The Worldly Marketer Podcast

Giulia Tarditi is the Head of Localisation at Monese, a London-based fintech company that provides instant current accounts in the U.K. and the Eurozone. She also freelances as a localization advisor, working with a number of fast-growing startups to help them on their journey to international expansion. Her goal is to support her clients by building a custom localization approach that addresses their very unique pain points, needs and goals.

Originally from Italy, Giulia is a self-described language geek. She speaks five different languages fluently and is on her way to learning a sixth. She began her career in multilingual journalism and copywriting. In 2008 she relocated to London, where she led localization efforts at a series of startups, including Badoo, Odobo, and Student.com, before joining Monese in 2017.

Giulia now has over a decade of experience working with product and content teams, scaling websites and apps to be able to serve hundreds of millions of users around the world in dozens of different languages. She is on a genuine mission to change the way companies conceive of localization.

In this episode, Giulia explains her unique and highly innovative approach to localization, which has proven to be tremendously effective for Monese's growth as a company. Make sure to catch Giulia's fascinating insights!

Links:

• Monese website
• Monese on LinkedIn
• Monese on Facebook
• Monese on Instagram
• Monese on YouTube
• Monese on Medium
• Monese on Twitter
• Giulia on LinkedIn
• Giulia on Twitter

Kyle Hegarty is a Global Business Growth Specialist and Managing Director at TSL Marketing, a global B2B marketing agency headquartered in the U.S. Originally from Boston, but now based in Singapore, he helps companies develop and expand their footprint in the Asia-Pacific region, specifically by focusing on cross-cultural leadership strategies and sales & marketing solutions to drive growth.

From startups to Fortune 500 companies, Kyle works with a variety of organizations to find new ways to communicate and lead across our shrinking planet. His programs help clients increase business across regions, strengthen teams, build trust, and re-focus company cultures towards global innovation. He has trained thousands of executives, enabling their businesses to maximize their global leadership potential.

Kyle is also a faculty lecturer at Singapore Management University (SMU), and a frequent keynote speaker at business and management conferences around the world. His clients have included global companies such as Oracle, IBM, Indeed, Fuji Xerox, Lufthansa, Google, Amazon Web Services, and Salesforce. Kyle's work in the APAC region has been featured in major media outlets, including the Singapore Business Review, Entrepreneur magazine, CNN and Fortune magazine.

Links:

• TSL Marketing website
• TSL Marketing on LinkedIn
• TSL Marketing on Facebook
• TSL Marketing on Twitter
• Leadership Nomad website
• Kyle on LinkedIn
• Kyle on Twitter

Kevin Bird is a co-Founder and Partner at Brand Halo, a brand marketing consultancy based in the Toronto area. For four decades now, he has been focused on the evolving business landscape.

Kevin has been at the intersection of consulting, agency, IT and digital, working with SME's, enterprises and major CPG brands to conceive, design and deliver engaging experiences. He has worked with global brands such as Nestle, Cadbury, Reckitt Benkisser, Unilver, SAP, Oracle, and Bridgestone Firestone.

For this episode, Kevin joined podcast host Kathrin Bussmann in person for the August 2019 launch of Staples Canada's new Staples Studio space in Oakville, Ontario, where they recorded their conversation in the on-site podcasting studio.

Links:

• Brand Halo website
• Brand Halo on Facebook
• Brand Halo on LinkedIn
• Kevin on LinkedIn
• Staples Canada's Staples Studio website
• Video of this interview on Staples Canada's Facebook page

Michael Michelini is an American who moved to Hong Kong in 2007, and has spent the years since then learning and sharing everything he can about how to do business in Asia. He is the Principal Consultant at Shadstone Ltd., a boutique consulting company specialized in business between the US and China, and he's the Founder of Global From Asia, a cross-border e-commerce community with 4 divisions: GFA Media (blog, podcast & more), GFA Events (Cross Border Summit, trips, meetups), GFA Platforms (experts platform, job board, marketplace and directory). He's also the author of a more personal blog, about his Chinese adventures in business and in life.

Mike was first featured on this podcast three years ago, on episode #006. At the time, his Global From Asia Podcast had already become a great resource for anyone looking for information on how to open, operate, and grow an international business from that part of the world. He had also just published a book called China Startup: Experience and insights. A foreigner starting a Chinese tech startup – a very honest first-hand account of his own experiences, combined with practical, actionable advice for anyone who may be looking to start a tech company in China.

