed
• The easiest way to get practice, so you feel more comfortable going live
• What NOT to do on your livestream videos if you want people to feel connected to you

If live video is something you haven’t done yet because you’re nervous, you’ll want to tune in to find out how you can conquer your fear of live video.

Links/Resources mentioned on the show:

Free online teleprompter – CuePrompter.com

Episode 75 – How to Structure Your Facebook Livestreams for Maximum Engagement

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

How can you keep your Facebook group members engaged and actively involved in your community? We know groups can fizzle out sometimes, and today’s episode is going to help you bring your group back to life.

Facebook groups are still a powerful marketing tool for your wellness business. When you think of your group as being at the top of your funnel or at the start of the customer journey, it’s can be an incredibly effective way to grow your business.  It’s a great place for people to get to know you, and the more people get to know you, the more likely they are to invest in your offers.

In this episode, we’re sharing 5 ways to boost engagement in your Facebook group, and once you put these strategies into place, you will see an increase of interaction and conversations.

You’ll discover:

• What you must know before you start your group (or what to change right away)
• The top reason why groups fizzle out
• The most important thing to pin to the top of your group
• The best way to breathe new life into your group AND continue to grow it
• Examples of questions to ask before you approve new members

If you have been wondering how you can boost the engagement in your Facebook group, this episode is for you!

Plus, be sure to check out Kathleen’s free checklist, 10 Ways to Boost Engagement in Your Facebook Group.

Links/Resources mentioned on the show:

Get Kathleen’s DFY Menu Planning Challenge for 25% off through 9/17/2020. Use code: MENU2020 when you check out.

Freebie: 10 Ways to Boost Engagement in Your Facebook Group

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Have you wondered what might be holding you back from reaching your business goals?

You may think the fact that you don’t have a website yet or you haven’t figured out what software to use for your online program is holding you back from attracting your ideal clients, but the truth is that you can build a profitable wellness business without those things… as long as you’re focusing on the right things, making decisions and taking bold action consistently.

In this episode, we’re bringing back one of our popular episodes about having a clear and intentional strategy for attracting clients, so that you can start feeling confident about your decisions and action-taking.

You’ll discover:

• What is truly holding you back from consistently attracting new ideal clients and enrolling them in your programs
• Our step-by-step process for making the best decisions in our business and figuring out what to focus on
• Where to focus your time and energy so that you’re growing your list, getting in front of your ideal clients and building both trust and rapport with your audience.

If you want to learn how to focus on the right things in your business, make the best decisions and take action on the things that will move your business forward, tune in now!

If you want a simple 5-step formula for consistently turning followers into paying clients to build a profitable wellness business, download our free roadmap, “From Follower to Paying Client: A Health Coach’s Roadmap to Profitability.”

Links/Resources mentioned on the show:

Freebie: “From Follower to Paying Client: A Health Coach’s Roadmap to Profitability”

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

In this Best Of episode, Kathleen puts Karen in the hot seat to discuss techniques and tips on how to find good referral partners to help grow your wellness business. Karen breaks it down step by step how she managed to get a 50-60% success rate in getting face to face meetings with potential referrals!

Having respected health and wellness professionals singing your praises and referring their clients to you is a proven way to grow and expand your practice.

Referral partners offer many benefits to your business, including:

• Respected professionals in your area recommending you to their clients and colleagues.
• Your business will grow faster when several people are referring clients to you.
• You get to build relationships with other community leaders and professionals
• You'll be able to use your referral partners as a testimonial for your business.

Listen in as Karen gives you the exact step-by-step process she used to get multiple referral partners in her health coaching business. You’ll also learn what mistakes to avoid, and how to put a follow-up system in place that works!

Plus, grab Karen’s Referral Partner Letter Template and start making referral contacts for your wellness business today!

Links/Resources mentioned on the show:

Freebie: Karen’s Referral Partner Letter Template

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

If you do one-on-one coaching, we know one of the most effective ways to get clients is by doing discovery calls - the more you do, the more clients you’ll have. Even during the pandemic, you have options for 1-on-1 coaching thanks to Zoom or skype. 

We’re bringing back an episode we did a while back about 11 ways to book discovery calls. This is such an important topic, so we wanted to bring it back again.

In this episode you’ll learn…

• How to get over your fear of feeling salesy and uncomfortable
• Recommendations for different services to use for your calls
• 11 specific and proven ways to invite people to your discovery calls
• How to reach out to your current email subscribers and offer a discovery call as a way to move their customer journey forward.
• Using your Facebook group to invite "warmed leads" to a discovery call.
• And more!

We know you’re going to get a lot of out of this episode, and we’re also sharing the list of 11 Ways to Book Discovery Calls with you, so you don’t even have to take notes!

Links/Resources mentioned on the show:

Freebie: 11 Ways to Book Discovery Calls

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

Having some sort of online component in your wellness business right now is truly a necessity for consistent revenue and a successful coaching business. Turning your knowledge into a profitable digital course is a great way bring your business online!

To explore this topic further we’re joined today by our digital course mentor, Amy Porterfield. Amy is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. She’s also our go-to person for all things course creation.

In this episode you’ll learn…

• Why you are already are an expert in your industry and have enough knowledge to create your own digital course right now
• How to determine the perfect amount of digital course content so you don't overwhelm your clients
• The best strategies to overcome your fear of technology and sales that have previously sabotaged your success
• A simple approach to get to the finish line with your course, rather than starting multiple courses but never completing them
• Three digital course types that make program creation simple, (never wonder if you are including too much or too little information ever again)

If you’ve had questions about creating your own digital course, this is the episode for you. Amy is such a wealth of knowledge and you won’t want to miss what she has to say!

Plus, be sure to check out Amy’s quiz, “What’s Your Personal Path to Creating a Profitable Digital Course.” Once you are clear on the type of course you should create you’ll find that things start to fall into place more quickly and the process no longer feels overwhelming or scary.

Links/Resources mentioned on the show:

Take the quiz: What’s Your Personal Path to Creating a Profitable Digital Course

Amy’s website

Amy’s podcast, Online Marketing Made Easy

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram