The Working For Me Podcast

By Sophie Biggerstaff

Working For Me is the podcast for high-achieving entrepreneurs on a journey to build a business, and a life, that actually works for them.

Whether you're still stuck in a corporate 9-5, wondering ho... more

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How many episodes does The Working For Me Podcast have?

The podcast currently has 121 episodes available.

The Working For Me Podcast episodes:

August 25, 2026Stop Running Your Business "The Right Way" - Make It "Work For You" Instead
I almost scrapped this podcast entirely because doing what I love had stopped working for me, so this week I threw out the script and just started talking.
This episode of my newly re-branded podcast Working For Me (formerly The Freedom Method) is about authentic branding, and why how you market your business matters more than what a generic online business marketing strategy tells you to do. I'd been following outside advice on how to structure my show, and it turned recording into a performance instead of a conversation, so I'm getting honest about why that stopped working for me and what I'm doing instead.
Listen for my latest podcast announcement and get some real inspiration for building a business that's actually working for you.
Timestamps:
0:00 - How To Know If Your Business Is Working For You
7:15 - LinkedIn Vs Instagram Growth: How To Market Your Business Authentically
11:55 - How To Build Authentic Branding Without A Perfect Studio Setup
14:18 - How To Tell When Something In Your Business Isn't Working For You
In This Episode You'll Learn:
How to know when something in your business isn't working for you anymore
What online business marketing strategy is best if you want an authentic brand
How to market your business in the most authentic way

If you've been forcing something in your business to work instead of letting it work for you, today's the day to stop and realign your online business marketing with your actual authentic brand voice, not someone else's version of doing what you love.
Get my real-time, working-for-you BTS business tips by subscribing to my Substack Working For Me: https://itssophiebiggerstaff.substack.com/
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you're still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you've already quit your job to start and your business is feeling anything but free - this podcast helps you find a better work life balance by building an online business that's set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me - each episode explores real strategy and honest conversation about doing what you love and building a business that's genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that's genuinely yours.
Success isn't just a fantasy - but you do need to write your own version of it - this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
...more
15min
August 16, 2026Do the Scary Thing! Step Out of Your Comfort Zone To Be Seen In Business With Alya Annabi
Fear of public speaking or being seen doesn't disappear before you start; it disappears because you start! To overcome your fears of being seen, you’re going to need to step outside your comfort zone.
This episode is all about why stepping out of your comfort zone to gain visibility in business comes down to taking action and using your voice. To discuss this, I'm joined by Alya Annabi, TEDx speaker and founder of Positive Push, who has spoken at events with WWF Singapore and the Climate Action Young Leaders Summit. We get into how to overcome fear of public speaking, why limiting beliefs and your inner critic feel true even when they're not, and exactly how Alya stepped outside her comfort zone going from zero speaking experience to landing a TEDx talk.
Timestamps:
09:54 - How To Overcome Limiting Beliefs And Your Inner Critic
20:40 - Why Visibility In Business Means Using Your Voice, Not Just Marketing
30:54 - How To Overcome Fear Of Public Speaking And Take Action Before You're Ready
In This Episode You'll Learn:
How do you overcome fear of public speaking when you don't feel ready yet?
What does it actually take to land a TEDx talk and become a public speaker with no experience?
Why do limiting beliefs and imposter syndrome feel so convincing, even when they're not true?
How does stepping outside your comfort zone actually build self belief in business?