Since then, Mike launched a new initiative called the Cross Border Summit. It's an annual conference that brings together top e-commerce cross-border business leaders from around the world to share their expertise about business strategy, marketing, team building, and other strategies to stay ahead in today's global world. The next edition of the Cross Border Summit is coming up in October 2019 in Guangzhou, China.

Get a 10% discount off the regular ticket price for Cross Border Summit 2019 when you register using this special coupon code: htaey15

Links:

• Cross Border Summit website
• Cross Border Summit on LinkedIn
• Global From Asia website
• Global From Asia Podcast page
• Global From Asia Blog page
• Global From Asia on LinkedIn
• Alpha Rock Capital website
• Shadstone Ltd. website
• Shadstone Ltd. on LinkedIn
• Mike's Blog
• Mike's personal website
• Mike on LinkedIn
• Mike on Facebook
• Mike on Twitter

Shalini Trefzer is the Founder of Swiss-based LeapSecond Consulting +, which works with young and emerging companies to grow their business from start-up to scale-up. Working mostly with companies who are applying Artificial Intelligence to solve problems in various market segments, she helps her clients execute go-to-market strategies, focusing especially on the European market. Originally from the San Francisco Bay Area, Shalini has 15 years of experience in multinational project leadership. She spent over a decade of her career in the cutting-edge companies of the time, including Cisco Systems, before moving to Switzerland in 2008. There, she spent several years working in global program operations and business planning at Novartis, the multinational pharmaceuticals company, before launching her consultancy in 2016. Today, Shalini is based in the Basel Area of Switzerland, has become a Swiss citizen, speaks German, and has a tremendous appreciation for the natural beauty and philosophy of life in her new country. In addition to her consulting work, she is a contributing editor at the Diplomatic Courier, a global affairs media network. On this episode, Shalini talks about why it's so important for companies who want to expand into a new region, such as Europe, to have someone on the ground who knows the local business culture, protocols and expectations. Catch her insights! Links:

• LeapSecond Consulting + website
• Shalini's writings for the Diplomatic Courier
• Episode #149 with "Digital Policy" author Kristina Podnar
• Shalini on LinkedIn

Nabil Malouli is VP Global Ecommerce at DHL Supply Chain, where he leads the innovation, strategy and product development of DHL's e-commerce fulfillment and last-mile solutions. He first joined DHL over a decade ago, when he took on the role of Trade Lane Manager China - Latin America. Before taking on his current role about a year ago, Nabil was VP Customer Solutions & Innovation, where he oversaw the development of innovative logistics projects to support Fortune 500 companies doing business globally.

Founded in San Francisco in 1969, DHL is the world's largest logistics company, particularly via sea and air mail. The company delivers over 1.3 billion parcels per year. Now headquartered in Germany, since it was acquired by Deutsche Post, DHL is present in over 220 countries and territories across the globe, with a workforce exceeding 300,000 employees, making it the most international company in the world.

Originally from France and now based in Miami, Florida, Nabil speaks six languages, and holds degrees in International Trade from the University of Montpellier. He is passionate about innovation, e-commerce and entrepreneurship, and he's a regular speaker on the conference circuit. In his free time, he serves as an advisor to high-growth start-ups, accelerators, and universities.

Catch Nabil's valuable insights on the challenges of doing business across borders, cultures and timezones, and how even small brands can go global by leveraging the right online marketplaces.

Links:

• DHL website
• DHL Supply Chain division
• DHL Ecommerce division
• Nabil on LinkedIn

Simon Kemp is the Founder & CEO at Kepios, a digital marketing consultancy that helps brands make sense of the future. He's also a writer, a speaker, a mentor and a coach on the topics of marketing, social media and digital strategy. Originally from Scotland, and based in Singapore for over a decade now, he has become a perennial guest on this podcast. I've featured him previously episodes #022, #048, #104, #125, and #138.

Simon is the quintessential Worldly Marketer: more than anyone else, he has his finger on the pulse of the world's Internet usage. His annual Global Digital Reports provide detailed and up-to-date information on how people around the world are using the Internet in general, and social media and ecommerce in particular. Produced in collaboration with Hootsuite and We Are Social, his reports, which by now number in the hundreds, are all available for free via his online reference library at DataReportal.com.

