The Worldly Marketer Podcast

Esther Curiel is a global content and localization expert with more than two decades of experience. Currently, she is a Localization Operations Manager at Indeed.com, the world's #1 online job site. Headquartered in the U.S. and with offices in Dublin, Düsseldorf, and beyond, Indeed.com receives over 250 million unique visitors every month from over 60 different countries.

Originally from Spain, Esther started her career in localization in 1998, and has worked on the vendor as well as on client side of the industry. She has a particular interest in content marketing, and streamlining the collaboration between marketing and localization, to help bring great user experiences to global audiences.

Esther is an active member in the localization community. She is the assistant chapter manager of Women in Localization Ireland, and she has participated in LocWorld as well as Brand2Global events, leading discussions on global marketing topics.

Catch Esther's valuable insights on how Indeed.com grew from a small Texas startup into a successful global company, and how it plans to keep on growing into the future.

Links:

• Indeed.com website
• Indeed.com on LinkedIn
• Inside Indeed on Facebook
• Inside Indeed on Twitter
• LocWorld40 - Portugal
• Process Innovation Challenge
• Esther on LinkedIn
• Esther on Twitter

This episode was sponsored by Vistatec.

Simon Kemp has been featured on four previous episodes of this podcast: #022, #048, #104, and #125. He is best known for his annual Global Digital Reports, as well as his regional reports and country reports – all of which he produces in collaboration with Hootsuite and We Are Social. These reports provide detailed and up-to-date information on how people around the world are using the Internet in general and social media in particular.

Originally from Scotland, Simon has been living in Singapore for over a decade now. He is the Head of Kepios, a global marketing consultancy that helps brands make sense of the future.

All of Simon's reports, which he has been publishing since 2011, are now available free of charge via DataReportal.com. This new online reference library represents an invaluable resource for marketers and business owners who are planning their international strategies.

Catch Simon's key takeaways from the Digital 2019 report, and send him your comments or questions via the Verbaccino Contact page! We'll make sure to have Simon back for a follow-up interview on a future episode of The Worldly Marketer Podcast.

Links:

• DataReportal website
• Hootsuite website
• WeAreSocial website
• YouTube video: "Burnistoun – Voice Recognition Lift"
• Kepios website
• Kepios on LinkedIn
• Kepios on Twitter
• Simon on LinkedIn
• Simon on Twitter

Renato Beninatto was previously featured on episode #002 of this podcast. In 2017, he co-founded Nimdzi Insights LLC, a market research and international consulting company composed of analysts, consultants, LSP experts, and researchers.

Renato speaks five languages and has lived in seven countries around the world. He has three decades of experience in translation and localization, and has served on the executive teams for some of the most prominent companies in the language industry. In 2001, he co-founded Common Sense Advisory, the first market research company focusing on the language-services space.

In addition to his role as CEO of Nimdzi, Renato is an Adjunct Professor at the Middlebury Institute of International Studies at Monterey, California, and a Faculty Member at the Pi School in Rome, Italy. He is also an author and a frequent speaker on globalization and localization issues at industry events and at universities around the world.

In this episode, Renato talks about how startups and SMEs can go about finding the right experts to help them expand internationally, and why the cost of NOT going global may actually be much higher than that of boldly going ahead with it. Catch our conversation!

Links:

• Nimdzi Insights website
• Nimdzi on LinkedIn
• Nimdzi on Facebook
• Nimdzi on YouTube
• Nimdzi on Instagram
• Nimdzi on Twitter
• Renato on LinkedIn
• Renato on Twitter

This special episode is re-broadcast of episode 24 of the International Buzz Business Podcast by Wordbee, in which Kathrin Bussmann is the featured guest. Along with International Buzz co-hosts, Tanja Falkner and Robert Rogge, Kathrin talks about… podcasting! Yes, it's all very meta.