If this conversation nudged something in you to take action to make yourself more visible, the takeaway is to take the one tiny step in front of you today!
If you've been scared of taking action to start your own online business idea, the Freedom Business Bootcamp is exactly where I'll help you start by getting clear on what idea to pursue, what offer to sell and who to sell it to. Join the Bootcamp here!
Connect With Alya Annabi:
Instagram: https://www.instagram.com/alya.annabi/
LinkedIn: https://www.linkedin.com/in/alya-annabi/
Website: www.alya-annabi.com
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you're still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you've already quit your job to start and your business is feeling anything but free - this podcast helps you find a better work life balance by building an online business that's set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me - each episode explores real strategy and honest conversation about doing what you love and building a business that's genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that's genuinely yours.
Success isn't just a fantasy - but you do need to write your own version of it - this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
Mentioned in this episode:
Sponsored By Omnisend
Ad | The Episode Is Sponsored By Email Marketing Tool Omnisend - Unlock Your Exclusive Listener Discount Here: https://www.omnisend.com/sophiebiggerstaff/
...more
47min
August 09, 2026Stop Letting Fear Of Failure Hold You Back From Starting An Online Business!
I waited 3 years before starting an online business for myself, despite having an idea for one. For 3 years, I told myself “I don’t have time”, “I don’t have enough money”, “I have to wait until I’m ready”. When in reality, I had a huge fear of failure.
In this episode, I give you some real talk about the real reason why so many aspiring entrepreneurs never take the first action to start an online business and instead keep putting off their online business ideas and say they “don’t have time to start”. The reality is underneath the excuse of no time sits either a fear of failure, fear of judgement, and sometimes even a fear of success.
Tune in to hear my advice on overcoming the fears holding you back from starting your entrepreneurial journey. I’ll share the four-step framework I use on myself and with clients to name that fear, test it against the evidence, and reframe the belief.
Timestamps:
0:00 - Why "I don't have time" is never really about your online business ideas or lack of time to start.
2:26 - The real reason why so many people never start an online business
8:48 - Fear of failure vs fear of success: what's really holding you back
13:42 - How to work through fear and finally start an online business
19:20 - Why I now have a fear of success.
In This Episode You'll Learn:
Why procrastination on your online business ideas is almost always fear of failure in disguise, not a time management problem
What's really driving the fear of failure and the fear of success that keep so many people stuck before they start an online business
How to name your fear of failure specifically enough to actually work through it, using the four steps I use myself to overcome limiting beliefs.
Why the excuse of "I don't have time" quietly protects you from ever having to start an online business

Whether you're searching for online business ideas for beginners, trying to work out how to start a business from scratch, or convinced you need money to start an online business before you're allowed to begin, I bet underneath it all is fear.
If this got you fired up to finally work out how to start an online business, watch my Freedom Business Bootcamp here, and I’ll help you take your first steps to starting. https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you're still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you've already quit your job to start and your business is feeling anything but free - this podcast helps you find a better work life balance by building an online business that's set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me - each episode explores real strategy and honest conversation about doing what you love and building a business that's genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that's genuinely yours.
Success isn't just a fantasy - but you do need to write your own version of it - this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
Mentioned in this episode:
Sponsored By Omnisend
Ad | The Episode Is Sponsored By Email Marketing Tool Omnisend - Unlock Your Exclusive Listener Discount Here: https://www.omnisend.com/sophiebiggerstaff/
...more
16min
August 02, 2026Followers DO NOT Equal Community - This Is What Real Community Building Looks Like! With Liz Rivas
Do not make this mistake - just because you have 1000’s followers online does not mean you have built a community!
In this episode, we’ll talk about: what does it actually take to build an online community from scratch? And why so much of what gets sold as "community" is actually just not it!
My guest today is Liz Rivas, founder of RoamCircle, a female entrepreneur who built a global community app for female travellers in 90 days, with zero technical background. We talk about why community is such a buzzword online and what community building as a solopreneur really looks like in its purest form.
Timestamps:
00:00 - What Real Online Community Building Actually Looks Like (And Why Most People Get It Wrong)
07:05 - How To Build An Online Community From Scratch
27:48 - Follower Count VS Real Community: Why Vanity Metrics Don't Mean Real Networking For Business
39:27 - How To Become A Solopreneur After Getting Laid Off From A 9 To 5 Job
In This Episode You'll Learn:
What actually separates real online community building from an Instagram page with 1000’s of followers.
Why do so many female entrepreneurs try to build community completely alone, and burn out doing it?
What makes networking for business feel reciprocal instead of transactional, and why do most solopreneurs get it backwards?

