The Wise Consumer

The Wise Consumer

By Madeleine WisecupHealth & FitnessNutritionEducationHow To
Download on the App Store

The Wise Consumer episodes

  • Hannah Dehradunwala, Transfernation co-founder, on creating an on-demand food app to feed the hungry.

    “Part of the reason I love Pakistan so much is because of my grandmother’s house. It’s like a museum for old things -- she keeps everything. Which is both concerning and fascinating ... but everything in her house has a purpose. She believes you can’t trash things you don’t have a use for." -- Hannah Dehradunwala

    In this episode we cover:

    • How her pakistani upbringing shaped the way she views waste
    • The challenges faced in building a start-up with a social impact
    • Art battles (who knew that  was even a thing?!)
    • How she overcame her fear of stuttering
    1 hr
  • Grant LeBeau, Rickaroons co-founder, on the importance of scaling your business, the start-up grind, and social impact

    "I remember our very first sale was to this woman -- she just had no idea how exciting it was for us to be selling in-person to a random person who wasn’t family or friend. We wanted to take a picture with her. I mean, just imagine if you went to Gap or Trader Joe’s and they got so excited they wanted to take a picture of you? You’d be like, "um can you just relax please!”" recalls Grant LeBeau, co-founder of Rickaroons.

    My guest in today's episode is Grant LeBeau, co-founder of Rickaroons, the delicious energy bar founded in San Diego, Ca.

    In this episode we cover:

    • What it’s like to co-found and run a business with your dad.
    • How the love of a woman with MS inspired Rick, Grant’s dad/co-founder, to create a delicious, healthy, and gluten-free energy bar that became a favorite for many.
    • The importance and challenges when it comes to scaling your business.
    • Conscious consumerism vs. conspicuous consumerism.
    • Why ingredients should be sustainably and ethically sourced.

    The Wise Consumer discount code: WISECONSUMER20 is good for 20% off on rickaroons.com

    47 min
  • The Wise Consumer: What's this show really about?

    Thought I should introduce why I decided to start this podcast in the first place and what this show is really about.  

    And, rest assured, this is not a show about the doom and gloom of the world we live in today and it’s certainly not a show where we judge those who aren’t living that “perfect" sustainable lifestyle. 

    The Wise Consumer podcast is a show where you get to hear directly from social entrepreneurs. People who have made the issues that often seem insurmountable to most of us - their life’s work. These are the stories of those who are doing well by doing good.

    It's going to be a great first season!

     

    4 min

About The Wise Consumer

From the publisher's feed

Is it possible to live an eco-friendly lifestyle when you're on a budget? Is it normal to have a painful period? How do I know if my skincare products are “safe”? What foods should I eat to support my hormones? How can I reduce my exposure to harmful chemicals? Welcome to The Wise Consumer podcast with Madeleine Wisecup! The show that answers all these questions and more!