“Part of the reason I love Pakistan so much is because of my grandmother’s house. It’s like a museum for old things -- she keeps everything. Which is both concerning and fascinating ... but everything in her house has a purpose. She believes you can’t trash things you don’t have a use for." -- Hannah Dehradunwala

In this episode we cover:

• How her pakistani upbringing shaped the way she views waste
• The challenges faced in building a start-up with a social impact
• Art battles (who knew that  was even a thing?!)
• How she overcame her fear of stuttering

"I remember our very first sale was to this woman -- she just had no idea how exciting it was for us to be selling in-person to a random person who wasn’t family or friend. We wanted to take a picture with her. I mean, just imagine if you went to Gap or Trader Joe’s and they got so excited they wanted to take a picture of you? You’d be like, "um can you just relax please!”" recalls Grant LeBeau, co-founder of Rickaroons.

My guest in today's episode is Grant LeBeau, co-founder of Rickaroons, the delicious energy bar founded in San Diego, Ca.

In this episode we cover:

• What it’s like to co-found and run a business with your dad.
• How the love of a woman with MS inspired Rick, Grant’s dad/co-founder, to create a delicious, healthy, and gluten-free energy bar that became a favorite for many.
• The importance and challenges when it comes to scaling your business.
• Conscious consumerism vs. conspicuous consumerism.
• Why ingredients should be sustainably and ethically sourced.

The Wise Consumer discount code: WISECONSUMER20 is good for 20% off on rickaroons.com

Thought I should introduce why I decided to start this podcast in the first place and what this show is really about.  

And, rest assured, this is not a show about the doom and gloom of the world we live in today and it’s certainly not a show where we judge those who aren’t living that “perfect" sustainable lifestyle. 

The Wise Consumer podcast is a show where you get to hear directly from social entrepreneurs. People who have made the issues that often seem insurmountable to most of us - their life’s work. These are the stories of those who are doing well by doing good.

It's going to be a great first season!