The Worldly Marketer Podcast

Alicia Camacho is the Marketing Manager for Europe at Donnelly Language Solutions. Based in Madrid, Spain, she has over a decade of experience in the professional services industries, and she has worked in a range of different markets. With a background in business, sales and marketing, she specializes in strategic planning, inbound marketing and go-to-market strategies.

In addition to her role as at Donnelley Language Solutions, Alicia is a teacher at the digital marketing school EDIT. Prior to that, she spent three years at JLL, where she successfully managed complex global marketing projects across different geographies, time zones, and business lines.

Alicia's endless curiosity and passion for travelling drove her to develop her career in different countries, including Spain, Singapore and the UK. With her positive attitude toward change and ability to build relationships with people from different cultures, Alicia embodies the qualities of today's successful global-minded marketer.

Links:

• Donnelly Language Solutions website
• Donnelly Language Solutions on LinkedIn
• Donnelly Language Solutions on Facebook
• Donnelly Language Solutions on Twitter
• Alicia on LinkedIn

Nina Gibbs is the Managing Director of Savi Global, a consultancy that helps early-phase and established businesses expand into new markets. Launched in 2012, Savi Global combines Nina's passion for international affairs and foreign languages with her many years of experience in business development, marketing strategy, and supply-chain planning.

With a Master's degree in International Affairs from UC San Diego, Nina has worked for clients in the technology, food & agriculture, and defense sectors, and she has a worldwide network of international business resources.

Now based in Redding, California, Nina is focused on providing business planning, marketing strategy and translation services to international startups doing business in the U.S. and to American organizations looking to work globally.

Links:

• Savi Global website
• Blog: "Where to get your global trade news"
• Blog: "How to start an international sales program without going broke"
• Savi Global on LinkedIn
• Savi Global on Facebook
• Savi Global on Twitter
• Nina on LinkedIn

U.S. Government resources:

• SBDC (U.S., Puerto Rico)
• SBDC Global
• CITD (California)
• gov (U.S.)
• MBDA(U.S.)
• Ex/Im Bank (U.S.)
• California Governor's Office of Business Development

Public-private resources:

• Global Chamber
• World Trade Center
• Getting to Global
• WEGG

Yuka Ghesquière Nakasone is the head of Global Bridge, L.S., a globalization and localization consultancy based in Barcelona. Through her services, she provides medium-sized tech companies with the know-how and best practices they need to take their digital products to international markets. She helps her clients plan their globalization and localization strategy, and then implement it.

Originally from Japan, and educated in Spain, Yuka began her career in the language industry in 1996, when she took on the role of localization specialist at Lionbridge, one of the world's top translation companies. In 2001, she founded her own consultancy, Global Bridge. In 2015, she took on the role of Globalization and Localization Director for her main client, Beabloo, a tech company that provides omni-channel digital marketing and analytic solutions for retailers in more than twenty countries in the world.

I first met Yuka in June 2017 at LocWorld 34 in Barcelona, and then again at the Brand2Global 2017 conference in Silicon Valley. We've kept in touch ever since, and I'm honoured to say we've become good friends.

Links:

• Global Bridge website
• Beabloo website
• Beabloo on LinkedIn
• Beabloo on Facebook
• Beabloo on Twitter
• Yuka on LinkedIn
• Yuka on Twitter

Richard M. Brooks is the owner and CEO at K International, a UK-based language services company that has been around for over 30 years. With a background in international business, he first joined the company in 1994, and has been there in various leadership positions ever since, eventually taking on the role of CEO in 2012.

In addition to his work at K International, Richard served on the Executive Board of the Association of Language Companies for many years. He has also contributed to numerous educational programs in Europe, the US, and Asia, and he has co-written several publications on relevant topics.

Richard holds an MBA from the Cranfield School of Management, and he is much respected for his business insights and acumen. As an experienced professional in the language industry, he is a popular speaker at international conferences and events, where his open, passionate and honest style – combined with his dry sense of humour – keeps his audiences thoroughly engaged.

Links:

• K International website
• K International blog
• K International on LinkedIn
• K International on Facebook
• K International on Instagram
• K International on Twitter
• Richard on LinkedIn
• Richard on Twitter

Dr. Michael E. Smith is a business strategist, an entrepreneur, and an applied neuroscientist with over 30 years of experience in basic and applied research on cognitive brain function. He has consulted with dozens of multinational corporations on strategies for leveraging neuroscience to improve consumer engagement with advertising, branding, product development, and packaging.

With a Ph.D. and postdoctoral degrees in Cognitive Psychology, Michael is the author of over 50 publications in peer-reviewed journals, and an inventor on multiple patents for advanced neurological assessment methods. In the course of his 30-year career, he has taught at the university level; he has worked for the National Science Foundation; he has led neurotechnology companies; he has founded his own neurotech startup; and, most recently, he has served as the Vice President at Nielsen Consumer Neuroscience.

I first met Michael in the context of the 2017 Brand2Global conference in Silicon Valley, where he gave a presentation on "Using Neuroscience to Optimize Creative Across Borders".

Links:

• Nielsen Consumer Neuroscience
• Michael on LinkedIn

Leona Frank is the Senior Manager for Brand, Social Media & Content at Vistaprint, a company that empowers millions of business owners worldwide to market themselves professionally. As content marketing continues to grow in importance for the Vistaprint brand, Leona is leading an international team that develops digital marketing strategies and engaging, customer-centric content across the company's top 10 markets.

