The Worldly Marketer Podcast

Kristina Podnar is a consultant, a speaker and an author on the topic of digital policy. For over two decades, she has worked with some of the most high-profile companies in the world. Based in Washington, D.C., she is the Principal at NativeTrust Consulting, LLC, which she founded in 2016. Through her consultancy, she helps her clients create sound and smart digital policies, and to see those policies as opportunities to free their organization from uncertainty, risk and internal chaos.

With a background in international studies and international business, Kristina is certified as a Change Management Practitioner as well as a Project Management Professional. Over the course of her career, she has become a thought leader and innovator in creating digital policies that – counterintuitively – unlock opportunity, liberate employees, and increase the company's bottom line.

Kristina's new book, The Power of Digital Policy: A practical guide to minimizing risk and maximizing opportunity for your organization, was published earlier this year, in March 2019. It's a handbook full of actionable advice for companies of all sizes: from solo entrepreneurs, to startups and SMEs, all the way to global enterprises.

Links:

• NativeTrust Consulting, LLC website
• Kristina's personal website
• "The Power of Digital Policy" webpage
• The Power of Digital Policy on LinkedIn
• Smashing Conferences webpage
• Kristina on LinkedIn
• Kristina on Vimeo
• Kristina on Twitter

This episode was sponsored by Vistatec.

Nicolas Bourdon is the Senior Vice President of Marketing at EVS Broadcast Equipment, a company which is globally recognized as the leader in live video production technology. Headquartered in Belgium, EVS launched its ground-breaking Live Slow Motion (LSM) replay system in 1994, and has continued to develop cutting-edge solutions for live sports, entertainment and news productions ever since. The company now employs about 500 people in offices across Europe, the Middle East, Asia and North America, and it provides sales and technical support to clients in more than 100 countries around the world.

With a background in Business Administration, Finance and Marketing, Nicolas spent the first six years of his career as Communications and Marketing Manager at Sabina Technics, a French aviation company. He eventually joined EVS in 2005, as Marketing and Communications Director. In 2013, he took on his current role as Senior Vice President of Marketing, and led a complete redesign of the company's brand identity. Nicolas is now responsible for, among other things, EVS' global marketing strategy, as well as its global marcom activities.

Catch Nicolas' insights into how EVS grew from a small Belgian startup to become the world's gold-standard brand in live video production technology, relied upon today for events such as the FIFA World Cup, the Olympics, the Super Bowl, and the Oscars.

Links:

• EVS Broadcast Equipment website
• EVS Broadcast Equipment on LinkedIn
• EVS Broadcast Equipment on Facebook
• EVS Broadcast Equipment on Twitter
• Nicolas on LinkedIn

This episode was sponsored by Vistatec.

Mick Monaghan is a Globalization Architect at Guidewire Software, a company that develops software products for the Property and Casualty (P&C) insurance industry. He is a seasoned software engineer specializing in all things multilingual.

Guidewire Software provides the platform, services, and partner ecosystem that enables Property and Casualty (P&C) insurers to run, differentiate, and grow their business. Founded in 2001 and headquartered in Foster City, CA, Guidewire now serves more than 350 companies in 32 countries around the world.

Originally from Ireland, Mick has been working in globalization for almost twenty years now, and has become a "go-to" person for localization in the software development industry. He started out as a Software Engineer at Sun Microsystems, where he worked on many initiatives around internationalization and localization.

In 2003, Mick took the opportunity to relocate to Toronto, and has been based here ever since. In 2009, he joined Tessolutions Inc. as a Programmer & Analyst, went on to become the Senior Localization and Internationalization Engineer at BlackBerry, and then took the on the role of Globalization Architect at Qlik, before joining Guidewire Softeware in 2018.

Catch Mick's insights on why it's so crucial for software companies to incorporate basic internationalization requirements at the very beginning of their product development process.

Links:

• Guidewire Software website
• Guidewire Software on LinkedIn
• Guidewire Software on Facebook
• Guidewire Software on Twitter
• "Joel on Software" blog post about internationalization basics
• Unicode Conference website
• LocWorld conference website
• Mick (a.k.a. Michael) on LinkedIn

This episode is sponsored by Vistatec.