On this episode, Simon talks about the very latest Internet trends as of July 2019, which he outlines in his recent Q3 Report. Among the main headlines from this report: the incredible growth in the number of new Internet users in India, and the massive popularity of esports as a form of entertainment in China and other Asian countries.

Be sure to tune into this fascinating conversation!

Links:

• DataReportal website
• Digital 2019 Q3 Global Digital Statshot
• Digital 2019: Internet Trends in Q3 2019
• Digital 2019: Understanding the Esports Opportunity
• Hootsuite website
• WeAreSocial website
• Kepios website
• Kepios on LinkedIn
• Kepios on Twitter
• Simon on LinkedIn
• Simon on Twitter

Yuka Nakasone was first featured on episode #097. She is the head of Global Bridge, a globalization and localization consultancy based in Barcelona. Through her services, she provides medium-sized tech companies with the know-how and best practices they need to take their digital products to international markets. She helps her clients plan their globalization and localization strategy, and then implement it. Originally from Japan, and educated in Spain, my guest began her career in the language industry in 1996, when she took on the role of localization specialist at Lionbridge, one of the world's top translation companies. In 2001, she founded her own consultancy, Global Bridge. In 2015, she took on the role of Globalization and Localization Director for her main client, Beabloo, a tech company that provides omni-channel digital marketing and analytic solutions for retailers in more than twenty countries around the world. In this episode, Yuka talks about her new workshop, Digital Product Internationalization, which she is delivering with fellow experts in the field: Konstantin Dranch, Irina Rybnikova, Igor Afanasyev, and Patricia Paladini Adell. Together, they plan to share their knowledge of internationalization best practices, which will allow companies to produce digital products that can be launched in multiple markets in a timely and cost-effective way. Links:

• Global Bridge website
• Global Bridge on LinkedIn
• Global by Design website
• Landing page for August 27th workshop
• Adobe Globalization: "Five Golden Rules to Achieve Agile Localization"
• Interview with Igor Afanasyev
• Interview with Patricia Paladini Adell
• Yuka on LinkedIn
• Yuka on Twitter

Matteo Ceurvels is a Regional Analyst for Latin America and Spain at eMarketer, a leading market research firm headquartered in New York City. He has been featured on this podcast several times before: on episodes #83, #106, #116, and #141.

On this episode, Matteo talks about his most recent report for eMarketer, which was released in June: "Latin America Ecommerce 2019: Mobile to Capture More than One-Third of the Regional Market".

This report provides an analysis for retail ecommerce and mcommerce sales in Latin America, with a particular attention to Argentina, Brazil, Chile and Mexico. It also examines some interesting new trends and key drivers fuelling ecommerce in the LATAM region. Catch Matteo's latest insights!

Links:

• eMarketer website
• "Latin America Ecommerce 2019" report
• Matteo's executive summary on LinkedIn
• eMarketer on LinkedIn
• eMarketer on Facebook
• eMarketer on Twitter
• Matteo on LinkedIn
• Matteo on Twitter
• Matteo's website

This episode was sponsored by Vistatec.

Chris Raulf is an international Search Engine Optimization (SEO) expert. He is one of the very few professionals in the industry who truly lives and breathes global SEO on a daily basis. As a specialized consultant for international SEO, he offers advice and training to companies around the world.

Originally from Switzerland, Chris has been working in Sales and Marketing for three decades now. He has held a series of leadership positions within the localization industry, including at Lionbridge Technologies, RWS Group, ENLASO Corp. and Lingoport.

In 2009, Chris founded his own digital marketing agency, Boulder SEO Marketing. With offices in Colorado and London, UK, he and his team assist local, national and international customers with all of their online marketing needs. In 2016, Chris launched his specialized International SEO Solutions consultancy.

Last but not least, Chris is an international keynote speaker, and an online lecturer at the University of Strasbourg, where he teaches SEO, digital and content marketing at the graduate level.

Links:

• Boulder SEO Marketing website
• Boulder SEO Marketing on LinkedIn
• Boulder SEO Marketing on Facebook
• Boulder SEO Marketing on Twitter
• Chris Raulf International SEO Solutions website
• Chris Raulf International SEO Solutions on LinkedIn
• Chris on LinkedIn
• Chris on Twitter

This episode was sponsored by Vistatec.