If there's one thing to take from this conversation, it's that online community building isn't about follower counts or a perfectly branded Instagram page, it's reciprocity. If you haven't found your people yet, or you haven't started the work-from-home business that's going to help you find them, come join my free Freedom Business Bootcamp - I'll walk you through exactly what business to build, which offer to start with, and how to find your ideal customers. Here’s the link to sign up: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
Connect With Liz Rivas:
Instagram: @roamcircleapp
Website: roamcircle.app
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you're still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you've already quit your job to start and your business is feeling anything but free - this podcast helps you find a better work life balance by building an online business that's set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me - each episode explores real strategy and honest conversation about doing what you love and building a business that's genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that's genuinely yours.
Success isn't just a fantasy - but you do need to write your own version of it - this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
...more
44min
July 20, 20263 Unhinged Reasons Why I Quit My 9-5 After Corporate Burnout
Corporate burnout got me good; now I’m ready to share the crazy stories that led me to quit my 9-to-5 back in 2020.
On paper, I had the dream job managing a £380 million fashion business, but internally, I had every classic symptom of burnout, and it nearly broke me! In this solo episode, I reveal the 3 unhinged reasons why I quit my 9-5 to start an online business after I could no longer ignore the signs of burnout at work.
Timestamps:
00:33 - Why High Achievers Stay In Jobs Despite Burnout At Work
06:02 - The 9-to-5 Job In Italy That Turned Into Workplace Bullying
13:23 - Mental Health Issues That Led Me To Quit My 9 to 5 Job
19:20 - The Signs Of Burnout At Work Nobody Talks About
23:44 - Separating Your Identity From Your 9-to-5 Job Title
In This Episode You’ll Learn:
Why do high achievers stay in jobs long despite having symptoms of burnout?
What are the real signs of burnout at work that get overlooked?
How does corporate burnout happen?
How can you start an online business alongside your 9-to-5 job before you feel ready to quit?

If my story about dealing with corporate burnout sounds familiar, let this episode of The Freedom Method Podcast take you on your own journey to overcoming burnout at work. Read my full story here and learn how to quit your 9-to-5 and start an online business. https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you're still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you've already quit your job to start and your business is feeling anything but free - this podcast helps you find a better work life balance by building an online business that's set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me - each episode explores real strategy and honest conversation about doing what you love and building a business that's genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that's genuinely yours.
Success isn't just a fantasy - but you do need to write your own version of it - this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
Mentioned in this episode:
Sponsored By Omnisend
Ad | The Episode Is Sponsored By Email Marketing Tool Omnisend - Unlock Your Exclusive Listener Discount Here: https://www.omnisend.com/sophiebiggerstaff/
...more
23min
July 12, 2026Build A $1Million Online Business Without Hustle Culture! With Noor Barrage
Are you for or against hustle culture? In today’s episode, my guest and I have some very BIG opinions on the hustle culture narrative in the online business world.
Tune in to hear how Noor Barrage scaled two businesses to seven figures, grew a 21k+ LinkedIn personal brand in 13 months, and found out the hard way that hustle culture is anything but a badge of honour.
Noor Barrage is known on LinkedIn as The Systems Girl. We’re discussing why the hustle culture narrative in the online business world keeps convincing high-achieving female entrepreneurs that burnout is the only route to success and the online business systems that will protect your time and energy as a solopreneur.
Timestamps:
03:48 - How Noor Became "The Systems Girl" By Building A LinkedIn Personal Brand
12:44 - What Chronic Stress Does To Your Body and Online Business
17:02 - Why We Wait For Burnout Before Asking What We Actually Want
35:27 - The Online Business Systems Noor Uses To Protect Her Time

In This Episode You’ll Learn:
Why is hustle culture still worn as a badge of honour in the online business world.
What nervous system regulation has to do with whether your online business is sustainable long-term?
What online business systems should be implemented for a solopreneur to gain more time and energy back?
Can you really scale a business to $1million if you don’t hustle?

