The Women in Agencies Podcast

What makes a great client journey from onboarding to offboarding? In this episode of the Women in Agencies podcast – Sister Sessions, we speak with Amiee, Head of Communications at Manchester-based digital agency DMT. With years of agency growth behind her, Amy dives deep into the systems, processes, and lessons learned from working across every touchpoint of the client journey.

Listen in as we explore:

- Why a strong onboarding process is essential for long-term retention

- How DMT navigates difficult client offboarding with grace and honesty

- The impact of COVID-era growth and how it shaped team culture

- How agencies can offer flexible packages in challenging markets

- The comms tactics that support client trust and internal alignment

Amy also shares a dramatic (and surprisingly successful) tale of tracking stolen company laptops with the help of TikTok tote bags.

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What does it really take to grow a successful agency in a crowded, competitive market? In this episode of the Women in Agencies sister sessions podcast, agency growth and operations advisor Freya shares actionable insight from over 14 years of experience scaling agencies from the ground up.

Freya dives into common agency growing pains, from pricing mistakes and unclear positioning to sales process inefficiencies and capacity planning. Drawing from her own journey—where she led rapid agency expansion from 1 to 100+ staff—Freya now advises a range of agencies on how to scale sustainably.

Key topics include:

- Why niching and clear positioning are essential in today’s saturated market

- How to improve win rates with better pitch and sales processes

- Calculating profitable pricing based on team utilisation and margins

- Common growth plateaus and how to move beyond 10–13 staff

- Strategic services that make agencies irreplaceable

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We chatted to Sam, PPC Director at Bring Digital about all things PPC!

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What’s it really like to shift from a large publishing house into the fast-paced world of a small creative agency? In this Sister Sessions episode of the Women in Agencies podcast, Digital Marketing Manager Emmy Hayward shares how her career developed from video distribution to a multi-skilled marketing role at London-based agency Foundry.

Inside this conversation, Emmy explains the benefits of working in a smaller agency environment and the unexpected skills that come with it. She also offers valuable practical advice for early-career professionals trying to break into the agency world.

Key topics covered:

- Emmy’s journey from publishing to digital marketing

- How small agency life accelerates skill development

- The power of cold emailing and networking for career growth

- The importance of learning strategy, analytics and versatility

- Honest advice on getting your foot in the door (without the glamorised version)

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What really makes a good agency-client relationship work? In this insightful conversation, Beth from Digital Loft shares her experience leading business development and client services in a fast-growing digital agency.

Tune in as Beth discusses:

- Key differences between UK and US digital PR strategies

- Why transparency and honesty matter more than perfect results

- How digital PR fits into broader organic marketing goals

- Red flags agencies should consider before signing clients

- Balancing big brand recognition with sustainable agency growth

Whether you’re leading new business, delivering client strategy, or refining your PR offering, there’s plenty of actionable insight in this candid episode.

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What does it take to truly stand out as a brand? In this engaging Women in Agencies episode, we hear from Anna Jones, founder of Your Agency, a Chicago-based branding and marketing agency supporting female founders. With a background in retail and a passion for connecting people, Anna shares practical advice on building visibility, brand reputation, and real community online.

This episode covers:

- How to define and maintain a genuine brand reputation

- Why research and customer listening are your best branding assets

- The role of storytelling, personalised connections, and empathy in content marketing

- Useful content tips across social media platforms from Instagram to LinkedIn

- The importance of doing over telling when it comes to brand values

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Want to create authentic, results-driven influencer marketing campaigns? In this Women in Agencies session, Fadzi from Handled Agency shares her journey from social media freelancer to founder of a growing talent and social agency. With stories from real campaigns and insight into both sides of the influencer-brand relationship, Fadzi outlines what makes influencer partnerships work.

Topics covered include:

- How to vet and select the right influencers for your brand

- What makes a campaign genuinely successful (and what derails it)

- Transparent insights on fees, benchmarking, and misconceptions

- Red flags to avoid when working with influencers or management

- How to build long-term rewards beyond one-off content posts

Want more support? Join Women in Agencies – womeninagencies.co.uk

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Can you build a successful PR agency and raise a toddler at the same time? In this candid Sister Session, Beth speaks with Megan, founder of Orange PR Marketing, about the realities of launching an agency during maternity leave and redefining what flexible work really means.

From managing clients during nap time to creating compassionate policies for working parents, Megan shares her personal journey and thoughtful take on what the PR industry needs to support returning mums and dads. You'll hear:

- Why Megan transitioned from freelancing to founding her own agency

- The challenges of juggling parenthood and entrepreneurship

- How Orange PR aims to be truly flexible and family-supportive

- What maternity, miscarriage, and fertility policies she believes agencies must implement

- Reflections on changing workplace attitudes towards working mothers and shared parental leave

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Why do marketing agencies struggle with their own marketing? In this insightful conversation recorded at a Women in Agencies sister session, Claire from Chime Agency shares her expert knowledge in helping agencies build their brand and implement sustainable marketing strategies. Claire founded Chime in 2020 and now leads a team that works exclusively with agencies on defining their positioning, developing content, and growing sustainably.

Tune in to explore key topics including:

- Why so many agencies neglect their own marketing and when to bring in external support

- The challenges of scaling from freelancer to agency and maintaining consistency

- How to approach internal marketing strategy with limited resources

- Content strategy tips for lead generation, brand building, and talent attraction

- Using sector-specific thought leadership and how to repurpose content effectively

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What happens when you combine email marketing strategy with the science of positive psychology? In this episode, we speak with Kelly Cookson, founder of Cheer Up Marketing, about how fostering a positive mindset can unlock both personal and professional growth. Kelly shares how her background in marketing and recent qualification as a positive psychology coach have shaped her unique offering for solopreneurs and women in service-based businesses.

Topics you'll hear about in this inspiring session:

- Why developing a growth mindset is essential for business resilience

- How science-backed gratitude practices can elevate your day

- The difference between marketing strategy and mindset—and why you need both

- What 'making it work' looked like for Kelly, from freelancing to six figures

- Red flags and myths in online business coaching

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