Are you taking a tactical marketing approach to your business? Or a strategic approach? Because there’s a big difference. What I see most often is that new coaches take a tactical approach — and it’s leading them directly to burnout.

The inspiration for this episode is this quote by Sun Tzu: “Strategy without tactics is the slowest route to victory. But tactics without strategy is the noise before defeat.” 

So how do you recognize when you’ve been taking a tactical approach? Well, you feel like you’ve been “trying all the things” and nothing seems to really be working the way you thought it was supposed to work.

In this episode, I break down the difference between strategy and tactics, and show you how to shift into a much more strategic approach.

Complete show notes: drkimfoster.com/059

If you’ve ever felt yourself spinning in anxiety, overwhelm, and indecision — seemingly out of nowhere — then this episode is for you.

In this episode I talk about how to view your mind as a company — you are the CEO, and all your beliefs and stories and thoughts are your employees. Which employees belong in your company? Which ones are going to help you get where you want to go, and which ones need to be shown the door?

When you’re making big changes in your life, thoughts will crop up to tell you why this isn’t going to work. But allowing these limiting beliefs to influence your decisions will not serve you. It’s time for a restructure.

Here are some of the things I discuss in this episode:

• The chaos your mind will experience if you leave it unmanaged
• How to filter out all the negative information out there that doesn’t serve you.
• How to realign yourself with your vision and your mission when your unmanaged thoughts get carried away
• ...and lots more!

Complete show notes: drkimfoster.com/058

In today’s episode you’re going to get to listen in to my chat with a very special guest, Dr. Michael Goldberg, who is a dentist and entrepreneur based in New York City.

Michael has always been ahead of the curve and on the forefront of dentistry’s innovation and integration into whole-health-focused practice. Most recently, he has turned his expertise towards Dental Sleep Medicine and TMJ or temporo mandibular joint disorders, and he is now also the author of several books and publications and continues to educate the public as well as dentists nationally and internationally through speaking and events and all kinds of interesting ventures.

In our chat today, Michael and I get into some very interesting topics! Here are some of the things we discuss:

• Michael’s journey from dentistry to whole body preventive care and entrepreneurship
• a fascinating explanation of why dentistry has historically done a better job of promoting prevention than conventional medicine has
• We discuss what we both see to be some of the major limitations and shortcomings of our current healthcare systems. 
• Michael shares with me what changes he would love to see in how we all approach wellness, and also about all the incredible opportunities that he sees coming out of this disastrous past year with the pandemic. 
• We also talk about the untapped opportunities for collaboration between the medical, dental, and wellness worlds, and some of the ways we can begin to work together to elevate everything, and work toward a better way forward in health and wellness. 

...and a lot more.

Complete show notes: drkimfoster.com/057

If the thought of blogging leaves you cold, you’re not alone. In fact, if you ask some coaches what their most dreaded task is, blogging and writing are right up there.

So if writing isn’t your strong suit, do you just miss out on all the juicy benefits that come with content creation?

In this episode, I give you 3 specific ways you can create original, shareable content even if you don’t love to write!

Here are some of the things I cover in this episode:

• How to leverage the power of crowdsourcing to help you create content
• The best media to focus your energies on
• A super simple hack for quickly generating content with ease

...and a lot more.

Complete show notes: drkimfoster.com/056

Resources & Links:

• Wellness Coach Academy (my 6-month training & certification program for Wellness Coaches)
• The 4-Part Formula For Replacing Your 9-5 Income With A Coaching Business You Love (my free online training)
• Business Academy for Coaches (my 4-month flagship group program)
• Health Coach Squad (my free Facebook Group)
• 3 Ways To Get New Clients (my free PDF guide): drkimfoster.com/getnewclients

One of the biggest mistakes I see new health & wellness coaches make (which stops them from getting clients) is trying to sell "coaching".

I know it sounds crazy. But let me assure you: successful coaches aren’t selling coaching.

In this episode, I explain what I mean by this, and I also explain what successful coaches are selling instead.