In summary, if you want true online business success and you don't need to hustle harder, you need online business systems that work for you - watch the episode to find out how to implement yours!
Start building your sustainable business with stable foundations at the next Freedom Business Bootcamp. Sign up here.
Connect With Noor Barrage:
LinkedIn: https://uk.linkedin.com/in/noorbarrage
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you're still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you've already quit your job to start and your business is feeling anything but free - this podcast helps you find a better work life balance by building an online business that's set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me - each episode explores real strategy and honest conversation about doing what you love and building a business that's genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that's genuinely yours.
Success isn't just a fantasy - but you do need to write your own version of it - this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
Mentioned in this episode:
Sponsored By Omnisend
Ad | The Episode Is Sponsored By Email Marketing Tool Omnisend - Unlock Your Exclusive Listener Discount Here: https://www.omnisend.com/sophiebiggerstaff/
...more
1h 15min
June 21, 2026Is It Too Late to Start an Online Business in 2026? - My Honest Take!
Is it too late to start an online business in 2026 - is AI going to ruin your online business idea? And will you be able to escape your 9-5 life to run your own business without it all falling down in the next 3-5 years?
In this episode, I'm giving you my honest answers about whether starting an online business in 2026 is actually worth it! I built my first online business from scratch in 2020 with no audience, no products, and no clue what I was doing so I’ll be sharing what's changed in the online business space since I started in 2020, why online business ideas 2026 need to look different from what they did back then, and what it actually takes to escape 9-5 and build something that lasts in the age of AI.
Timestamps:
00:00 - Is it too late to start an online business in 2026?
01:37 - From corporate fashion buyer to building an online business from scratch
02:24 - Why 2020 was the golden era for online business for women - and what's changed
05:04 - Online business with AI: why it's your biggest opportunity right now
07:29 - The bare minimum you need to build an online business that actually gets seen
10:07 - The honest answer: Is it too late to start an online business?
In this episode, you’ll learn:
Why is online business with AI creating more opportunities than threats for people starting a business in 2026?
How do you start an online business with no audience, no products, and no experience?
What has actually changed about online business ideas 2026 versus what worked in 2020?
Why is visibility the non-negotiable for any online business for women building online today?
How can you escape 9-5 and build something authentic when the internet is flooded with generic content?

The honest truth is it's not too late to start an online business in 2026 - but it requires more strategy, more visibility, and more authenticity than ever. I’ll be teaching you exactly how to start your online business in 2026 in my upcoming FREE & LIVE Freedom Business Bootcamp on June 25th - I'll walk you through choosing your business model, building your offer, and figuring out who you're selling to, all using AI. Register here.
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you're still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you've already quit your job to start and your business is feeling anything but free - this podcast helps you find a better work life balance by building an online business that's set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me - each episode explores real strategy and honest conversation about doing what you love and building a business that's genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that's genuinely yours.
Success isn't just a fantasy - but you do need to write your own version of it - this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
...more
13min
June 18, 2026Want To Work From ANYWHERE? Here’s How You Can Do It!
Want to know what it actually takes to start an online business that allows you to work from anywhere in the world?
I’ve been running my online business from all over the world for the past 5 years - Bali, Thailand, Costa Rica, Ecuador, Spain, Portugal - just to name a few places I have been a digital nomad in. In this episode of The Freedom Method Podcast, I'm breaking down exactly what your business model needs to look like if you want real location independence as a digital nomad - not just a remote job where you’re still trading time for money.
I’ll share the passive income and scalable offer structure you need, the digital nomad mistakes I made in Bali and give you an honest insight into what it really looks like when you build a work-from-anywhere business that actually works.
Timestamps:
00:04 - How I built an online business I can work from anywhere
05:04 - The moment I realised the digital nomad lifestyle was possible for me
07:12 - The time zone trap that limits your location independence
14:04 - The work from anywhere business model you actually need
17:02 - The truth about passive income - nothing is truly passive
You’ll learn:
Why work from anywhere requires more than just a laptop - and what your business model actually needs to look like to make it work.
Which digital nomad mistakes can burn you out, even when your online business is working
What passive income really means - and the difference between scalable income and just having a remote job
Why who you sell to matters as much as what you sell when building location independence

