The Working Traveller

Welcome to part 2 of my 3 part email marketing series.

Last week I walked you through the 6 Steps to Building a High Converting Email Funnel.

Today we're looking at how to create a lead magnet people can't help but sign up too!

I'm going to demonstrate six different types of lead generation offer, how you create each one and then where and how to upload to make it easily available to your brand new subscriber!

Here's what we're covering;

1. How to create an eBook or PDF

2. How to record and upload an audio course

3. How to create a mini video course

4. The benefits of creating and scheduling an email course and some best practices

5. How to add some fun to your list building with quizzes

6. How to create and deliver attractive and relevant contests

The good news is that all of the above are far easier to put together these days, so listen in to today's podcast and get your list builder in place today!

Links Mentioned in This Episode

How to Build a Huge Email List of Hot Leads for Your Business

Anchor.fm

Streamyard

Thinkific

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

You may wonder in the instant messaging, social media world we live in now, whether building an email list is still worth it.

The resounding answer is YES!

As fabulous as social media is, building an email list means building a database of very targeted subscribers.

Anyone who’s willing to trade an email address for your information is someone who’s very interested in what you have to offer. It doesn’t get much more targeted than that.

In todays podcast I’m walking you through the 6 Steps to Build an Email List of Subscribers who Love to Hear From You!

In fact this is Part 1 of what will ultimately be a 3 part podcast series.

In todays episode I walk you through the 6 steps to getting your email funnel setup;

In Parts 2 & 3, we’ll look at how to create a lead magnet and how to nurture your audience and keep them engaged in your content.

So without further ado, let’s make it happen!

Links Mentioned in This Episode

How to Build a Huge Email List of HOT Leads for Your Business

Active Campaign

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Wouldn’t it be awesome if on any given day you could choose to work from anywhere? Your favourite coffee shop, your kitchen table in your PJ’s, a beautiful beach. 

Well, that’s why we start lifestyle businesses. So we have that kind of choice. 

This week I decided to head down to my local beautiful beach here in Phuket for the day & record today’s podcast! I felt recording on the beach would highlight the benefits of what I’m talking about nicely! 

The podcast is an audio summary highlighting the main 8 steps to building your own online lifestyle business as detailed extensively in my step by step post here - How to Start a Life Changing Online Lifestyle Business. 

I highly recommend once you’ve listened to the podcast & made a note of each of the steps you read through the main post & download my free guide (see full show notes here).

Here's what I cover in the podcast;

Links Mentioned in This Episode

How to Start a Life Changing Online Lifestyle Business

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

This was such an energetic chat with Paul Holman founder of Duchy Digital Publishing. 

Paul contacted me a few weeks ago and asked if he could publish my free ebook ‘6 Ways to Build a Business You Can Run From Anywhere in the World’ on kindle as an experiment.

Always fascinated to learn new things I was curious about the process and so as soon as the book went live I jumped on a live with Paul to find out what he did to get the book published.

Unfortunately I was a few days late and so missed advertising the 5 ‘free’ days you get to encourage people to leave reviews, so watch the interview then watch this space as we update and republish the book to get the launch / promo stages right.

I have also published an in depth post all about ‘How to Easily Self Publish and Sell Kindle Books on Amazon KDP 

This is a lifestyle business model you could get up and running in a weekend and the best part, you don’t even have to write the book!

See our video interview here - https://youtu.be/D49X45GN2V8

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

If you’re looking to build a small side income and would love to sell physical products without any upfront investment todays episode is for you!

The lovely Caroline Jones of Playful Pixel Designs kindly jumped on an FB live with me to talk through how she set up her Zazzle business.

Zazzle is a print on demand site meaning you create your designs and images, upload to various ‘blank’ products on the site and just like that the products are branded with your design!

Products like cards, buttons, bags, shoes, mugs, face masks, aprons, you name it, they have it!

Listen in as we talk about;

You have to love a business model you can start with literally no upfront costs whatsoever!

