Discover why paid ads outperform SEO for home service businesses, trade secrets behind $5M growth, and proven ad tactics that drive leads fast.

Dive into brutally honest advice and actionable strategies—only on The Workbench podcast.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• ⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• ⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠

Discover why video marketing is the most powerful lever for home service brands today.

The Workbench podcast breaks down how to build trust, dominate locally, and turn viewers into lifelong customers—plus the brutally honest truths nobody else will tell you about branding and lead generation in 2024.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• ⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• ⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠

• ⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠

• ⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠

• ⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠

Learn how AI is transforming home service businesses—fast SEO, instant websites, and hands-off social media.

Discover the real steps to getting found online and why most agencies get it wrong. Packed with actionable lessons from The Workbench podcast for home service pros.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• ⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• ⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠

• ⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠

• ⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠

• ⁠⁠⁠Follow The Workbench on Twitter⁠⁠

Unlock the untold tactics of lead partners, data-driven growth, and next-level conversions in home services.

From proven math-driven marketing to breakthrough AI tools—this Workbench episode exposes what separates 5-figure operators from $5M powerhouses.

Tune in for secrets that could double your close rate.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• ⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• ⁠⁠Subscribe to The Workbench newsletter⁠⁠

• ⁠⁠Subscribe to The Workbench on YouTube⁠⁠

• ⁠⁠Follow Bryan Shankman on Twitter⁠⁠

• ⁠⁠Follow The Workbench on Twitter⁠

Discover the blueprint for launching and scaling a multi-state home service business—step-by-step recruiting hacks, dispatch systems, and the secret data playbook your competitors wish you didn’t know.

Don’t miss this episode of The Workbench podcast—perfect for home service pros hungry for growth.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• ⁠Start your 14-day free trial of LeadTruffle⁠

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• ⁠Subscribe to The Workbench newsletter⁠

• ⁠Subscribe to The Workbench on YouTube⁠

• ⁠Follow Bryan Shankman on Twitter⁠

• ⁠Follow The Workbench on Twitter

Curious how a small, family-run home service company scaled to $48M and landed a major exit?

This episode of The Workbench unpacks real tactics—from balancing a day job with 24/7 emergencies, to mastering multiple service verticals, and seizing today’s once-in-a-generation trades opportunity.

Listen for brutally honest truths, step-by-step growth plays, and why the trades are booming right now.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• ⁠Start your 14-day free trial of LeadTruffle⁠

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• ⁠Subscribe to The Workbench newsletter⁠

• ⁠Subscribe to The Workbench on YouTube⁠

• ⁠Follow Bryan Shankman on Twitter⁠

• ⁠Follow The Workbench on Twitter

Discover how a productized approach is transforming lead gen for home service businesses. Inside, you’ll hear ROI-driven strategies, a breakdown of new ad channels, and a data dashboard tactic that can boost growth.

Tune in for surprising wins and actionable tips on The Workbench podcast.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• ⁠Start your 14-day free trial of LeadTruffle⁠

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• ⁠Subscribe to The Workbench newsletter⁠

• ⁠Subscribe to The Workbench on YouTube⁠

• ⁠Follow Bryan Shankman on Twitter⁠

• ⁠Follow The Workbench on Twitter

Discover how a finance pro jumped into home services, launched $7,500 water system jobs, and reveals how to buy businesses with just 10% down.

This episode of The Workbench packs real-world lessons on building, buying, and scaling for local business owners.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• ⁠Start your 14-day free trial of LeadTruffle⁠

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• ⁠Subscribe to The Workbench newsletter⁠

• ⁠Subscribe to The Workbench on YouTube⁠

• ⁠Follow Bryan Shankman on Twitter⁠

• ⁠Follow The Workbench on Twitter

This week, I sat down with Sam Preston, the CEO of Service Scalers, a marketing agency built exclusively for home service businesses.

Sam has launched multiple million-dollar agencies and brings a rare, hands-on perspective on what actually moves the needle for home service operators - especially when it comes to driving and converting high-intent leads using digital marketing.

In our conversation, we got tactical about Google Ads, agency mistakes to avoid, the truth about websites, and the real growth levers Sam would pull if he were starting from scratch.

--

The Workbench is brought to you by ServiceScalers. Work with a proven team of SMB Marketing experts to build a scalable lead generation system for your business.

ServiceScalers is a trusted partner of The Workbench and LeadTruffle, and we can’t recommend them enough.

- Claim your 14-day free trial here: https://www.leadtruffle.co/
- Use code “WORKBENCH-15” for 15% off your first 12 months.

- Connect with Sam on Twitter: https://x.com/HeySamPreston
- Work with ServiceScalers today: https://rtwkb.com/mhhoYn

- Subscribe to The Workbench newsletter: https://readtheworkbench.com/
- Follow Bryan Shankman on Twitter: https://x.com/BryanShankman
- Follow The Workbench on Twitter: https://x.com/thework_bench

What’s the ROI on real home service marketing? Discover proven frameworks to triple your revenue, avoid painful pitfalls, and harness AI for more leads.

Tangible numbers and hard-won tactics—don’t miss this episode of The Workbench podcast.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• ⁠Start your 14-day free trial of LeadTruffle⁠

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• ⁠Subscribe to The Workbench newsletter⁠

• ⁠Subscribe to The Workbench on YouTube⁠

• ⁠Follow Bryan Shankman on Twitter⁠

• ⁠Follow The Workbench on Twitter