Amisha Gandhi is the VP Influencer Marketing & Communications at SAP Ariba and SAP Fieldglass. She is also the Creator of the SAP Global Influencer Program, which she took from pilot to a full-scale global function across SAP with the purpose of driving influencer marketing across the entire customer journey – from awareness to demand-gen to advocacy.

SAP Ariba is a leading business commerce network. It combines cloud-based applications with the world's largest Internet-based trading community to help companies discover and collaborate with a global network of partners. SAP Fieldglass is a leader in external talent management and services procurement. Its cloud-based open platform has been deployed in more than 165 countries around the world.

Amisha has worked in marketing communications and social media roles in Silicon Valley for the past 15 years. In that time, she has worked with startups and notable brands such as Citysearch.com, HP, Google, Accenture, Merrill Lynch, VISA, and Time-Warner. She joined SAP in 2010 as Director of Global Corporate Communications and Global PR Lead for Mobile. She went on to become Senior Director of Mobile Product Marketing, and then the Global Head of Influencer Marketing. In April 2018, she took on her current role with SAP Ariba, and added SAP Fieldglass to her scope of responsibilities very recently.

Links:

• SAP website
• SAP Ariba website
• SAP Ariba podcast series
• SAP Ariba YouTube channel
• SAP Intelligent Spend site
• SAP Fieldglass website
• Amisha on LinkedIn
• Amisha on Twitter

This episode was sponsored by Vistatec.

Bruno Herrmann has been a guest on the podcast three times before: on episodes #010, #105 and #133. As a digital leader, he has more than 20 years of experience in international product, content, and customer experience leadership.

Most recently, Bruno was the Digital Globalization Leader at The Nielsen Company, focusing on global content creation, localization, testing, certification and delivery, as well as on product management and international customer experiences.

Before joining Nielsen, Bruno managed online globalization programs at HP, and content management in addition to Web localization at Compaq. Prior that, he worked in the marketing communications and localization industries, taking part in major international projects for high-profile technology clients.

Bruno has been a practitioner, a change agent, a thought leader and a strategist in the areas of international information, transformation and product management – both in the offline and online world. He is a regular speaker, panelist, moderator and workshop leader at conferences and events around the world. He is also a columnist for Brand Quarterly and EContent Magazine.

Links:

• Bruno's article: "Localization Elevates AI Humanization (and Vice Versa)"
• Bruno's articles in EContent Magazine
• Bruno's articles in Brand Quarterly
• Bruno's recent workshop at DigiEx Conference 2019
• Bruno & Esther Curiel's upcoming presentation at LocWorld40
• Bruno on LinkedIn
• Bruno on Twitter

This episode was sponsored by Vistatec.

Loy Searle is the Founder and President of Global Guild, a consulting firm that connects people within the globalization field to a selected group of peers, who mentor each other by sharing their knowledge, expertise, best practices, challenges, successes, and failures. Launched in 2018, Global Guild focuses on creating small, personal communities, rather than an internet forum, so as to better help its members grow their careers, build their networks, and develop strong globalization practices. Loy has been a globalization and content industry leader for over 20 years now. Over the course of her career, she has had a number of senior leadership positions. During her time at Google, she was the Head of Global Production and Language Services, in charge of turning language quality around while shortening time to market. At Intuit, her team built a scalable globalization and innovative content foundation to support the company's market expansion. At Deluxe Entertainment Services Group, her localization team transformed their practice to support the Entertainment industry's digital transformation. Today, at Global Guild, Loy is building curated industry peer networks, which are designed to create stronger leaders and better globalization practices. In addition to her work at Global Guild, Loy is an Advisor at AdvisoryCloud, a platform that gives professionals the exposure and tools to monetize their knowledge, and she is also the current President of Women in Localization. Links:

• Global Guild website
• Global Guild on LinkedIn
• Global Guild on Facebook
• Loy on LinkedIn

This episode was sponsored by Vistatec.

Mara Martins is the Senior Global Marcom Manager at Microsoft, which is of course one of the most successful brands in the world. Since its founding in 1975, Microsoft has become a truly global organization, doing business in more than 223 markets and 96 languages, and employing over 114,000 people worldwide.

