The Worldly Marketer Podcast

Phil Ahad is the Executive Vice President, Head of Products and Strategy at Toluna, a leading digital insights company headquartered in Paris.

Since its founding in the year 2000, Toluna has grown from a one-person operation to a global company of more than 1,200 staff in 21 offices on 4 continents. Its mission is to help companies around the world make clearer business decisions by bringing brands and people together via a streamlined research platform and the world's largest social-voting community.

Based in the Washington, D.C. area, Phil is a digital marketing expert with over a decade of experience. He first joined Toluna in 2012, and after serving in a couple of different senior leadership positions there, he took on his current role in 2017.

Phil is passionate about identifying first-look technology and trends that innovate companies, industries and business concepts. And he has a broad range of experience in digital product leadership and marketing focusing on automation and disruption across all industry types.

Links:

• Toluna Group main website
• Toluna Insights website
• Toluna on LinkedIn
• Toluna on Facebook
• Toluna on YouTube
• Toluna on Twitter
• Phil on LinkedIn

Miryam Lazarte was first featured on episode #008 of this podcast. She is the Founder and CEO of LatAm Startups, a non-profit corporation based in Toronto, Canada. In her role as CEO, Miryam manages the organization's day-to-day operations, and provides new ideas and projects to connect Canadian and Latin-American technology ecosystems.

Through her organization's LatAm Hub program, in particular, Miryam has been bringing market-ready tech startups from Latin America to Toronto or to New York, and then helping them to scale globally from there. Participants of the program take advantage of a transitional space where they can identify opportunities to go global while having their startup headquarters or partnerships based in North America. The LatAm Hub offers a three-month "soft landing" program, as well as one or two-week bootcamps for startups looking for market validation.

Catch Miryam's insights on what's trending in the LatAm tech space, and why today's startups need to take a global perspective – and some risks – in order to be successful.

Links:

• LatAm Startups website
• LatAm Hub Toronto webpage
• LatAm Startups on LinkedIn
• LatAm Startups on Facebook
• LatAm Startups on YouTube
• LatAm Startups on Twitter
• Miryam on LinkedIn
• Miryam on Twitter

James Moffat is a Swiss-based sales and marketing consultant with an expertise in telecommunications and cross-border business. Through the two consultancies he founded, disrupt-it and Visibility Impact, he helps companies promote their products and services within Europe and beyond.

With a background in electrical engineering, James spent the first 10 years of his career working in his native U.K., before relocating to the Netherlands in 2000. A couple of years later, he relocated to Bern, Switzerland, where he been based ever since.

As a Business Growth Transformation Expert, James now leads and nurtures sales teams to accelerate growth and efficiency, coupled with team collaboration to drive business results. He works with business owners, startups and industry experts, driving product or service awareness, and creating visibility to help them make an impact across borders.

Currently, James is preparing to launch Visibility Impact's new 12-week training program for business owners and aspiring entrepreneurs.

Links:

• Visibility Impact website
• Visibility Impact on LinkedIn
• Visibility Impact Facebook group
• disrupt-it website
• disrupt-it on LinkedIn
• James on LinkedIn
• James on Twitter

Emiliano Introcaso was previously featured on episode #055 of this podcast. Based in Toronto, Canada, he is a Certified International Trade Professional (CITP) and a Professional Logistician (P.Log.) with almost two decades of experience working with manufacturers and exporters.

Emiliano combines his extensive experience in international logistics and supply chain management with his current work as an educator. He been teaching and designing academic programs at several Ontario-based colleges for almost a decade now. He also delivers training workshops – both in Canada and abroad – to organizations looking to improve their knowledge around export practices.

Earlier this year, Emiliano took on the role of Export Help Advisor at Export Development Canada (EDC), which is Canada's export credit agency. Founded in 1944, EDC is a self-financing, Crown corporation that operates at arm's length from the Canadian government. Its job is to support and develop Canada's export trade by helping Canadian companies respond to international business opportunities. EDC provides trade credit insurance, export financing, and bonding solutions, as well as extensive trade and international market expertise, to Canadian exporters and investors.

Catch Emiliano's valuable advice for SMEs looking to export into new markets for the first time!

Links:

• Emiliano's website
• Emiliano on LinkedIn
• Emiliano on Twitter
• Export Development Canada (EDC) website
• EDC's "Introduction to Exporting"
• EDC's Export Help tool
• Emiliano's article about eco-labelling on the EDC blog
• Government of Canada's Trade Data Online tool
• Guide to Harmonized System (HS) codes
• Canadian Trade Commissioner's "Step-By-Step Guide to Exporting"
• Canada Border Services Agency's "Exporting Goods from Canada"

Simon Kemp has been featured on three previous episodes of this podcast: TWM 022, TWM 048, and TWM 104. You might say he's become a perennial guest, and with good reason. Simon is probably best known for his annual Global Digital Reports and quarterly Global Statshots, which he produces in collaboration with Hootsuite, a social-media management platform, and We Are Social, a global digital marketing agency.

As the Founder and CEO of his own digital marketing and branding consultancy, Kepios, Simon helps organizations all over the world make sense of the future. He is passionate about showing business owners and senior executives how digital technologies can help them achieve their goals and ambitions. Simon has already worked with many of the world's most admired brands, including Unilever, Google, Coca-Cola, Nestlé, Johnson & Johnson, and Diageo, and he's a regular speaker at top conferences and events all across the globe.

