The Will Clarke Podcast

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Podcast Overview: In this conversation, Mark Newton shares his extensive experience in the music industry, discussing his journey from founding festivals like Hideout, Field Day and Snowbombing to transitioning into tech with Oya. He reflects on the impact of COVID-19 on the music scene, the importance of relationships in the industry, and the challenges he faced as the former owner of the iconic venue, Printworks. Mark emphasizes the need for unique experiences in festivals and the role of a director in managing creative processes and teams. In this conversation, Mark and Will discuss the evolution of marketing in the music industry, particularly in the context of festivals and events. They explore how social media has transformed marketing strategies, the challenges new artists face in getting booked, and the impact of gentrification on club culture. They also touch on the importance of data ownership and the need for cultural preservation in the face of changing urban landscapes. The discussion highlights both the challenges and opportunities present in the current music scene, emphasizing the importance of passion and community engagement.

Who is Mark Newton: Mark Newton has extensive experience in the music industry, from founding festivals like Hideout, Field Day and Snowbombing to transitioning into tech with Oya.

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Podcast Overview: In this conversation, Will Clarke and Deron discuss the evolution of the Dirty Bird label, the transition from independent to major label dynamics, and the importance of community in the music industry. Deron shares insights into his career, the acquisition of Dirty Bird, and the unique approach to artist development that sets the label apart. They explore the current state of dance music, the challenges of revenue generation, and the lasting impact of community on the genre. In this conversation, Will Clarke and Deron discuss the current state of dance music in the US, the challenges faced by record labels in the streaming era, and the importance of building a brand beyond just music. They explore the changing landscape of music consumption, managing artist expectations, and the significance of culture and community in the music industry. The dialogue emphasizes the need for artists to empower themselves and their audiences in a digital age where traditional methods of music promotion are evolving. In this conversation, Will Clarke and Deron discuss the complexities of managing dual brand identities in the music industry, particularly for artists and record labels. They delve into the A&R process, the journey from signing a record to its release, and the ongoing promotional strategies that extend beyond the initial launch. The duo also critiques the industry's standard practice of releasing music on Fridays, advocating for a more flexible approach to release days. They explore the impact of streaming algorithms on artist visibility and the challenges of maintaining authenticity in a popularity-driven landscape.

Who is Deron Delgado: With over 20 years of experience in the Digital Music & Media environment in an entrepreneurial role, Deron Delgado has amassed an all-encompassing knowledge of music label management, digital distribution, licensing, artist development, event production, publishing, and music marketing strategies.

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Podcast Overview: In this engaging conversation, Will Clarke and Lawrence Hart explore the evolution of podcasting in the music industry, the shift from artist mystery to transparency, and the personal definitions of success. They delve into the creative process of making music, the importance of narrative in albums, and the challenges of navigating industry expectations while maintaining personal expression. The discussion highlights the significance of candid conversations in understanding the artist's journey and the impact of sharing experiences in the music community. In this conversation, Will Clarke and Lawrence Hart delve into the creative process of music production, emphasizing the importance of playfulness and joy in creating music. They discuss the pressures artists face regarding expectations and outcomes, and how rediscovering the fun in music can lead to more authentic and successful tracks. The dialogue also touches on the evolution of sound, the significance of maintaining relationships with management, and the journey of music production from concept to creation. In this conversation, Lawrence Hart shares his journey in the music industry, discussing the importance of realistic management, the art of mixing, and the creative challenges faced during the remixing process. He emphasizes the balance between hardware and software in music production and offers valuable advice for aspiring artists.

Who is Lawrence Hart: Lawrence Hart is a live artist, DJ and producer from South London, renowned for his boundary-pushing productions.

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Podcast Overview: In this conversation, Will Clarke and Dan discuss their experiences touring in the US, the challenges of travel, and the importance of consistency in building a music career. They delve into the creative process of making music on the road, the significance of crafting a signature sound, and the technical aspects of mixing and mastering. The discussion also touches on the evolution of an artist's journey and the balance between financial needs and artistic integrity. In this conversation, Dan and Will Clarke explore the evolution of success in the music industry, discussing the thrill of headlining shows, the balance between family life and a demanding career, and the complexities of navigating the music industry. They emphasize the importance of having a solid management team and the creative freedom that comes with being signed to the right label. Dan shares personal insights on how his family life has grounded him and shaped his approach to his career, while also offering advice for aspiring artists on the importance of hard work and maintaining focus.

