The Worldly Marketer Podcast

Sonia Zamborsky is the Director of Product Field Support & Communications, Digital Globalization at Marriott International. Based at Marriott's headquarters in Bethesda, Maryland, she also serves as the Communications Director for ONE Marriott, the company's LGBTQ and Straight-Ally Associate Network, which has nearly 2,500 members worldwide.

With a B.A. in International Affairs from The George Washington University, Sonia gained some first-hand entrepreneurial experience in back in 1998, when she co-founded a successful web-applications development company called Corporate Zen, Inc. As the CEO of Corporate Zen, she successfully led a team of 12 people and built a global client base.

In 2004, Sonia helped Corporate Zen transition to new ownership, and then went on to join Marriott International in the role of Senior Project Manager. In the years since then, she has served as Marriott's Director of eCommerce Product Development and as Communications Director, before taking on her current role in 2012.

Sonia is an intrepid world traveler with a passion for cross-cultural understanding. In addition to her work, she also serves as a Global Village volunteer with Habitat for Humanity International, and as a Team Leader for Marriott International's annual global community-service day.

Links:

• Marriott International website
• Marriott International on LinkedIn
• Marriott International on Facebook
• Marriott International on Instagram
• Marriott International on Twitter
• Starwood Hotels & Resorts website
• ONE Marriott website
• Sonia on LinkedIn
• Sonia on Twitter

Corrie Germin has been helping companies expand into new markets for over 13 years. In the course of his career, he has worked in South Africa, in Australia, and, of course, in his native Canada – continuously developing his core competencies in the field of Economic & Business Development, connecting global companies to global opportunities.

Early on in his career, Corrie spent six years with the South African Department of Trade & Industry as a Trade & Investment Manager. Next, he relocated to Australia to work with the City of Brisbane, and eventually took on the role of Investment Director at the Australian Trade Commission based in Canada. Throughout, Corrie has been focused on the Resource & Energy sector, and promoted investment from Canada into Australia. Since 2015, he has been working to promote New South Wales Australia as an investment destination for mining, oil and gas companies from around the world.

Now based in Toronto, Corrie has taken on the role of Executive Director for Strategic Trade, Investment, & Technology Advisory at his own consultancy, the Invest & Trade Business Advisory. Through this consultancy, he has collaborated with the World Trade Centre Toronto to launch its new Trade Accelerator Program (TAP), which is aimed at Canadian SMEs looking to expand into international markets.

Links:

• Toronto Region Board of Trade website
• Toronto Region Board of Trade on LinkedIn
• Toronto Region Board of Trade on Twitter
• World Trade Centre Toronto website
• World Trade Centre Toronto on Twitter
• Trade Accelerator Program (TAP)
• Corrie on LinkedIn

Sophie Lechner is the Founder and CEO of Global Commerce Education, Inc., the operating company for the G2 Experience program. It's an innovative program that accelerates the global expansion of companies by helping them successfully enter new markets. The program teaches multicultural competencies through action learning, deep immersion, and rich networking in global business hubs.

Originally from France, Sophie began her career in law and finance, then shifted into marketing management in 1995, when she joined Pfizer Pharmaceuticals in New York. There, she led teams and projects across many countries, and managed professional education for several billion-dollar global brands. She eventually took on the role of Associate Director, Global Marketing at Bayer Pharmaceuticals, where she led multinational conferences and workshops for physicians and researchers.

In the course of her career, Sophie has led many cross-functional international teams. With 25 years of experience, she is an expert in global trade, cross-border transactions, market-entry strategies. Sophie is also a certified cross-cultural trainer, and she speaks in the U.S. and abroad at workshops, conferences and webinars offered by Global Commerce Education Inc. or co-sponsored with private companies or national development agencies.

Links:

• G2 Experience website
• G2 Experience blog
• Global Commerce Education, Inc. on LinkedIn
• The G2 Experience on Facebook
• G2 Experience on Twitter
• Sophie on LinkedIn

Matteo Ceurvels is a Senior Researcher at eMarketer, a leading market research firm headquartered in New York City. With a background in Latin American studies and political science, he is specifically focused on the digital marketing landscape of Latin America and Spain.

I've had the pleasure of featuring Matteo on a previous episode of this podcast (TWM#083), back in November 2017. We had an excellent conversation about the current state of digital usage and marketing in the LATAM region.

Today, Matteo is back on the show to talk about eMarketer's most recent report on Latin-America: the "LATAM Ad Spending Summary 2018" report, which was released just last month.

Links:

• eMarketer website
• eMarkter articles
• eMarketer on LinkedIn
• eMarketer on Facebook
• eMarketer on Twitter
• eMarketer podcast "Behind the Numbers"
• Matteo's website
• LATAM Online
• Matteo on LinkedIn
• Matteo on Facebook
• Matteo on Instagram
• Matteo on Twitter

Bruno Herrmann is the former Director of Globalization at The Nielsen Company. I first introduced him to listeners of The Worldly Marketer Podcast on episode #TWM010: How Simplicity Spells Success in the Age of Digital Globalization.

Bruno is a frequent speaker and moderator at industry events, and he is seasoned strategist, evangelist and leader in the areas of globalization, global content, and digitalization. His threefold manifesto to create value digitally and delight customers globally is:

1. Digital is global by nature, not by default.
2. There is no great local experience without global excellence.
3. The rest of the world is most of the world.

With his a passion for taking up challenges at the crossroads of product, content and technology in the digital age and around the world, Bruno has become one of the industry's best-known thought leaders.