Founded in 2008 and headquartered in Luxembourg, Wordbee offers fully scalable, cloud-based translation management technologies for Enterprises as well as Language Services Providers (LSPs). The International Buzz Business Podcast was launched in 2017, and the interview with Kathrin Bussmann is re-broadcast here with kind permission from Wordbee.

In this episode, Kathrin explains how she got started as a podcaster, why a podcast can be such an effective content-marketing platform, and why more and more organizations are discovering podcasting as a powerful medium to reach their target audience, build their brands, and establish thought leadership.

Links:

• Wordbee website
• International Buzz Business Podcast: episode 24 show notes
• Wordbee on LinkedIn
• Wordbee on Facebook
• Wordbee on Twitter
• Tanja Falkner on LinkedIn
• Robert Rogge on LinkedIn
• Verbaccino's consulting services
• Kathrin Bussmann on LinkedIn
• Kathrin Bussmann on Twitter

Katell Jentreau is the Regional Globalization Manager for Latin America and Asia Pacific at Netflix. She has more than 20 years of experience in the localization industry, both on the vendor side and on the client side.

Founded in 1997 and headquartered in California, Netflix is the world's leading internet entertainment service with 139 million paid subscriptions in over 190 countries. It offers TV series, documentaries and feature films across a wide variety of genres and languages.

Originally from France, and with a background in translation, Katell began her career in 1995 when she joined SDL, one of the world's leading language services providers. After 15 years of working at SDL's U.K. office, in Sheffield, she relocated to California to take on the role of Senior Localization Manager at Yahoo! Inc. From there, she joined Box, the cloud content management company, where she held a series of localization management roles.

In 2015, Katell joined the Globalization team at Netflix, just as the company was getting ready to launch globally. In her role as Regional Globalization Manager (LATAM & APAC), she has been working on improving and expanding Netflix's localized experience for users around the world.

Links:

• Netflix website
• Netflix on LinkedIn
• Netflix on Facebook
• Netflix on YouTube
• Netflix on Instagram
• Netflix on Twitter
• Katell on LinkedIn

Tarja Karjalainen is the Localization Specialist at HappyOrNot, the company responsible for creating the globally-recognizable 'Smiley' feedback system. With over 25,000 physical 'SmileyTerminals' in airports, office spaces, and retail outlets around the world, the company generates employee and customer feedback data on an unprecedented scale. Founded in 2009, HappyOrNot is headquartered in Tampere, Finland, with a US office in Florida and a global reseller network of over 110 companies. Serving more than 4,000 clients in 120 countries around the world, HappyOrNot has become "The leading solution for instant customer and employee satisfaction analytics and reporting." Its clients include global brands such Microsoft, McDonald's, London Heathrow Airport, LinkedIn, the British National Health Service (NHS), and IKEA. With a strong background in translation, Tarja was originally a freelance translator and project manager, and she has hands-on experience from both the vendor and client sides of the localization industry. She is passionate about languages and communication, localization technology, and ensuring a great user experience. On this episode, Tarja reveals how even the smallest in-house localization team – given the right tools and the right language vendors – can ensure a great user experience for global customers. Links:

• HappyOrNot website
• HappyOrNot on LinkedIn
• HappyOrNot on Facebook
• HappyOrNot on Instagram
• HappyOrNot on YouTube
• HappyOrNot on Twitter
• Tarja on LinkedIn

Bruno Herrmann has been a guest on the podcast twice before: on episodes #TWM010 and #TWM105. He is a seasoned localization and globalization strategist, evangelist and leader with a passion for taking up challenges at the intersection of product, content and technology in various industries and around the world.

Over the course of his 25 years of experience, Bruno has helped design and improve processes, he has partnered with stakeholders and team members, and he has acted as a change agent and a business partner in the IT, Operations, Communications, Marketing and Product Management roles that he has held.

Bruno is a frequent speaker and moderator at industry events, a regular contributor to industry publications, including Brand Quarterly and EContent Magazine, and he is also an Advisory Board Member for Brand2Global.

