The Winners Paradigm

Jason Cercone is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. He is also The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits.

Jason and I talk about how to niche down, find ways to take your brand to the next level, and so much more!

Jason breaks down why numbers are deceiving and how impact can be far greater if you focus on your content. We also talked about how dialing in on your craft is a significant step that your brand needs.

You’ll Learn:

“I encourage any new podcast, or actually, it's more of a challenge. It's not encouraging. I challenge you to not look at your metrics for six months at least, at a minimum. And when I tell people this, they're like, oh my God, why is it because they don't matter? That's not what you're building this for. If you're building it strictly for download numbers, that's going to catch up to you because it's painful in the beginning to look at those numbers, and it can completely derail any effort that you have. I only say this is a flawed metric because a download does not necessarily mean that the true impact of your show was felt by someone listening. Because if you're subscribed to my podcast, anytime I put new content out, it's going to automatically filter to your device and you're going to get a notification saying, that evolution of brand. My podcast has a new episode and this is the title, blah, blah, blah. That doesn't mean you listen to it, but on my end, I get credit for a download, but I don't care about that. I care about you listening to this content so you feel the value of the conversation” - Jason Cercone

Connect With Jason

https://jasoncercone.com/enhanceyourauthority/

www.thewinnersparadigm.com

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Lesley Logan, a certified Pilates teacher, breathwork, habits and mindset coach, is the founder of OnlinePilatesClasses.com, the first free online catalogue of Pilates exercise tutorials, where you can also find weekly Pilates classes and workshops. Teaching Pilates since 2008, she has run multiple studios, has trained hundreds of people to become teachers themselves and has taught thousands of students. When not teaching from her studio in Las Vegas, Lesley she’s hosting her podcast Be It Till You See it or traveling the world leading Pilates retreats.

Lesley and I jam on the power of Pilates, mindset, homelessness, finding your way, toxicity, and making it in life. I enjoyed talking on a deeper level with Lesley about how we could become something great even if we feel that all we do is grind and fail.

Lesley became the best in her field by immersing herself in her craft and falling in love with the journey.

You’ll Learn:

“Most people who believe they're the strongest, they injure themselves the most because they're not flexible. And so then they go do things where they actually just only work on stretching and then that creates some injury. So what I love about Pilates is it's actually there for you.

Pre-injury to prevent or post-injury to help you get back to yourself and then continue on really doesn't meet you where you are. But it is an equal balance of strength and stretch” - Lesley Logan

Connect With Lesley

https://lesleylogan.co/

https://www.instagram.com/lesley.logan/

www.thewinnersparadigm.com

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Dan became a voracious reader and student of Positive Psychology, Human Needs Psychology, and Neuro-linguistic programming which introduced him to Tony Robbins and his methods for creating meaningful change. He is trained in Tony's Strategic Interventionist Life Coaching curriculum that he developed in partnership with Cloe Madanes, a leader in Human Needs Psychology.  Dan started my practice in 2019 focused on helping others clarify their highest intent, refocus and realign their passion and rediscover their joy.  

Dan and I jump into discussing how to be more present in life and with family.

Dan breaks down the fundamentals of how to be successful in business by mastering your relationships while taking care of people

You’ll Learn:

“ If they're like, oh, I've been doing this, but I will tell you. Nine out of the 10 clients I have, they're not doing anything. So it's one of those to where it's like even more, we're going for the clothes later on. I'm like, man, you said you wanna get on this and elevate your brand and put yourself out there, but you're not doing anything right now.

Right? Well, that's not my focus. And I'm like, so you just said that that's not your focus, but at the beginning of the call you were talking about, oh yeah, I'm gonna dive into this and that. I'm like, Well, clearly that's your answer. But at the same time, asking that question, Hey man, what are you doing now that's working? - Dan Howington

Connect With Dan

https://www.viacharacter.org/survey/pro/5forges/account/register

www.thewinnersparadigm.com

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Marsha Vanwynsberghe is a Storytelling Business Coach, Speaker, Multi-Published Author, 2 xs Podcaster.

Marsha is in the process of becoming a Master Practitioner of NLP, and will be creating a certification to support people in using NLP techniques to Heal, Own and Write their stories and help them to find and use their voices.  In addition, she will becreating a publishing house to support people in sharing their stories, supporting authors and becoming published authors.  

Marsha and I jam on empowerment and making it happen for yourself

You’ll Learn:

“ we all see the world with our own lens, and so we can choose to live with really good intention and putting good like good work and impact out into the world, that does not mean that people are gonna love it.

That does not mean that people are gonna be cheering us on. We can be so excited and thinking like, I can't wait to do this work. And it's like, why is everyone else not seeing it? Like when I came to the point of wanting to write my own solo book, I would love to say that everybody was encouraging and that is not the case” - Marsha Vanwynsberghe

Connect With Marsha

https://www.marshavanw.com/

www.thewinnersparadigm.com

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Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

Anika Jacksonl coming on the show

To talk about marketing, PR, storytelling

And most importantly making a major impact

“ Where my passion  is really working with people who are trying to serve others and trying to make an impact through whatever their product is.  If they have a tech company, whatever their tech product, It's making a difference. It's helping kids learn about credit from an early age and finance and the things that we didn't learn growing up right?