If you can make this paradigm shift in your own mind and in your marketing, you will consistently get more clients and have much more success.

Here are some of the things I talk about:

• Why people aren’t actually interested in "coaching"
• What they really want instead
• How to position yourself in the marketplace so people want to work with you
• What truly motivates people to invest in a service
• The "so what" factor
• How to discover exactly what your ideal client wants

...and a whole lot more.

Complete show notes: drkimfoster.com/055

Resources & Links:

• Wellness Coach Academy (my 6-month training & certification program for Wellness Coaches)
• The 4-Part Formula For Replacing Your 9-5 Income With A Coaching Business You Love (my free online training)
• Business Academy for Coaches (my 4-month flagship group program)
• Health Coach Squad (my free Facebook Group)
• 3 Ways To Get New Clients (my free PDF guide): drkimfoster.com/getnewclients

Webinars are incredibly useful when it comes to marketing your coaching business… but many coaches feel either overwhelmed or intimidated when it comes to using webinars.

In this episode I give you 6 webinar marketing secrets so you can attract more potential clients, and move them through your sales journey into becoming actual paying clients through an effective and powerful webinar.

Putting together an effective webinar is not always easy. There are certain tricks and strategies you need to know in order to make webinars successful for you. And today, I’m going to share with you what works for me and for my clients. 

Here are some of the things I talk about:

• The importance of choosing the right topic for your webinar
• The biggest mistake most coaches make when presenting a webinar … and what to do instead
• How to structure your webinar so that it actually leads to paying clients
• How to get people to sign up for your webinar
• A simple trick to ensure that people stay all the way to the end of your presentation 

...and much more

Complete show notes: drkimfoster.com/054

Resources & Links:

• Wellness Coach Academy (my comprehensive training & certification program for Wellness Coaches)
• The 4-Part Formula For Replacing Your 9-5 Income With A Coaching Business You Love (my free online training)
• Business Academy for Coaches (my 4-month flagship group program)
• Health Coach Squad (my free Facebook Group)
• 3 Ways To Get New Clients (my free PDF guide): drkimfoster.com/getnewclients

You probably know you need to use more video to market your coaching business. But maybe you feel uncomfortable on camera, have a lot of self-doubt, or just hate seeing yourself on video! In this episode, I bring on a wonderful guest, Jayne Williams, a health & wellness coach who has built an incredibly successful business for herself, and one of her superpowers is video. Not only do we talk about how she grew her business to such a successful point, Jayne also gives us a ton of practical tips and mindset hacks to help build your confidence when it comes to video.

Here are some of the things we talk about:

• Jayne’s personal journey to health, and the crucial role gut health played
• Exactly how she built her wellness coaching business to the success it is today
• The importance of niching down
• The power of collaboration and building relationships, including referral relationships
• Why authenticity is the key to everything
• The one thing she did that helped set her apart and ensure her success
• How to embrace visibility with confidence
• The importance of video for marketing your business
• The 3 reasons why people will watch you on video
• Why you need to just start with video (before you feel ready)
• Several hacks and tips for starting with video and growing your camera confidence
• How to stop overthinking (plus get over yourself!) and show up for your community
• Practical nuts & bolts tips for appearing on video
• A quick hack for dealing with the “I don’t know what to talk about” barrier when it comes to making video

Complete show notes are here: https://drkimfoster.com/053

Here’s where you can find Jayne:

• Jayne’s Website
• Facebook
• Instagram
• Pinterest 
• YouTube
• Waitlist for Jayne’s business mentorship program

More Resources & Links:

• Wellness Coach Academy (enrollment closes soon!)
• The 4-Part Formula For Replacing Your 9-5 Income With A Coaching Business You Love (my free online training)
• Business Academy for Coaches (my 4-month flagship group program)
• Health Coach Squad (my free Facebook Group)
• 3 Ways To Get New Clients (my free PDF guide): drkimfoster.com/getnewclients

Your most scarce resource is not money — it's time. There are only so many hours in the day and the week. You can't store it, and you can't borrow more for later.

