The Winter Olympics are here, and while they provide hours of incredible viewing for sports fans, they also offer insights into life and society. To explore the Olympics in this light, we turn to Cara Ocobock, assistant professor of anthropology. In a wide-ranging discussion, Prof. Ocobock explains what makes the Olympics so appealing, but also what needs to happen to achieve greater equality for male and female athletes. Finally, Ocobock talks about what happens to the body in extreme temperatures, citing insights from her research working with reindeer herders in northern Finland.