Give it a try! I’m certainly going to. :)

Links Mentioned in Todays Episode

Find Caroline's Zazzle Shop Here

Create your own Zazzle store here

See our video interview here - https://youtu.be/plkDn8svq7o

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Wouldn’t it be awesome if there was a way to create almost instant authority & credibility to our brand. A way to help us stand out from the crowd, get noticed and create opportunities we might not otherwise have!

Well, I’m happy to say there is. It involves a little up front work but according to todays guest it doesn’t have to be hard, it doesn’t have to take longer than a few days and once it’s live & published you can use it as your business card and extended marketing tool!

Sandra Spence and her business partner Sigrid de Kaste wrote the book ‘Build a Book to Build a Business’ to teach business owners how to create instant authority by publishing a book that showcases you as the expert in your niche.

Links Mentioned in Todays Episode

Click here to register and learn how to build your book

Download the book from Amazon

Find Sandra & Sigrid on Facebook

Join their Facebook Group

See our video interview here - https://youtu.be/BwH5vdWLPlk 

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Cambodia is one of my favorite places in the world.

I was especially excited therefore to interview the awesome Roaming Rebels who at the time of interview were locked down in Cambodia due to the Covid 19 outbreak!

Barbara & Louis (aka Roaming Rebels) decided to pack up their lives in South Africa, reinvent themselves at age 50 and go traveling around the world on motorbikes!

Louis is the motorbike guy, for Barbara its been a new and interesting experience!

Along the way they’ve built a fabulously engaging Instagram account with almost 6000 followers already (they only set out last October) and hundreds of comments per post and do weekly travel videos on their YouTube channel.

I managed to catch up with them in the hotel they were staying in and find out;

An upbeat, inspiring, engaging interview with a beautiful couple living the dream!

Links Mentioned in Todays Episode

You can find the Roaming Rebels here:

https://www.facebook.com/RoamingRebels

See our video interview here - https://youtu.be/BpegSDKF-SY

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Renee Hassel - like tassle - dine, is the creator and founder of shareyourpassion.com.au an Australian based business built to help thought leaders & experts find their voice and core message and turn it into powerful visual models & online content.

What I loved about todays chat apart from Renees infectious enthusiasm is how she was able to deliver her messages in easy to remember acronyms and visual steps, and that’s exactly what she teaches brands to do!

Links Mentioned in Todays Episode

You can find Renee here - https://shareyourpassion.com.au/

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

In 2015 my husband & I started selling on Amazon. Within 12 months we'd grossed 1.2 million dollars with one product! It blew our minds.

We continued to grow our business over the following years topping $3 million (per year) with net profits in the region of 15 - 18%, until we sold it in early 2020.

That little business set us up for a good many years and taught me, in particular, the power of a loyal audience and a strong trusted brand (i.e, Amazon)

When we started in 2015, we invited members of my community to watch over our shoulders as we built the business. Two such members were Dan Worthington and his Mum Sue, who after 3 years growing their Amazon brand started traveling the world full time in 2018. You can find Dan and track his adventures @wanderingworthy on Instagram.

In Feb this year, they came out to Phuket, Thailand for my wedding, and as Covid struck decided to stay here for a while. In today's podcast episode Dan & I got together in the garden of a villa they were renting here to go through the process of starting and growing a successful brand on Amazon.

Please excuse the Cicadas in the background - Tropical Life! :)

I have added this podcast to my step by step mammoth Amazon guide on my blog which you can read and follow along here - https://yourlifestylebusiness.com/amazon-fba/

I hope it helps!

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

If you’d love to feel more confident building your business, more productive during your week, understand how to create an automated funnel that makes money while you’re doing important jobs and work from home so you can spend more time with your loved ones (phew, that’s a lot). Then todays episode is for you!!!

Pam is a total badass!

Her brand and business is for female warriors who would love to build a business from home so they can be there for their teens.

As a specialist in education and working with teens, Pam brings years of experience into helping women the world over create businesses and family lives they love.

Links Mentioned in Todays Episode

Dare to Be a Badass Main Site

See our video interview here - https://youtu.be/kTnA6BaLJV4

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram