The WNBA is officially a Cannes conversation now.

This episode gets into why women’s sports suddenly became one of the hottest topics at Cannes Lions and more specifically - LIONS Sport -  what brands are seeing in the space, and how the WNBA went from “niche” to impossible to ignore.

We also talk:
– what it actually feels like being inside Cannes Lions and Cannes Lions SPORT for the first time
– why women’s sports fans move differently than traditional audiences
– the gap between brands finally noticing vs actually understanding the space
– athlete branding, internet culture, and why authenticity matters more than ever
– and somehow… French fashion, The People's Princess, berets, King’s Cup, and “professionalism” all become major topics too

Learn more about LIONS Sport HERE!
https://www.canneslions.com/festival/experiences/lions-sport?utm_medium=referral&utm_source=pr_dailyw_podcast_lionssport&utm_campaign=lions%7Ccanli2026%7Cevents-lions-cl26-pr-dailyw-podcast-lionssport%7C%7C&utm_term=

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