Originally from Portugal, Mara speaks five different languages, and has almost two decades of experience in translation and localization. Over the course of her career, she has worked on the vendor side as well as the client side of the industry. She has held a number of management positions, including at Sony, Apple, and Inflobox, before taking on her current role at Microsoft in 2016.

Now based at the company's headquarters in Redmond, Washington, Mara is helping to lead Microsoft's best-in-class global operations. On top of that, she serves as the Assistant Chapter Manager of the Pacific Northwest Chapter of Women in Localization.

Links:

• Microsoft website
• Mara on LinkedIn

Lux Narayan is the CEO at Unmetric, a social-media intelligence platform that he launched in 2012. Unmetric's clients include Fortune 500 companies, agencies, and other large global brands that want to engage more meaningfully with their target audiences. Through Unmetric's platform, brands can analyze how well their social-media content and campaigns are performing, compared to their industry competitors, and they can use their analytics to benchmark and enhance their social media efforts.

With a background in mechanical engineering and marketing, Lux can certainly be described as a serial entrepreneur. Prior to Unmetric, he co-founded an online data backup company called Vembu Technologies, where he still serves on the Board of Directors. He also helped found a non-profit called ShareMyCake, focuses on raising a more 'giving' generation of kids, who are sensitive to the realities around them.

In his role as CEO at Unmetric, Lux leads a team of 70 people distributed across three continents, four countries, and 10 cities. He divides most of his time between the company's operations in India and its U.S. headquarters.

Outside of work, Lux has many interests, including origami, molecular gastronomy, stand-up and improv comedy, mountain trekking, and scuba diving. And you can look up his popular TED Talk called "What I Learned From 2,000 Obituaries", in which he shares what those immortalized in print can teach us about a life well lived.

Links:

• Unmetric website
• Unmetric on LinkedIn
• Unmetric on Facebook
• Unmetric on Twitter
• Lux on LinkedIn
• Lux's TED Talk

This episode was sponsored by Vistatec.

Matteo Ceurvels has been featured before on this podcast: on episode #83, #106, and most recently, on episode #116. He is a Regional Analyst at eMarketer, which is a leading market research firm headquartered in New York City. With a background in Latin American studies and political science, His role at eMarketer is specifically focused on the digital marketing landscape of LATAM and Spain.

On this episode, Matteo talks about his most recent report for eMarketer, which was released in March: "Latin America Digital Ad Spending 2019: As More Consumers Turn to Digital, Ad Spending Grows". This eMarketer report features Matteo's latest forecast for ad spending in Latin America, including regional and country breakouts in six markets: Argentina, Brazil, Chile, Colombia, Mexico and Peru. It examines the key drivers fuelling market movements, and outlines four emerging digital trends in the LATAM region.

Links:

• eMarketer website
• eMarketer report: "Latin America Digital Ad Spending 2019"
• eMarketer on LinkedIn
• eMarketer on Facebook
• eMarketer on Twitter
• Matteo on LinkedIn
• Matteo on Twitter
• Matteo's website

This episode was sponsored by Vistatec.

Igor Afanasyev is the Director of Localization at Evernote, a popular productivity app designed for creating, organizing and sharing notes and task lists. Founded in 2008 and headquartered in Redwood City, California, Evernote is now being used by 225 million people around the world, in over 25 languages, every day. With a background in UI design, Igor has been on the Evernote team from the very beginning. He bootstrapped the internationalization and localization infrastructure from the ground up, managed the development of Evernote's online translation platform, and successfully built a lean localization process that has proven to be agile as well as cost-efficient. In the past few years, Igor has shared Evernote's unique vision of the localization process and its tools at events such as LocWorld conference and Silicon Valley's International Multilingual User Group forum (or IMUG, for short), as well as through various webinars. Links:

• Evernote website
• Evernote Translation Server
• Evernote's Cross-Platform i18n Library on GitHub
• Serge.io website
• Mozilla's Localizability Guidelines (from 1998 but still relevant)
• Evernote on LinkedIn
• Evernote on Facebook
• Evernote on YouTube
• Evernote on Instagram
• Evernote on Medium
• Evernote on Twitter
• Igor on LinkedIn

This episode was sponsored by Vistatec.