The Worldly Marketer Podcast

Michiel Kroder is a copywriter and localization expert based in the Netherlands. He helps entrepreneurs and business owners find clarity in their messaging by crafting strong, authentic and persuasive marketing content for multiple media.

With a background in creative writing, copywriting and journalism, Michiel has been creating, editing and managing online content for over a decade, most of which he spent working in the video games industry – first at Commodore Gaming, then at Nintendo of Europe.

Michiel also worked at the Amsterdam office of Blast Radius, a global digital marketing agency headquartered in Vancouver. In his role at Blast Radius, he was responsible for managing digital content for Microsoft Netherlands, and for monitoring Dutch social engagement around their products and services.

Since 2015, Michiel has been working as a freelance content creator from his home in Uithoorn, just south of Amsterdam.

Links:

• Michiel's website
• Michiel on LinkedIn
• Michiel on Facebook
• Michiel on Instagram
• Michiel on Twitter

Carrie Livermore Fischer has been working in the language and localization world for almost three decades now. She is the Internationalization Manager at Subway, the US-based quick-service restaurant (QSR) franchise. Founded in 1965, Subway now has well over 43,000 restaurants in over 100 countries, and the company was named as one of the fastest-growing franchises in the world by Entrepreneur magazine.

With a background in French business and translation, Carrie started her career at Transparent Language, a language-learning company based in New Hampshire. From there, she moved to Connecticut to join Hyperion Solutions, where she helped create a localization department that could handle all of Engineering's globalization needs.

After Hyperion Solutions was bought up by Oracle, Carrie stayed on and learned how a large corporation manages all of its globalization requirements. After 14 years with Hyperion/Oracle, she relocated again, this time to Boise, Idaho, to take on the role of Localization Program Manager at Bodybuilding.com. Eventually, in 2017, Carrie joined Subway in her most recent position.

Links:

• Subway website
• Subway on Facebook
• Subway on Instagram
• Subway on Twitter
• Subway on YouTube
• LocWorld website
• LocWorld38 conference program
• Carrie on LinkedIn

Tanya Sapty was previously featured on episode #100 of this podcast. She is the Founder of Circa Translations Inc., a language services company based in Toronto, Canada.

Tanya began her career as a French-to-English translator, and has more than a decade of experience in the language industry, including in senior management roles. In the course of her career, she has also acquired first-hand experience in the field of sales and marketing, and has worked on major campaigns for some of the world's best-known consumer brands.

With her agency, Circa Translations Inc., Tanya is now focused on providing high-quality human translation with a particular attention to cultural relevance. Areas of speciality include financial, medical, and marketing translation.

In the interest of full disclosure: Circa Translations Inc. is now an affiliate partner of Verbaccino, as mentioned in the pre-roll message of this podcast.

Links:

• Circa Translations Inc. website
• Circa Translations Inc. on LinkedIn
• Circa Translations Inc. on Facebook
• Circa Translations Inc. on Twitter
• Tanya on LinkedIn

Matteo Ceurvels has been featured twice before on this podcast: first on episode #083 and, more recently, on episode #106.

Matteo is a Senior Researcher at eMarketer, which is a leading market research firm headquartered in New York City. With a background in Latin American studies and political science, his role at eMarketer is specifically focused on the digital marketing landscape of Latin America and Spain.

On this episode, Matteo dives into the key findings from his most recent report for eMarketer: "Latin America Ecommerce 2018: Digital Buyer Trends for Argentina, Brazil and Mexico".

Links:

• eMarketer website
• eMarkter report: "Latin America Ecommerce 2018"
• eMarketer on LinkedIn
• eMarketer on Facebook
• eMarketer on Twitter
• Matteo on LinkedIn
• Matteo on Facebook
• Matteo on Instagram
• Matteo on Twitter

Joel Backaler is a global marketing strategist, an award-winning author, and an international keynote speaker. He is Managing Director at Frontier Strategy Group, a research and advisory firm that helps companies enter and expand their presence in international markets.

Joel combines his expertise in global marketing with a strong connection to China. He is a member of the National Committee on US-China Relations, and he is a fluent Mandarin speaker. Early in his career, he spent many years working in Asia, including in Beijing, Shanghai, Taipei, and Singapore.

Joel's writing has appeared in business media outlets including Forbes, the BBC, and The Financial Times. He is a sought-after international keynote, with previous speaking engagements in Asia, Latin America, Europe and North America.

Last but not least, Joel is the author of two books: China Goes West, which was originally published in 2014, and a new book, coming out in September 2018, called Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business.

Links:

• Frontier Strategy Group website
• Joel's website
• Joel's book "China Goes West" on Amazon
• Joel's book "Digital Influence" on Amazon
• Joel on LinkedIn
• Joel on Instagram
• Joel on Twitter

Dr. Nitish Singh is a leading global digital marketing and localization expert, who was previously featured on episode #88 of this podcast. He is a Professor at the Boeing Institute of International Business at St. Louis University, Missouri, and he has been teaching there for over a decade now. He is also the President of Integtree LLC, which an ethics and compliance consulting firm.

Nitish holds a Ph.D. in International Business and Marketing, and his primary research focuses on cross-cultural consumer marketing, global e-business, and sustainability. He is the co-author of two critically-acclaimed books: The Culturally Customized Web Site: Customizing Websites for the Global Marketplace and Localization Strategies for Global e-Business.

In addition to his responsibilities as a professor and business owner, Nitish is a close collaborator with The Localization Institute. Since 2013, he has helped organize the Institute's Brand2Global conference series, and he has contributed significantly to the development of its online certification programs.