Prior to her current role at Vistaprint, Leona managed the company's localization team and led a global, multi-year, multi-million-dollar rebrand initiative for its European markets. In the past, she has also worked on the localization vendor side as Head of Production at Translate Media, which is one of the UK's leading language service providers.

Originally from Germany, and now based in Boston, MA, Leona speaks four languages and holds Masters degrees in Bilingual German-English Translation as well as International and Intercultural Communication. With a decade of experience in global marketing and branding, she is passionate about storytelling, and believes that the best brands are also the best storytellers.

Links:

• Vistaprint website
• Vistaprint's "Ideas and Advice" page
• Vistaprint on LinkedIn
• Vistaprint on YouTube
• Vistaprint on Facebook
• Vistaprint on Pinterest
• Vistaprint on Instagram
• Vistaprint on Twitter
• Leona on LinkedIn

Max Lobanov is the Localization Manager for Europe, the Middle East, Africa, and Asia-Pacific at Google. He has almost two decades of experience in localization operation management.

With a background in business administration, philology, and civil law, Max began his career in 2000 as a translator and interpreter. He spent several years working in-house at CBOSS, a leading telecommunications software development company.

In 2008, Max joined Google as the quality manager for Russian, and eventually for all of Eastern Europe. He has led and driven the company's efforts across localization vendors, marketing, public relations, engineering and sales teams, to ensure that Google's voice sounds natural and authentic for users in the different regional markets.

Links:

• Max on LinkedIn
• Max's article in MultiLingual Magazine

John Ounpuu is a Co-Founder and Partner at Modern Craft, a boutique marketing consultancy focused on helping brands keep pace with modern customers by upgrading the most critical components of their marketing engine. John is a seasoned strategist, a writer and a speaker with a deep interest in the new challenges and opportunities facing marketers today. His clients at Modern Craft include Destination Canada, Hootsuite, and Sesame Street.

Before co-founding Modern Craft in 2014, John was the Vice President of Strategy at Blast Radius, a Vancouver-based digital agency, where he spent a decade guiding brands like Nike Golf, Nike Jordan, Microsoft, Starbucks, and Electronic Arts, as they adapted themselves to the challenges of an increasingly digital world. Prior to joining Blast Radius, he worked in software marketing and spent time in the tech startup world.

John has been featured as a speaker by Forrester, BCAMA, Canada Post, and the CIMC Conference. His writing has been published by Forbes, CMO.com, CMSwire, and WARC, among others.

In a previous career, way back in 1990s, John was a musician and songwriter, and the bassist for the Canadian Juno-nominated alternative rock band, Pluto.

Links:

• Modern Craft website
• Free ebook: Tapping the Power of Passion
• Modern Craft on LinkedIn
• Modern Craft articles on Medium
• Modern Craft on Twitter
• John on LinkedIn
• John on Twitter

Brendan Kane is a growth hacker and influencer-marketing expert who works with Fortune 500 companies, major brands, and global celebrities. As the Founder of Social Ink, he helps create interactive experiences between celebrities and their fans through digital technology. He is also the Managing Partner at SEAkers, a global network of growth hackers who help clients scale, expand and accelerate their brand internationally.

Brendan thrives on helping his clients find and engage new audiences around the world. He is the hired gun behind brands such as MTV, Rhianna, Paramount, Ikea, Taylor Swift, Universal and Yahoo, helping them unlock value and transform their business on a global level. So far, the apps and platforms that Brendan has created for his celebrity clients have been accessed by over 50 million people worldwide.

Brendan started his career in 2005, as the Head of Interactive Media at Lakeshore Entertainment. In that role, he worked on 16 different films that grossed $685 million dollars worldwide, and he pioneered the first ever influencer campaigns to effectively promote Lakeshore's movies.

Today, Brendan is known for the innovative app that he created for Taylor Swift and Rihanna, and which can automatically turn any Facebook profile into a website in less than 60 seconds.

In partnership with MTV, Brendan has developed an advertising technology that monetizes consumer-to-consumer interactions within social networks. He has also served as a consultant for the NHL and NFL Players Associations on how to bolster their digital offering for both players and fans.

Currently, Brendan is advising Strike Social, the largest TrueView Advertising and YouTube Intelligence company, which runs over 2,500 campaigns a day for brands such as Disney, Fox, NBC, Netflix, XBOX, LinkedIn and many notable Fortune 100 companies. In addition to his consulting business, he is also a mentor at Techstars and a keynote speaker at industry events.

Links:

• Brendan on LinkedIn
• Brendan on Facebook
• Brendan's email at SEAkers

Wolfgang Allisat is the Chief Customer Officer at Unbabel, a translation and localization company headquartered in Lisbon, Portugal. Originally from Germany, and with a background in economics and international business, he joined the company at the beginning of 2017.

Founded in 2013, Unbabel has a strong digital focus that is accelerating the shift towards a world without language barriers by enabling trustworthy, seamless and scalable translations between companies and their customers.

International businesses trust Unbabel's enterprise platform to open up and grow new markets by harnessing the power of Artificial Intelligence and a global community of mobile linguists.

Backed by Notion Capital, Google Ventures, Caixa Capital and Y Combinator, Unbabel is helping customers like Pinterest, Skyscanner, Under Armour, Trello and Oculus VR to understand and be understood.

Wolfgang holds a masters degree in Economics from the University of Saarland, Germany. When not in the office, he can often be found sailing around the Balearic Islands.

Links:

• Unbabel website
• Unbabel on LinkedIn
• Unbabel on Facebook
• Unbabel on Instagram
• Unbabel on YouTube
• Unbabel on Twitter
• Wolfgang on LinkedIn