Links:

• Bruno's January 2019 article for EContent Magazine
• Brand2Global Round Table Barcelona 2019 event
• Bruno's session at Gilbane's Digital Experience Conference 2019
• Bruno on LinkedIn
• Bruno on Twitter

Gopi Koteeswaran is the CEO of LatentView Analytics, one of the world's largest and fastest-growing data analytics firms. Founded in 2006, LatentView Analytics has become a trusted partner to enterprises around the world, including more than two dozen Fortune 100 companies in the financial services, retail, consumer packaged goods, technology, media, automotive and healthcare industries. With more than 550 employees, LatentView Analytics has offices in the U.S., Ireland, the U.K., the Netherlands, Germany, Singapore, and India.

Gopi has a history of leading global companies to positions of strength in geographically diverse markets. He began his career as a brand manager with Johnson & Johnson, and went on to spearhead the company's Vision Care business in India and Malaysia. He then joined Philips at its headquarters in the Netherlands, handling M&As and general management responsibilities. In 2010, he was named CEO of Philip's DirectLife, a health and wellness business.

In 2014, Gopi took on his current role as CEO of LatentView Analytics. He is based the company's Chennai office, in India, and is responsible for the overall growth and expansion of the organization.

Catch Gopi's insights into how the field of data analytics is helping global brands create more relevant, more personalized experiences for their customers.

Links:

• LatentView Analytics website
• LatentView Analytics on LinkedIn
• LatentView Analytics on YouTube
• Gopi on LinkedIn

Antonio Tejada is the Managing Director at Capita Translation and Interpreting, a UK-based language services provider that works with public-sector clients as well commercial clients across the globe. Capita TI is part of Capita plc, the world's leading provider of technology-enabled business services, bringing reliability and strong governance to the localization market.

Antonio has been working in the localization industry since 1992, after having studied Translation at the University of Granada in Spain. In 1998, he relocated to Ireland to pursue new management opportunities at one of the world's largest language service providers. Since then, he has worked in various leadership positions, including in Operations, Business Development, and Language Solutions.

In 2013, Antonio joined Capita in the role of Strategic Business Manager, and eventually took on the role Managing Director in 2017. Since joining Capita, Antonio has used his experience and knowledge of the localization industry to develop, launch and drive Capita TI's in-house, proprietary language technology tools: SmartMATE and LiveLINK. He is also a regular speaker at industry events, including LocWorld and TAUS.

Links:

• Capita Translation and Interpreting website
• Capita TI on LinkedIn
• Capita TI on Facebook
• Capita TI on YouTube
• Capita TI podcast
• Capita TI on Twitter
• Antonio on LinkedIn

Patricia Paladini Adell is the Globalization Director World Wide at CA Technologies, a California-based enterprise software company that has been around since 1976 and was just recently acquired by Broadcom Inc. In her role, Patricia leads the company's globalization strategy and execution. With her team of globalization professionals, she works with the Business Units and Product Teams to make sure that CA Technologies' software solutions succeed in international markets.

Patricia has almost two decades of experience in the content, translation and localization industry – both vendor side as well as client side – and has spent most of her career working in various leadership roles in software globalization. She specializes in building cohesive international teams that help companies grow their international revenue by localizing software in an ecosystem that supports agile software development methodology.

In addition to her role at CA Technologies (a Broadcom company), Patricia is an Associate Professor at the Universitat Autònoma de Barcelona, Spain, where she is based. As a doctoral candidate herself, she is currently working on measuring and visualizing technical debt related to internationalization issues. She is also an active member of industry groups including GALA, TAUS, and Women in Localization.

Catch Patricia's explanation of the four main requirements of software internationalization, which every developer needs to know and any global-minded tech company should implement from the start.

Links:

• CA Technologies (a Broadcom company) website
• Vistatec webinars
• Women in Localization website
• Patricia on LinkedIn
• Patricia on Twitter