Who Is DOD: Merging the lines between club-ready sounds, British-born DJ and producer D.O.D continues to set sonic trends within the landscape of electronic music.

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Podcast Overview: In this conversation, Will Clarke and Don Diablo explore the complexities of creativity, mental health, and the music industry. They discuss the balance between artistry and commercial success, the evolution of music, and the impact of technology on music creation. Don shares his journey of self-discovery through music, the challenges of genre identity, and the importance of legacy. The conversation highlights the need for artists to innovate while navigating fan expectations and the changing landscape of the music industry. In this conversation, Don Diablo shares his journey as a music producer, discussing the struggles he faced in the industry, the importance of collaboration, and the joy of working with a creative team. He reflects on the challenges of maintaining authenticity while navigating success and public perception, emphasizing the need for passion over profit.

Who Is Don Diablo: Don Diablo, is a pioneering Dutch artist and musician, celebrated for his visionary approach across various disciplines, including music, art, fashion, and technology. He has collaborated with esteemed institutions and brands, including Disney, Sotheby’s, Netflix, StarWars, The United Nations, and Pace Gallery.

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Podcast Overview: In this engaging conversation, Crystal Waters reflects on her remarkable journey in the music industry, sharing insights about her iconic hit 'Gypsy Woman', the pressures of following up a major success, and the evolution of house music over the decades. She discusses her family legacy in music, the importance of creativity and joy in songwriting, and the impact of streaming on artists today. Crystal's story is one of resilience, passion, and a deep connection to her roots in music. In this engaging conversation, Crystal Waters discusses the evolving landscape of the music industry, particularly the challenges and opportunities presented by streaming and social media. She reflects on her journey of releasing a new album after decades, the significance of live performances, and her nostalgic memories of the early days of house music. Waters also shares insights into her creative process and collaborations with other artists, emphasizing the importance of community and support within the dance music culture.

Who Is Crystal Waters: Crystal Waters is an American house and dance music singer and songwriter, best known for her 1990s dance hits "Gypsy Woman", "100% Pure Love", and 2007's "Destination Calabria" with Alex Gaudino. All three of her studio albums produced a Top 40 hit on the Billboard Hot 100.

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Podcast Overview: In this engaging conversation, Nora En Pure and Will Clarke discuss the intricacies of life as touring DJs, the challenges of balancing work and personal life, and the impact of social media on their careers. They reflect on their upbringing, the influence of nature, and the stress of modern connectivity. Nora shares insights into her unique approach to music and the importance of building a personal brand, while also addressing the challenges of performing in diverse festival lineups. The conversation culminates in a discussion about the evolution of communication and the significance of starting her own record label. In this engaging conversation, Nora En Pure discusses her journey in the music industry, from her early days with Enormous Tunes to her breakthrough record 'Come With Me'. She shares insights into the challenges of live performances, the evolution of audience dynamics, and the struggle for originality in a commercialized music landscape. Nora reflects on her perfectionism, the importance of a reliable team, and the balance between personal and professional life, emphasizing the value of time and relationships.

Who Is Nora En Pure: Nora En Pure is the Deep House & Indie Dance music sensation that is rippling through the sonic sphere with her beautiful blend of electronic beats. A core member of the Helvetic Nerds group, Nora leads listeners out of the darker realms of Deep House with intricate instrumentals and enlightening melodies. Every track she gets her hands on turns to gold and every performance she gives leaves the audience in awe.  

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Podcast Overview: In this engaging conversation, Will Clarke, Mark, and Tom explore the vibrant music scene in Ibiza, discussing the stark contrasts between summer and winter, their personal journeys in the music industry, and the evolution of dance music. They delve into the importance of collaboration, the changing landscape of DJing, and the impact of social media on music production. The discussion highlights the need for artists to adapt to new trends while maintaining their creative integrity, culminating in the introduction of Starplayer, a creative community initiative aimed at fostering collaboration among artists. In this conversation, Mark and Will discuss the intricacies of music production, focusing on the logistics of organizing sessions, the importance of creating inspirational studio environments, and the evolving business models in the music industry. They emphasize the need for direct collaboration between artists, moving away from traditional pitching methods, and fostering creative freedom. The duo also highlights the innovative approach to writing camps, aiming to change perceptions and create a more relaxed and productive atmosphere for artists. They conclude by encouraging new artists and producers to reach out and engage with their community.