Links:

• Article: "Global Content Needs Automated Intelligence as Much as Intelligent Automation"
• Bruno's other articles in EContent Magazine
• Bruno's articles in Brand Quarterly Magazine
• Bruno's article in Slator
• Bruno on LinkedIn
• Bruno on Twitter

It's a pleasure to welcome Simon Kemp back to The Worldly Marketer Podcast. He has been on the show twice before: on episodes TWM#022 (Why Marketing In Asia Is All About Cultural Intelligence) and TWM#048 (What You Need to Know About Global Digital Usage in 2017).

Originally from Scotland, Simon has been living in Singapore for over a decade. He is the Head of Kepios, a global marketing consultancy that helps brands make sense of the future. He's also the creator of the well known Global Digital Reports, which he publishes annually and updates quarterly in collaboration with Hootsuite and WeAreSocial.

Simon's much-anticipated reports are available for free via the Kepios website and on SlideShare. They provide marketers and business owners with a detailed and up-to-date snapshot of how people all around the world are using the Internet in general and social media in particular. They represent an invaluable resource for anyone planning an international marketing strategy.

Catch Simon's latest insights from the 2018 data. You can even follow along via the linked SlideShare presentations, below. And if you have any questions for Simon, feel free to send them along via the Verbaccino Contact page! I'll be happy to have Simon back on the show to answer your questions on a future episode.

Links:

• Kepios website
• Kepios Data
• Kepios on LinkedIn
• Kepios on Twitter
• Kepios presentations on SlideShare
• SlideShare: Digital in 2018 Global Overview
• SlideShare: 2018 Digital Yearbook
• SlideShare: 2018 Q2 Global Digital Statshot
• Hootsuite website
• WeAreSocial website
• Simon on LinkedIn
• Simon on Twitter

Dave Ruane is part of the Enterprise Business team at Xplanation, a global language services company headquartered in Belgium. He works with international companies in the industrial and manufacturing sectors to design and implement solutions that help them meet their global market strategies.

With a background in electronic engineering, Dave started his career at the height of the software localization revolution that was happening in the mid-1990s in Dublin, Ireland, his hometown. After a three-year stint with the engineering team at Microsoft there, he went on to join Lionbridge, one of the world's top localization companies, where he applied his knowledge in a series of leadership positions. Since then, he has worked for various localization organizations in technology management, solutions, operational management, and sales roles.

These days, Dave is on a mission to inspire people in the localization industry to share their ideas, expertise and innovations, so that the collective knowledge can increase. He is a regular speaker and moderator of industry panels, and he is also a co-founder of the Process Innovation Challenge, a platform for sharing innovation in the localization industry.

Links:

• Xplanation website
• LocWorld website
• Process Innovation Challenge: Call for Papers for LocWorld37
• Dave on LinkedIn
• Dave on Twitter

Laurel Delaney is the President of GlobeTrade.com, a management consulting company that helps entrepreneurs and small businesses go global. Based in Chicago, she has over three decades of experience in the area of trade, export and global small business. Laurel has authored numerous articles for international and scholarly publications, as well as several books, including her most recent one entitled Exporting Essentials: Selling Products and Services to the World Successfully.

Besides running her consultancy, Laurel divides her time between – among other things – serving as a board member for the World Entrepreneurship Forum, being an active member of the International Council for Small Business, and as the Chicago Chapter Chair for the Women Presidents' Organization. She is also the creator of the Global Small Business Blog – which is ranked No. 1 in the world for entrepreneurs and small businesses interested in going global – and the Global Small Business Forum.

In 2008, Laurel launched Women Entrepreneurs GROW Global (WEGG). It's a non-profit organization whose mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community. And I'm very honoured to be the speaker for an upcoming WEGGinar, which is one of the free monthly webinars that Laurel organizes for the online WEGG community.

Links:

• com website
• The Global Small Business Blog
• Book: "Exporting: the Definitive Guide to Selling Abroad Profitably"
• Laurel's books: the complete collection
• Women Entrepreneurs GROW Global (WEGG) website
• WEGG on Twitter
• Laurel on LinkedIn
• Laurel on Twitter
• Laurel's email address

Florian Auckenthaler is the owner of DesigningIT, an international digital agency that specializes in multilingual website development. Through custom web design, localization, international SEO, creative campaign strategy, analytics, and other digital services, DesigningIT helps businesses win new customers both at home and abroad.

Originally from Austria, Florian first moved to the United States as a student. Almost two decades later, he's now happily settled in Charleston, South Carolina, where he founded DesigningIT in 2003.

With his background in international business and web development, Florian is passionate about helping global companies figure out how international digital marketing fits into their overall business model.

Links:

• DesigningIT website
• DesigningIT on LinkedIn
• DesigningIT on Facebook
• DesigningIT on Twitter
• Florian on LinkedIn

Tanya Sapty is the Founder of Circa Translations Inc., a newly-launched language services company based in right here, in Toronto, Canada. With over a decade of experience in the language industry, Tanya started off her career as a French-to-English translator, eventually taking on senior management positions at a series of Toronto-based companies.

Besides her expertise in the language industry, Tanya has also worked in the field of sales and marketing, first at the Toronto offices of Procter & Gamble, then at TBWA, and finally at Evolusent.

With Circa Translations, Tanya is fulfilling her vocation of running her own boutique agency, focused on high-quality human translation and a special attention to cultural relevance. She is as passionate about the translation and localization process as I am. That's why I'm very excited to announce that Tanya's brand new agency, Circa Translations, and my international marketing consultancy, Verbaccino, are now affiliate partners.

Links:

• Circa Translations Inc. website
• Circa Translations Inc. on LinkedIn
• Circa Translations Inc. on Facebook
• Circa Translations Inc. on Twitter
• Tanya on LinkedIn