The Women in Agencies Podcast

How can you stand out in an overloaded social media landscape? In this expert-led session, Karina from Girl About Social shares her proven approach to building personal and client brands with confidence. With nearly a decade of experience, Karina walks through her 'Sassy Strategy' and offers advice tailored to agency professionals navigating the evolving social space.

Key topics discussed include:

- Tips for developing your personal brand without overwhelming yourself

- Why chasing followers and algorithms is a distraction and what to focus on instead

- Platform-specific predictions for 2023 and what they mean for strategy

- How to build authentic content that engages your true audience

- Simple engagement tactics to boost visibility with minimal effort

This conversation is part of the monthly Sister Sessions series from Women in Agencies.

Want more support? Join Women in Agencies – womeninagencies.co.uk

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Social media is evolving fast and it’s not just about likes and engagement anymore. In this Women in Agencies Sister Session, we dive into the rising importance of social media SEO with Abby, Social Media Manager at Rise at Seven. Learn why TikTok is becoming the go-to search engine for Gen Z, how to optimise your profile for discoverability, and what brands need to rethink in a search-first world. Abby shares practical, platform-specific insights from real agency work, including:

- What makes TikTok SEO tick: captions, auto-text, and sound

- How to measure and prove social SEO value to clients

- Tools and tactics for keyword and trend research across platforms

- Real campaign case studies from Mark Hill and University of Derby

- Strategy tips for agencies balancing paid vs organic

Want more support? Join Women in Agencies – womeninagencies.co.uk

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What does it take to put solid HR foundations in place as your agency grows? In this insightful episode, we’re joined by Georgia from Access HR, a consultant specialising in outsourced HR for small businesses and agencies. Georgia shares her deep knowledge and practical advice specifically tailored to agency owners, with extra focus on female-led teams.

We cover:

- The five essential policies every growing agency must implement

- How to approach maternity, paternity and parental leave strategically

- Supporting retention and well-being in competitive hiring markets

- Flexible work, job shares, and how to build a positive culture remotely

- Why investing in people leads to organic company culture and long-term growth

Want more support? Join Women in Agencies – womeninagencies.co.uk

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Feeling self-doubt at work? You're not alone. In this Women in Agencies Sister Session, Beth welcomes Steph, Brand Communications Manager at Circus PPC, to discuss imposter syndrome and how agency culture impacts confidence. Steph candidly shares her journey from redundancy to finding a workplace that supports her growth and self-belief.

In this episode, we explore:

- What imposter syndrome really is (and isn’t)

- How agency leaders can build confidence in junior staff

- Ways to improve internal communication and feedback loops

- Creating inclusive company cultures that support all employees

- The importance of aligning with the right clients and peers

This conversation also features powerful input from community members, offering real stories and strategies for navigating professional self-doubt.

Want more support? Join Women in Agencies – womeninagencies.co.uk

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We chatted to Jessica Ward from Foolproof Marketing all about the changing face of Public Relations. She gave her unique insight into what piques her interest as a journalist when a PR is pitching! Along with 4 of our WIA members, myself (Beth, the founder of WIA) and Jess we discussed all things marketing strategy, digital content, social media and lots more!

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Jess' agency: https://www.foolproofmarketingco.co.uk/

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