The Working Traveller

I loved this interview with Julie! (I know, I know, I love them all).

But I particularly love interviews that inspire me to action. I have been meaning to start my book for a long long long time now, but for whatever reason it just gets pushed to the bottom of the pile.

But after this interview I immediately set about completing my outline and have set myself a deadline for getting the book done!

As both a published fiction and non fiction author Julie knows a thing or two about the process and today you’ll learn;

An enlightening and informative chat which I’m sure will spur you into action!

Links Mentioned in Todays Episode

School Financial Success - Julie's non fiction work

See our video interview here - https://youtu.be/B-zDbebSMy4

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

I started a little commerce store last year as a bit of an experiment and along the way hired the lovely Helen Lindop to organize all my email campaigns.

She did a fab job and is the founder of her own email marketing agency helping clients the world over organize and manage their email clients, platforms, and campaigns.

I asked Helen to jump on a call with me to have a chat about email marketing in 2020. Particularly taking into consideration social media and instant messaging that seem far more prevalent than email these days.

During our far-reaching conversation Helen & I discussed;

How she started her own agency and some of the struggles she had to get off the ground

What it was about email marketing that particularly caught her eye

Why email marketing is not dead and why it's still such an important part of your marketing strategy

Why email marketing is harder and what you need to consider to ensure it’s effective in 2020 and beyond

How to get started building an email list

How to create engagement from the get-go

How to re-engage your list after a period of absence

Some key points to know about GDPR

The best email clients online today

Links Mentioned in Todays Episode

You can find Helen here - https://helenlindop.com/

Mailer Lite

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

I recently did a 10 Day FB Live challenge. The goal being to get my head around how lives work, the best software to use, ideal length, how to engage an audience etc.

I’m not going to lie, I was nervous! I haven’t done a webinar in years, I’m used to editing mistakes out of my videos and I don’t know what it is, but anytime we actually have to show our face in a video makes the whole thing far more nerve wracking! (Is that a girl thing?)

Anyway, it went really well. I found I really enjoyed doing lives, even more so than recording and editing videos.

It’s a fast, easy and super convenient way of creating valuable content.

I loved it so much that it has now become an ongoing and very regular part of my content strategy moving forward.

Todays episode was actually Day 10 of my FB Live challenge and I walk through the 16 lessons I learned during the 10 days.

Links Mentioned in Todays Episode

Ecamm Live

See our video interview here - https://youtu.be/7YlX74ZTU6o

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

There isn’t any one magic secret that leads to all success in business, but there are a few big ones which if you get right will have an exponential affect on your efforts.

This is one of those ‘big ones’.

What I mean by platform is the place from which you will build your audience. Where you’ll post the bulk of your content, create the most engagement, showcase your expertise and become known for what your business does.

The challenge is that when we start out, we measure our beginnings with other people’s journeys and those people may have been building their business for decades! We tell ourselves that we need to be everywhere to be seen and the feeling is exacerbated by experts telling us we need to be everywhere to be seen, when those very experts started in one place & grew from there.

The truth is when we’re just getting started we don’t have the time or the money to be everywhere (although there are some hacks we can adopt to help us seem as if we’re everywhere).

In todays episode I’m giving concrete examples of some of the most successful names & brands in the online business space today who started with just one single platform, built a huge audience and grew from there.

#startwithone!

Links Mentioned in Todays Episode

Kat Coroy

See our video interview here - https://youtu.be/6xlLHI-8m_4

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Who doesn’t love the thought of speeding through your tasks and ticking off your to do’s with that gleam of satisfaction you feel as you mark each job - DONE!

Truth be told, I sometimes add a task to my to do after I’ve done it just to cross it off!!! (Come on, I know you do too!)

In todays episode I’m talking with systems superstar Pip Meecham, founder of http://projectbox.com.au/, an Australian based company helping businesses the world over organize their processes to become more streamlined and productive.

In this upbeat, energetic chat Pip introduces us to fab piece of kit which is like Asana, Trello, Slack & Wunderlist all rolled into one!

Plus she gives some amazing tips on how to organize your day to quiet simply get more done!

I hope it helps! :)

Links Mentioned in Todays Episode

Find out more about Pip here - Project Box

Click Up

See our video interview here - https://youtu.be/xcGPMLwwdzw

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

When I first started online back in 2010, FB pages were all the rage. In fact I made my first 6 figures off the back of becoming an expert on how to launch and grow your FB Business Page.

These days it’s all about groups! FB want more close and personal relationships and so are propelling groups to the forefront of their platform along with their chat apps.

So how do we grow a group? It’s a question that’s been plaguing me for a while, as my group while over 1000 members is growing too slowly!

So here are some of the strategies I’m going to be putting in place over the coming weeks and months to grow my group.

Hope they help!

See our video interview here - https://youtu.be/W1PrKTv5ZfM

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Imagine flying into a country you’ve never visited before for a friends wedding and then getting locked down there for over 4 months!

This is exactly what’s happened to my good buddy Dan & his folks.

They flew over to Phuket for my wedding at the end of February and as I write this mid June they’re still here!

Unfortunately Covid hit the world within a week of our wedding and shortly after airports, land and sea ports all closed locking the Worthingtons firmly in situe!

But that’s ok because they are full time travelers anyway. In fact following the wedding they were due to head off to the US for the summer.

So how does Dan, aged 29, originally from Wigan in the UK fund his lifestyle of international full time travel?

That’s what todays episode is going to tell us!

Listen in to find out how Dan built a business which funds his lifestyle and what his plans are from here!

Links Mentioned in Todays Episode

instagram.com/wanderingworthy

See our video interview here - https://youtu.be/_xoWSJxzXIc

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Do you ever get stuck wondering what content you should create to resonate with your audience?

Even when you know your niche super well it can be challenging to constantly think up new and engaging content ideas.

The trick is to get inside the mind of your target audience and find out what they’re thinking.

Luckily for us clever tech people create social networks, websites & platforms trying to figure out how to do this and we get to tag along and use their apps and programs to help us do the same!

In todays episode I’m walking you through 10 ways to find fabulous content ideas your audience will love.

Links Mentioned in Todays Episode

answerthepublic.com

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

I loved this chat with Leanne!

Leanne is the founder of marketingleap.net, an Australian based Digital Marketing Agency offering everything from social media marketing, ads, content marketing and training & coaching. Everything a small business needs to grow its profile on the web.

She didn’t start off with all these services though. In fact Leanne learned as she went and I love her story of staying one step in front of her clients at all times, immersing herself in what she needed to learn to offer the best service allowing her to grow.

Check out todays episode, particularly if you’re concerned you’re not qualified enough to do what you want to do!

Links Mentioned in Todays Episode

marketingleap.net

See our video interview here - https://youtu.be/4A-BHW_XQeI

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

I must admit I have a love hate relationship with content.

I so want to create lots of valuable information and share other awesome content I find online, but it’s also so easy to get completely overwhelmed with the sheer amount of stuff you could share that you end up sharing nothing!

That’s why today I decided to break down the content strategy that I recently started using to part the trees and give me some clarity on my most valuable and important topics I want to share.

I hope this helps!

Links Mentioned in Todays Episode

Evernote

Hubspot

Mari Smith

Email Marketing Post

Trello

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram