Scrappy sales, tough lessons, and how real service pain led to software that powers 2,000+ home service businesses. Unlock Tanner’s actionable playbook only on The Workbench podcast.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• Start your 14-day free trial of LeadTruffle

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Discover the step-by-step Google playbook that top home service pros use to out-rank and out-convert competitors, plus brutally honest takes on local SEO, referrals, and brand-strength.

This episode of The Workbench podcast gives you the proven moves real operators are using to win in 2024.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• Start your 14-day free trial of LeadTruffle

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• Subscribe to The Workbench newsletter

• Subscribe to The Workbench on YouTube

• Follow Bryan Shankman on Twitter

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Ever wondered what it really takes to build a booming home services business from scratch? This Workbench episode covers franchise secrets, costly hiring mistakes, and how to turn zero industry experience into rapid growth. Don’t miss the raw lessons, hard numbers, and real talk for every owner-operator.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• Start your 14-day free trial of LeadTruffle

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• Subscribe to The Workbench newsletter

• Subscribe to The Workbench on YouTube

• Follow Bryan Shankman on Twitter

• Follow The Workbench on Twitter
  

Discover the literal playbook that's helping home service businesses erase $100K in wasted ad spend, build real ROI, and finally get a team that knows the trades inside out. It's time for home service owners to demand more from their marketing. This is The Workbench podcast you can't miss.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• Start your 14-day free trial of LeadTruffle

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• Subscribe to The Workbench newsletter

• Subscribe to The Workbench on YouTube

• Follow Bryan Shankman on Twitter

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Discover how a new home service company landed its first customer on day one, mastered paid ads, and scaled to $800K projected revenue—fast. Dive in for tactical growth playbooks, brutal honesty on building versus buying, and step-by-step advice for local entrepreneurs. From The Workbench podcast.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• Start your 14-day free trial of LeadTruffle

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• Subscribe to The Workbench newsletter

• Subscribe to The Workbench on YouTube

• Follow Bryan Shankman on Twitter

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What happens after a $10M exit? This brutally honest interview dives into tactical agency growth, how to actually avoid burnout, and why the right niche is your ticket to outsized profit.

Tune in for real talk and ruthless strategies from The Workbench podcast—perfect for home services operators hungry to grow.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• Start your 14-day free trial of LeadTruffle

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• Subscribe to The Workbench newsletter

• Subscribe to The Workbench on YouTube

• Follow Bryan Shankman on Twitter

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Get the inside story of landing a $150K hotel mattress deal using only Twitter—plus real advice on building a unique business brand and avoiding costly mistakes. If you're ready to break the rules and grow your local business, you won't want to miss this one! Brought to you by The Workbench podcast.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 

• Start your 14-day free trial of LeadTruffle

• Use code “WORKBENCH-15” for 15% off your first 12 months.

• Subscribe to The Workbench newsletter

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• Follow Bryan Shankman on Twitter

• Follow The Workbench on Twitter

In this episode of The Workbench, Jordan Gal shares his journey from bootstrapping software startups to launching Rosie, an AI-powered answering service for SMBs. Jordan discusses identifying underserved market needs, navigating platform risks, and patiently allowing customer feedback to drive product expansion. Ideal for entrepreneurs seeking practical insights on leveraging AI and thoughtfully growing their home service businesses.The Workbench is brought to you by LeadTruffle. LeadTruffle is an AI CSR that captures & qualifies your website leads and follows up with missed calls using AI-powered texting.- Start your 14-day free trial here- Use code “WORKBENCH-15” for 15% off your first 12 months.- Check out Rosie here- Use the code "Workbench50" for 50% off - Follow Jordan on Twitter- Subscribe to The Workbench newsletter- Follow Bryan Shankman on Twitter- Follow The Workbench on Twitter

n this episode of The Workbench, Tyler Mumford shares how he transitioned from a tech sales career to launching Grindtime Stump Grinding in Provo, Utah. Tyler discusses validating market demand through cold outreach, creatively financing equipment, and quickly building a network of subcontractor clients. He also explores strategies for managing seasonality, scaling thoughtfully, and pursuing complementary service offerings. Ideal for anyone considering the leap from corporate life into home-service entrepreneurship.The Workbench is brought to you by LeadTruffle (https://www.leadtruffle.com/). LeadTruffle is an AI CSR that captures & qualifies your website leads and follows up with missed calls using AI-powered texting.- Start your 14-day free trial here: https://app.leadtruffle.com/- Use code “WORKBENCH-15” for 15% off your first 12 months.- Check out Grindtime Stump Grinding: https://utahstumppros.com/- Follow Tyler on Twitter: https://x.com/StumpGuyTy- Subscribe to The Workbench newsletter: https://theworkbench.beehiiv.com/- Follow Bryan Shankman on Twitter: https://x.com/BryanShankman- Follow The Workbench on Twitter: https://twitter.com/thework_bench

Join us for a conversation with Kent Sheriden, Owner of Swift Demo, as he shares his journey from film and coffee to leading a thriving demolition company in Atlanta. Learn his strategies for seizing opportunities, building strong culture, and scaling smart. Discover Swift Demo’s diverse revenue streams, innovative marketing, and hiring practices that minimize turnover. The Workbench is brought to you by LeadTruffle (https://www.leadtruffle.com/). LeadTruffle is an AI CSR that captures & qualifies your website leads and follows up with missed calls using AI-powered texting.

• Start your 14-day free trial here: https://app.leadtruffle.com/
• Use code “WORKBENCH-15” for 15% off your first 12 months.

• Check out Swift Demo: https://www.swift-demo.com/
• Follow Kent on Twitter: https://x.com/kentdotfyi

• Subscribe to The Workbench newsletter: https://theworkbench.beehiiv.com/
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