Is your online business going to survive the next 3 to 5 years - or are you building something AI is about to make completely irrelevant? Building a personal brand can make sure that doesn’t happen!
In this episode of The Freedom Method Podcast, I'm joined by Teresa Heath-Wareing - award-winning online business strategist, TEDx speaker, and host of Your Dream Business Podcast - to talk about personal branding and why building a personal brand is the most important thing you can be doing right now. Teresa has spent over a decade helping female entrepreneurs build a personal brand through visibility, credibility, and real relationships - and with AI now able to write your content, build your offers, and generate entire courses in minutes, she breaks down exactly why the businesses without a strong personal branding strategy are the ones that won't survive.
TIMESTAMPS:
00:00 - Why personal branding matters more than ever in the age of AI
06:28 - How Teresa went from single mum to TEDx speaker by building a personal brand
13:07 - The strategy that landed Amy Porterfield and Pat Flynn as her first podcast guests
21:34 - Showing up authentically online when everyone is questioning what's real
34:58 - How to overcome the fear of cancel culture and put yourself out there
YOU’LL LEARN:
- Why is personal branding the deciding factor between an online business that survives the AI era and one that doesn't - and what is the one thing AI can never, ever replace about you?
- How did Teresa build a personal brand from talking to three mums in a play barn to landing Amy Porterfield and Pat Flynn as her very first podcast guests - and what does this teach us about building genuine connections?
- What does how to build a personal brand actually look like when you're overwhelmed, scared to be judged online, or have no idea where to start - and where should you actually focus first?
- Why are personal branding tips about showing up as your real, imperfect self the most powerful strategy you have right now - and why is that more true in the age of AI than it's ever been?
- How do you build a personal brand social media presence that's genuine and connects with the right people - without the fear of cancel culture shutting you down before you've even started?
If you want your online business to still be standing in 3 to 5 years, this conversation with Teresa Heath-Wareing is the wake-up call you need - listen now on The Freedom Method Podcast.
Connect with Teresa Heath-Wareing:
Instagram: https://www.instagram.com/teresa_heathwareing/
YouTube: https://www.youtube.com/@Teresa_Heath-Wareing
Website: https://teresaheathwareing.com
Free Toolkit: https://teresaheathwareing.com/toolkit
Ready to build a personal brand and launch an online business with real personal branding for entrepreneurs strategies built in from day one? My Freedom Business Foundations programme is designed to help you do exactly that. Click here to find out more!
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you're still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you've already quit your job to start and your business is feeling anything but free - this podcast helps you find a better work life balance by building an online business that's set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me - each episode explores real strategy and honest conversation about doing what you love and building a business that's genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that's genuinely yours.
Success isn't just a fantasy - but you do need to write your own version of it - this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
Mentioned in this episode:
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