Who Is Tom Staar: Acclaimed international DJ and IDMA-winning English producer, Tom Staar, stands as one of dance music’s household most respected names in the ever-transforming realm of dance music industry. With a plethora of Beatport Top 10 hits to his name, including collaborations with industry titans like David Guetta and Armin van Buuren, Staar's innovative grooves, imaginative beats, and infectious melodies have consistently sculpted the electronic music landscape.

Who is Mark Maitland: Mark Maitland is one of the hottest producers and mixers in the industry right now. With a myriad of releases spanning most genres from House to Pop, Trance to Drum'N'Bass. Amassing over 8 Billion Streams across all platforms and catapulting him to rapid acclaim.

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Podcast Overview: In this engaging conversation, Will Clarke and Nic delve into the evolution of the music industry, sharing personal anecdotes from their careers as DJs and producers. They discuss the challenges and lessons learned in navigating the industry, the importance of community and collaboration, and the nostalgia of their early experiences in Ibiza. The conversation also touches on the current state of DJing and the future of music, emphasizing the need for authenticity and talent in a rapidly changing landscape. In this conversation, Nic and Will discuss the importance of enthusiasm and communication in management and collaborations within the music industry. They reflect on their personal journeys, the evolution of dance music, and the balance between personal life and career. The discussion highlights the significance of staying true to one's sound amidst industry changes, the joy of early DJ experiences, and the importance of setting goals while finding contentment in one's career. In this conversation, Nic and Will discuss the evolution of DJing, the challenges of running a record label, and the resurgence of vinyl culture. They reflect on the impact of technology on music consumption and the importance of community in the music industry. Nic shares insights about his label, Saved Records, its legacy, and the significance of staying humble in the industry.

Who Is Nic Fanciulli: Nic Fanciulli is a DJ, producer and label owner who has remained one of the UK’s finest exports in electronic music throughout the last decade. One of the last DJs to break through to international acclaim on the strength of his DJ’ing alone, Nic has since gone on to establish his own imprint, Saved Records, a label that remains proudly at the forefront of electronic music today. An important purveyor of international, underground house and techno, Saved has become a global brand, renowned for cutting-edge releases and standout events around the globe. In early 2014 Saved celebrated their 100th release. No easy achievement in the modern climate, which was marked by a special release and tour, delivering a mixture of the biggest names in dance music alongside a selection of the hottest emerging talent around – highlighting the ethos that the label has always stayed true to throughout the years.

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Podcast Overview: In this engaging conversation, Will Clarke and Yotto discuss various aspects of the music industry, including the current state of club culture, the challenges of touring in a saturated market, and the

evolving nature of music releases. They explore how the pandemic has impacted the industry, the importance of building a loyal fan base, and the significance of marketing in the digital age. The discussion also touches on personal experiences and insights into what defines success for artists today. In this conversation, Will Clarke and Yotto delve into the complexities of the music industry, discussing the balance between authenticity and professionalism in video content, the mental challenges posed by social media comparisons, and the realities of touring. They explore the transition from DJing to live performances, the financial implications of touring, and the competitive landscape of the music scene post-COVID. The duo also reflects on the role of luck in achieving success, the impact of social media on music discovery, and the challenges of finding unique music in a saturated market. Additionally, they share insights on starting and running a record label, the success of Anjuna, and the evolution of record labels in the digital age.

Who Is Yotto: Yotto likes walks in the park, nights by the fire, and deadpan stares across dinner tables. He also likes to produce electronic music. He’s had 5 ‘Essential New Tune’ nods from Pete Tong, and 2 ‘Hottest Record In the World’ selections on Annie Mac’s BBC Radio 1 show. DJ support has proved devastatingly eclectic, ranging from Sasha, Laurent Garnier, Jamie Jones, Kölsch, Patrice Baumel and Adriatique. His multifarious remix list includes Gorillaz, Röyksopp and Coldplay. He also boasts a vibrant vocabulary.

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