The Journey

The Will to Survive with Clarence Bethea, Founder and CEO of Upsie


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Clarence Bethea (Twitter, LinkedIn) is the founder of Upsie — a company that sells extended warranties for consumer electronics. But Clarence isn’t a typical startup founder. He didn’t go to an ivy league university. He doesn’t live in Silicon Valley. And entrepreneurship wasn’t even on his radar as a kid. He had a rough childhood. And most of the time, his biggest concern was finding food, and surviving until the next day.

“If you had asked me when I was ten years old, what do you want to be when you grow up, my answer was always the same, and that was “alive”. I still remember my mom saying to me, you're going to be dead or in prison by the time you're 18. And, so for me, I had this running joke for a long time, I just want to make it to be an old man. I feel like that would be a success for me. And, even today I fight towards that.”

Learn more about The Journey at mission.org/thejourney.

The Journey is sponsored by our friends at Salesforce Essentials. We use Salesforce Essentials every day and it’s part of our own business journey. Essentials combines sales and service tools in a single app to help small businesses win customers and keep them happy. See how Salesforce Essentials can help you be your best business at salesforce.com/thejourney

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