Especially when you're trying to build a business on the side of your full-time job, it's so important to use your time strategically ... so you can achieve your goals (without burning yourself out).

In today's episode I've got 8 strategies to help you manage your time well, so you can build your business and enjoy your life. These are time management techniques that are tailor-made for busy people! If you're ready to discover techniques that help simplify how you work, ensuring that you get tasks done more efficiently and giving you more time for whatever you choose, then this episode is for you.

Here are some of the things I cover in this episode:

• The biggest mistake "busy" people make, and how to resist it
• Exactly how to organize and prioritize your task lists
• How to organize your work around your energy levels
• How the need for perfection is slowing you down
• Specific strategies for eliminating distractions
• How to leverage the power of automation and outsourcing to use your time effectively

...and much more!

Everyone gets 168 hours every week, but we don't all use it the same way. It's what you do with your hours and how you manage it that makes all the difference.

Complete show notes are here: https://drkimfoster.com/052

• Resources & Links:
• Wellness Coach Academy (my comprehensive training & certification program for Wellness Coaches)
• The 4-Part Formula For Replacing Your 9-5 Income With A Coaching Business You Love (my free online training)
• Business Academy for Coaches (my 4-month flagship group program)
• Health Coach Squad (my free Facebook Group)
• 3 Ways To Get New Clients (my free PDF guide): drkimfoster.com/getnewclients

Books mentioned (that I recommend):

• 168 Hours by Laura Vanderkam
• Deep Work by Cal Newport

The wellness coach & entrepreneur who knows how to leverage both paid and organic traffic strategies has the ultimate approach to her marketing, and the best chance to grow her business.

In this episode, I focus on organic (free!) marketing approaches, and I’ve got a number of very strategic, tactical tips to give you. I talk about 5 specific strategies for driving traffic to your coaching business, without paying for ad spend.

This is the stuff that’s going to give a major boost to your business so you can really start the year off right, at a running start, and breathe life into your business so you can get more clients and bring you closer to your goals for 2021, right from the get-go.

Organic traffic, also known as free traffic, can help strengthen your current marketing strategy. And the best part is that it’s FREE! 

In this week’s episode, I share with you several of my go-to organic traffic strategies. Here are some of the things I cover:

• How to optimize organic search and drive traffic straight to your content
• A super powerful strategy for getting in front of thousands of your ideal clients very quickly
• How to leverage the power of relationships and collaborations
• The best way to pivot your networking strategies in the pandemic era of 2021

...and lots more!

Complete show notes are here: https://drkimfoster.com/051

Resources & Links:

• My super quick survey (thank you in advance!)
• Wellness Coach Academy 
• The 4-Part Formula For Replacing Your 9-5 Income With A Coaching Business You Love (my free online training)
• Business Academy for Coaches (my 4-month flagship group program)
• Health Coach Squad (my free Facebook Group)
• 3 Ways To Get New Clients (my free PDF guide): drkimfoster.com/getnewclients

The new year is the perfect time to level up. No matter what stage you’re at with building your coaching business, you always want to improve, grow, refine, and upgrade. Not only is it good for business, it’s also very satisfying.

I’m always encouraging my clients to aim to be best-in-class, and in today’s episode I’ve got 5 specific strategies for how to up-level in 2021. These are tangible ways you can improve the things you’re doing in your business, and continue to work toward excellence (with ease!).

Here are some of the things I cover:

• How to begin moving into a group coaching model
• Why you need to make your client’s results a top priority
• How to begin building a resource library
• How to uplevel your marketing by simplifying it — not by introducing more complexity.

Complete show notes: https://drkimfoster.com/050

Resources & Links:

• My super quick survey (thank you in advance!)
• Wellness Coach Academy (program page & details)
• The 4-Part Formula For Replacing Your 9-5 Income With A Coaching Business You Love (my free online training)
• Business Academy for Coaches (my 4-month flagship group program)
• Health Coach Squad (my free Facebook Group)
• 3 Ways To Get New Clients (my free PDF guide): drkimfoster.com/getnewclients