Most recently, Simon founded an online reference library called DataReportal, which offers hundreds of reports packed with data, insights, and trends to help businesses make more informed marketing decisions. Through DataReportal, marketers can easily explore the most up-to-date digital behaviours in every country around the world, with all the numbers they need to understand how people use the Internet, mobile devices, apps, social media, and e-commerce. It's a fantastic new resource and, on top of that, it's free!

Links:

• DataReportal website
• Kepios website
• Kepios on LinkedIn
• Kepios on Twitter
• Simon on LinkedIn
• Simon on Twitter

Allison Ferch is the Executive Director of the Globalization and Localization Association (GALA), which is a global, non-profit trade association for the translation and localization industry. Founded in 2002, GALA's mission is to support its member companies and the globalization sector by creating communities, championing standards, sharing knowledge, and advancing technology.

In her role as Executive Director, Allison leads GALA's internal operations and is responsible for the successful leadership and management of the association. She works with the Board of Directors to set the strategic direction of the organization, and she ensures the strategic alignment of all of GALA's programs and services.

Allison is also responsible for developing partnerships that accelerate growth for GALA and its members. With nearly 400 member companies located all around the world, GALA is the largest global industry association for the translation and localization sector.

Links:

• GALA website
• GALA publications
• GALA on LinkedIn
• GALA on Facebook
• GALA on Twitter
• GALA 2019 Conference in Munich
• Allison on LinkedIn

Ron Pick is the VP of Marketing and Demand Generation at SimilarWeb, a New York based market research firm that specializes in digital market intelligence, and whose clients include Walmart, AirBnB, adidas, DHL and eBay. Founded in 2007, SimilarWeb now has over 400 employees around the globe, with offices in New York, San Francisco, London, Tel Aviv, Tokyo, Kiev, Paris, and Sao Paulo.

Ron is a seasoned entrepreneur with a unique combination of growth market and business development experience in various technology and advertising industries. He has helped grow startups from idea to maturity, and has worked on initiatives dealing with both small and mid-sized companies. His work incorporates years of team building, growth, and bleeding-edge technology development, as well as marketing to, and partnering with companies all around the world.

Catch Ron's insights on how today's data-savvy brands are using web-traffic intelligence to expand into new markets.

Links:

• SimilarWeb website
• SimilarWeb on LinkedIn
• SimilarWeb on YouTube
• SimilarWeb on Facebook
• SimilarWeb on Twitter
• Ron on LinkedIn
• Ron on Twitter

Ryan Patel is a global business executive, a board director, an international keynote speaker, and a CNN TV contributor on the Newsroom. He is an expert in scaling businesses, and has worked for startups as well as publicly-traded companies. His deep knowledge in strategic global market development, concept scalability, digital transformation in retail, and consumer-driven marketing has made him a thought leader in the global business realm.

A strong believer in giving back to the community and paying it forward, Ryan has been the recipient of numerous accolades for his work of inspiring and modelling how business can make a social contribution.

As a global executive, Ryan serves on several Advisory Boards and Boards of Directors across different sectors, from social responsibility to technology. He recently served as the Vice President of Global Development for Pinkberry, the leading frozen yogurt brand. Over his five-year tenure there, the company went from fewer than 95 locations to over 270 stores in 23 countries.

Ryan has been featured on major business-media outlets, and has given talks around the world. His clients include Edison International, the Nasdaq Centre, Salesforce, the London School of Economics, the Wharton Business School, Osaka University, and the World Government Summit, to name a few.

Links:

• Ryan's website
• Ryan on LinkedIn
• Ryan on Instagram
• Ryan on Twitter

Hilary Atkisson Normanha is the Product Localization Manager at Eezy.com. Founded in 2010, Eezy is an online network that helps millions of professional designers, illustrators and artists connect with design resources from brands around the world.

With a background in psychology, Hilary began her career over a decade ago as a professional translator and language instructor. In 2015, she took on the role of International Program Manager at DTM Distributors, a Kentucky-based transportation company.

In 2017, Hilary joined Eezy, where she now oversees all website and product localization. This includes leading a team that builds and maintains a company-specific translation memory and terminology databases, and working with the Content Director to develop products that are specific to each locale. Hilary is also responsible for researching country-specific product data, as well as the cultural and linguistic characteristics of Eezy's international users to give them the product they need and advocate for their best possible user experience.

Links:

• Eezy website
• Eezy on LinkedIn
• Eezy on Facebook
• Eezy on Twitter
• Hilary on LinkedIn

Lucie Newcomb was first featured on episode #038 of this podcast. She is the head of The NewComm Global Group, Inc., a management consulting firm that specializes in global markets expansion and leadership development for the B2B technology and services sector.

For over 20 years now, Lucie has been helping her clients grow their brands and revenue streams worldwide – including into Emerging Markets – and often serves as an interim or fractional CMO for B2B companies.

In addition to her role at The NewComm Global Group, Lucie is a Global Mentor with the U.S. Department of State's Global Innovation - Science & Technology (GIST) program. She has also served on the Advisory Board of Brand2Global, the leading conference series on global marketing and branding.

Currently, Lucie is working on go-to-market strategies for tech startups that specialize Software as a Service (SaaS), Platform as a Service (PaaS), the Internet of Things (IoT), Infrastructure as a Service (IaaS), and Software solutions.

On this episode, Lucie focuses on the particular challenges and opportunities for business looking to enter today's Emerging Markets.

Links:

• ​The NewComm Global Group website​
• Lucie on LinkedIn
• Lucie on Twitter​​