If you want to work from anywhere, you have to build your business around your life from the very beginning - I’ll teach you how in my live Freedom Business Bootcamp. The next one is on June 25th. Register for free here: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you're still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you've already quit your job to start and your business is feeling anything but free - this podcast helps you find a better work life balance by building an online business that's set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me - each episode explores real strategy and honest conversation about doing what you love and building a business that's genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that's genuinely yours.
Success isn't just a fantasy - but you do need to write your own version of it - this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
...more
19min
June 07, 2026Why You Need A PR Strategy To Close The Recognition Gap And Get Yourself Seen with KJ Blattenbauer
Being good at what you do is not enough in business!
Often in entrepreneurship, there comes a time when there might be a gap between how good you are at what you do and how well-known you are for it - PR Strategy expert KJ Blattenbauer calls it the recognition gap, and it's the reason brilliant people stay invisible while others who are great at PR get all the attention.
In today’s episode of The Freedom Method Podcast, I'm joined by KJ Blattenbauer, publicist and founder of Hearsay PR, with nearly 30 years in media relations. KJ breaks down PR strategy for entrepreneurs in a way that's actually simple to action yourself. We cover why brand visibility doesn't happen by accident, how to start media pitching without a budget or a team, and why your work will never speak for itself, no matter how good it is.
Timestamps:
00:00 - What the recognition gap is and why it's costing you, clients
14:50 - How PR strategy and media relations can close the recognition gap
23:44 - DIY PR - how to find the right media contacts without a database
You’ll learn:
What the recognition gap is - and why being brilliant at what you do is not enough to get you known
Why media relations and PR strategy are the fastest way to build trust with strangers before they ever pay you
How personal PR works and how to pitch yourself to the right places in five sentences - no agency needed
What makes brand visibility compound - and how showing up in borrowed lanes builds brand authority faster than posting daily

Closing your recognition gap is how you stop being the best-kept secret in your industry.
Connect with KJ Blattenbauer:
Instagram
Website
Drop in to my Free Freedom Business Bootcamp if you're ready to build a business that gets you seen from the start: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you're still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you've already quit your job to start and your business is feeling anything but free - this podcast helps you find a better work life balance by building an online business that's set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me - each episode explores real strategy and honest conversation about doing what you love and building a business that's genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that's genuinely yours.
Success isn't just a fantasy - but you do need to write your own version of it - this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
Mentioned in this episode:
Sponsored By Omnisend
Ad | The Episode Is Sponsored By Email Marketing Tool Omnisend - Unlock Your Exclusive Listener Discount Here: https://www.omnisend.com/sophiebiggerstaff/
...more
36min
May 31, 2026How to Build a Second Brain and Use AI Agents in Your Business - with Kerstin Dallinger
Have you been hearing about building a second brain? If so, you can not miss this episode, especially if you are still prompting AI and wondering why the results aren’t exactly what you want!
In today's episode, I'm joined by Kerstin Dallinger, AI strategist and founder of papAIa, who helped me build a second brain for my business. We cover AI productivity at a deeper level than most solopreneurs are operating at, what AI agents for business really mean beyond basic chatbots, and why what you do with AI in the next 12 months defines where your business sits in three to five years.
What we cover:
00:00 - Why AI strategy matters more right now than most people realise
08:43 - Your data foundation - where building a second brain actually starts
11:51 - What AI agents are and how to use AI agents in your business
14:31 - How to build a second brain as a solopreneur or consultant
26:32 - AI productivity - how to combine your expertise with AI
You’ll learn:
Why second brain AI isn't just a productivity hack - and what happens to your business if you skip the foundation step
What AI agents for business actually mean and how one person can now operate what used to need a team
How AI for consultants goes deeper than using AI to write content
What AI tools for business are worth starting with - and how to avoid the tool overwhelm trap
Why AI for entrepreneurs and AI solopreneurs need an AI strategy for business - not just a stack of tools

Your second brain is the foundation on which everything else gets built on - tune into The Freedom Method Podcast to hear exactly how to start.
In the process of building your online business? Join my free masterclass - a bootcamp where you pick the online business model that fits your life and leave with a proper action plan. AI is built into every part of it. Register here: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
Connect with Kerstin:
LinkedIn
Website
Instagram
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you're still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you've already quit your job to start and your business is feeling anything but free - this podcast helps you find a better work life balance by building an online business that's set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me - each episode explores real strategy and honest conversation about doing what you love and building a business that's genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that's genuinely yours.
Success isn't just a fantasy - but you do need to write your own version of it - this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
Mentioned in this episode:
Sponsored By Omnisend
Ad | The Episode Is Sponsored By Email Marketing Tool Omnisend - Unlock Your Exclusive Listener Discount Here: https://www.omnisend.com/sophiebiggerstaff/
...more
54min

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How many episodes does The Working For Me Podcast have?

The podcast currently has 121 episodes available.