Most recently, Nitish developed and launched the Global Branding and Marketing Certification program, which is now open for enrolment on the Brand2Global website.

Links:

• Global Branding and Marketing Certification program
• Brand2Global homepage
• Brand2Global on LinkedIn
• Brand2Global on Facebook
• Brand2Global on Twitter
• The Localization Institute website
• Nitish Singh on LinkedIn

Ulrich Henes is the Founder & President of The Localization Institute, and was previously featured on episode #49 of The Worldly Marketer Podcast. Since 1995, the Institute has become a leader in educational advancement in the field of localization. It has partnered with top universities and professional associations to develop comprehensive certification programs in localization project management, quality management, and global digital marketing.

In 2003, Ulich co-founded the Loccalization World conference series, which is now held three times a year – in North America, in Europe, and in Asia – and is recognized as the world's premier conference and exhibition series for the localization industry. Currently, he's busy preparing for the 38th edition of LocWorld, which will take place in Seattle, Washington, this October.

Ulrich is passionate about connecting the localization and global marketing communities. And that's why, in 2013, he also launched the Brand2Global conference series, which is specifically designed for professionals who drive global marketing and are responsible for international market share and revenue. I had the great honour of being invited to be a panelist at the last edition of Brand2Global, which was held in Silicon Valley last Fall.

In this epsisode, Ulrich talks about the next edition of Brand2Global, which is being planned for Spring of 2019. More specifically, we chat about a very exciting project that we'll be working on together in advance of that conference: the B2G Podcast, to be launched in the Fall of 2018.

Links:

• The Localization Institute website
• The Localization Institute on LinkedIn
• The Localization Institute on Facebook
• The Localization Institute on Twitter
• Brand2Global website
• Brand2Global on YouTube
• Brand2Global on Twitter
• LocWorld website
• LocWorld on LinkedIn
• LocWorld on Facebook
• LocWorld on Twitter
• Ulrich on LinkedIn

Nataly Kelly is the VP of International Operations and Strategy at HubSpot, an inbound marketing, sales, and services software company based in Cambridge, Massachusetts. Founded in 2006, HubSpot has been recognized by Inc., Forbes, and Deloitte as one of the world's fastest-growing companies. Beyond the US, it now has offices in Ireland, Singapore, Australia, Japan, Germany, and Bogota, Colombia opening soon.

With a background in translation and interpretation, Nataly loves helping companies grow internationally. She has over 20 years of experience working with global organizations, both in-house and as an independent consultant. She is the former Chief Research Officer at Common Sense Advisory, a market-research company focused on the localization industry, and she has held leadership roles at various translation services and technology companies.

Nataly is a regular contributor to media outlets, including the Harvard Business Review and the Huffington Post, on topics of global business and localization. She is also an author with Penguin Random-House, and her most recent book is called Found in Translation: How Language Shapes Our Lives and Transforms the World.

A former Fulbright scholar, Nataly has been the recipient of numerous business awards over the years. She is a frequent speaker at industry events, an occasional guest professor, and a Board member of MultiLingual, the leading industry magazine for website globalization, international software development and language technology.

Links:

• HubSpot website
• HubSpot on LinkedIn
• HubSpot on Facebook
• HubSpot on YouTube
• HubSpot on Instagram
• HubSpot on Twitter
• Born To Be Global blog
• Nataly's book: "Found in Translation: How language shapes our lives and transforms the world"
• Nataly's articles in the Harvard Business Review
• Nataly's articles in the Huffington Post
• Nataly's articles on Medium
• Nataly on LinkedIn
• Nataly on Twitter

Erica Haims is an international marketing expert, who views content through a global lens. As the Head of Haims Consulting, her unique vantage point covers just about every aspect of content production. She is a global producer at heart and believes in empowering globally-minded brands to create impactful and consistent messaging.

Before starting her own consultancy in 2015, Erica held long-term roles at Apple and Atlantic Records. She now has over 20 years of experience in the entertainment and technology industries, working in marketing, video production, and graphic design environments.

In addition to her client work at Haims Consulting, Erica has taken on the role of Executive Director for the Marketing Committee at Women in Localization, a global organization that I've featured several times before on this podcast. Erica currently manages all content production, event marketing, social media, web production, and editorial for this vibrant organization, which has 4,500 members around the world – and counting!

Links:

• Haims Consulting website
• Haims Consulting on LinkedIn
• Women in Localization website
• Women in Localization on LinkedIn
• TWM 035: The Global Success of Women in Localization
• Erica on LinkedIn
• Erica on Twitter

Darlene Duggan is the President and CEO at Duggan International Group, a full-service international business consultancy that she founded in 2004. Previously, she spent several years working as a Trade Commissioner for the Government of Canada's Department of Foreign Affairs and International Trade, now called Global Affairs Canada.

Based in Halifax, Nova Scotia, on the East Coast of Canada, Darlene believes that expanding your business in the global economy is as important as maintaining your local client base. With her BPR and CIT designations, she has over 20 years of experience in business planning, public relations and communications, sales and marketing, international trade consulting, and strategic initiatives.

Through the Duggan International Group, Darlene helps companies develop the right business plans and sales & marketing strategies to establish themselves in new markets. She also conducts foreign market research, and with her worldwide network of associates, she organizes trade missions and helps companies find the best possible local partners.

Links:

• Duggan International Group website
• Duggan International Group on LinkedIn
• Duggan International Group on Facebook
• Duggan International Group on Twitter
• Darlene on LinkedIn