Or it's an organization like Community Health Councils in South la,  which works on economic resiliency” - Anika Jackson

Connect With Anika

Send Audience To:

amplifywithanika.com/strategysession

On all socials at @amplifywithanika

+ this CTA link allows for a 30 minute marketing and PR strategy session with no obligation.

www.thewinnersparadigm.com

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Victoria Rader is a wife, a mom, 4x Bestselling Author and Founder of Empower-mE and Master-mE Apps, Quantum Freedom™ Technique Founder as used in Empower mE Academy, Free mE EFT™ Founder, PhD in Metaphysical Studies, John Maxwell Leadership Team Founding Partner, ThetaHealing Instructor, Master and Certificate of Science, NLP and Hypnosis Master Practitioner, DISC Certified Human Behavior Consultant

Victoria has a long list of accolades but, more importantly, helps her clients manifest what is essential in their life by looking internally to show what they currently are thinking is why they became what they are

We jam on manifesting what we want in life, overcoming trauma, starting to be grateful, talking about the struggle, why community is huge for what we display, why money is a magnifier, and steps we can take to lead us to our definition of success

You’ll Learn:

“What's wrong with me? Why did I do it would be a description of a miscarriage of life. Is to understand the difference between self-worth and the worth of the act you take, and to understand that all of us will have mis mistakes, actions that we've taken, choices we've made that are devastating and to shift from what is wrong with me?

Why am I so unworthy to this choice is not worthy of who I am. Let me remember who I am” - Victoria Rader

Connect With Victoria

Website:

MoneyQuiz.mE - a free What’s Your Money Healing Mode to find your driving prosperity emotion

ManifestMiracles.mE  - a free masterclass on the principles of manifesting a life full of miracles

Top Recommended Resources:

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Mikkel Thorup is the world’s most sought-after expat consultant. He focuses on helping high-net-worth private clients to legally mitigate tax liabilities, obtain a second residency and citizenship, and assemble a portfolio of foreign investments including international real estate, timber plantations, agricultural land and other hard-money tangible assets.

Mikkel is the Founder and CEO at Expat Money™, a private consulting firm started in 2017. He hosts the popular weekly podcast, the Expat Money Show, and wrote the definitive #1-Best Selling book Expat Secrets - How To Pay Zero Taxes, Live Overseas And Make Giant Piles Of Money.

Mikkel and I jam on getting out of mindsets that don't suit us, showing how labels don't mean a thing to us, why different cultures are similar to ours, how to move your business internationally, and how podcasting can give you the growth you need.

You’ll Learn:

“You have to suck at something before you're ever gonna get good at it. And if you worry about being good at it at the beginning, then you're never gonna get started because like, it's kind of like a chicken in the egg. You know, don't worry about being good about anything you do in business and finance, and investing in podcasting as this example, but it really does apply to anything” - Mikkel Thorup

Connect With Mikkel

Website:

www.expatmoney.com

www.expatmoneyshow.com

www.expatschool.io

www.thewinnersparadigm.com

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In This episode, I’m jamming on how we can let go of what doesn’t serve us anymore. It may mean it doesn’t resonate with us or we outgrew our old shell. We stack the wins and figure out how we can get to where we want to be.

You’ll Learn:

“I can only control what I can control from here on out.

I can be the best thing forward and think positive to yourself. Cause you already have all this negativity in the world. When you start believing that and feeding into that, and I'm telling you, cause I fucking been there. I've fucking done that.  We have to figure out what serves us and what doesn't” - Alundas Havens

www.thewinnersparadigm.com

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Shabnam was born and raised in Tehran, experiencing the Iranian Revolution of 1979 firsthand. In 2004 she immigrated to the United States

On the journey of self-growth, my focus is on Integral coaching practices that help others to see their strength and capabilities in all different areas of their lives and actualize more of their potential for a deeper connection to life. As an author, She also teaches memoir writing workshops and have been performing lectures to colleges and interviews with podcasts about her memoir, My Persian Paradox, and the power of sharing stories and healing.

Shabnam and I jam on overcoming over goals, battling through adversity, and making your dream happen.

You’ll Learn:

“We've gone through. It made us feel unsafe in our own body. Now we want to to connect to others.  I wanna know who you are. I wanna know what you like, what you dislike, what happened to you, and that brings us together.

That makes. Sense of safety and co-regulation between us to make us closer and to make us feel like more connected to life” - Shabnam Curtis

Connect With Shabnam

Website:

https://shabnamcurtis.com/2019/01/18/my-persian-paradox/

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Matthew Roda is a Husband / Father / Business Owner / Podcast Host / Peaceful Warrior. He is the owner of RODA marketing / Signer57 / Battlefield Mastermind / Battlefield Project. 

We focused on being present with family, overcoming addiction/bad habits, and showing up for yourself. And even had a guest appearance from Amara. I got to get  world class advice about how I can accomplish all my fitness goals and dominate in business. While running Daddy Daycare. Running a business and taking care of children is tough as nails sometimes. But worth it and gets easier when you got people in your corner who do the same.

This one’s for the parents who hustle at all costs and make it happen day in and day out.

You’ll Learn:

“I have to take care of myself like as well and make that a top priority. when I do all my workouts and eat healthy and all that stuff,  I will never stop doing those kinds of things for myself because  I'm leading. Myself, I'm  the example for myself, but then I'm also leading our children and  my wife and our family and,  then strangers and people and friends

It's just a big responsibility, fatherhood, but it's the same responsibility that I felt when I was just  married to Helen. It was just the two of us. It's  I've made a commitment to her and then  now I've made a commitment to four little human beings that they come first” - Matthew Roda

Connect With Matthew

Websites:

https://battlefieldmastermind.com/?fbclid=IwAR0tdmm5qZ7upNNOH5aZuGB16vN9wccbP43cggea-WtdcIqBMIx6xGjxDoA

https://www.rodamarketing.com/?fbclid=IwAR0oebwmYPo2r4xdwQSzedxdL7nyYssAEWIDGJUYXKnrxXcWQBx9NZh8ZOQ

www.Alphainfluencemedia.com

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