The Worldly Marketer Podcast

Gabriel Fairman is a polyglot, an entrepreneur and the CEO of Bureau Translations, a language services agency that he founded when he was only 24 years old. Based in Palo Alto, California, Bureau Translations has worked with such well-known companies as Harley Davidson, Volkswagen, Audi, the NBA, Sony Music, Pfizer, MasterCard, Pepsi and Burger King, helping them to drive their multilingual content throughout the world.

Thanks to its proprietary technology and processes, Bureau makes it easy for clients to save on translation costs, cut down their time to market, and minimize the internal resources needed to manage a global content production chain.

Originally from São Paulo, Brazil, Gabriel grew up speaking Brazilian Portuguese, Spanish, and English. Over the years, he also acquired some Mandarin-Chinese, Italian, and French. Gabriel loves to challenge business practices and deconstruct operational paradigms, and he rebuilds his own organization as often as possible.

Links:

• Bureau Translations website
• Bureau Translations on LinkedIn
• Bureau Translations on Facebook
• Bureau Translations on Twitter
• Gabriel on LinkedIn
• Gabriel on Twitter

Dr. Nitish Singh is an Associate Professor at the Boeing Institute of International Business at Saint Louis University, Missouri. He has been teaching there for a decade now and in that time, he has developed an Online Certificate program in ethics & compliance. He is also the President of an ethics & compliance consulting firm called Integtree LLC, which he founded in 2013.

Before joining the faculty at Saint Louis University, Nitish spent several years as a full tenured Professor at California State University, Chico, where he led the Localization and International e-Business programs. His educational efforts have been supported by US Department of Education, the Qatar National Research Foundation, California State University, Google, HP, IBM, Microsoft and other companies.

Nitish holds a Ph.D. in international business and marketing. He has co-authored two critically acclaimed books: "The Culturally Customized Web Site: Customizing Websites for the Global Marketplace" and "Localization Strategies for Global e-Business".

Last but not least, Nitish is a co-organizer of the Brand2Global conference series, which has been bringing together digital marketing and localization professionals every year since 2013. I had the pleasure of meeting him at the most recent edition of Brand2Global in Silicon Valley, where he gave a presentation called "Optimizing Global Marketing Budgets: The Global Segmentation Tool".

Links:

• Brand2Global website
• Brand2Global Conference on LinkedIn
• Brand2Global Group on LinkedIn
• Brand2Global Conference on Facebook
• Brand2Global on Twitter
• Integtree website
• Global Digital Marketing and Localization Certification program
• Nitish Singh on LinkedIn
• Web Globalization LinkedIn group
• Nitish's books on Amazon

Diego Cresceri is the Founder & CEO at Creative Words, a localization company that he founded in 2016. Based in Genoa, in Northern Italy, he has worked in the language industry for over a decade.

Before starting his own business, Diego was a translator, then a Project Manager, and finally the Chief Operations Officer at an Italian language services company. He has always loved languages, he's a Machine Translation (MT) enthusiast, and he loves teaching language technology whenever he has the chance.

With his new localization company, Creative Words, Diego is focused on the four cornerstones that ensure his work is always in line with customer expectations: listening to the customer, flexibility, technology, and innovation.

Links:

• Creative Words website
• Creative Words on LinkedIn
• Creative Words on Facebook
• Creative Words on Twitter
• Diego on LinkedIn

Fritz Grutzner is the President of Brandgarten – a brand strategy firm that he founded in 2005. Headquartered in Madison, Wisconsin, Brandgarten specializes in uncovering the deep emotional drivers of brand choice, and in building brand strategies around these insights.

With a background in Germanic studies and international business, Fritz's career has always been focused on global marketing. He now has 30 years of brand-building experience, having worked for Fortune 500 companies as well as non-profits, both in the U.S. and abroad, both in-house as well as on the agency side. Through his own firm, Brandgarten, he has conducted primary research on five continents for some of the world's most recognized brands.

Besides running his own firm, Fritz has co-authored a book called Tips and Traps for Marketing your Business, he is a frequent speaker on branding topics, and he has published numerous articles in industry journals. He believes that people – no matter where in the world they are – don't buy things, but rather the story about the thing.

Links:

• Brandgarten website
• Brandgarten on LinkedIn
• Brandgarten on Facebook
• Fritz on LinkedIn
• Fritz's book on Amazon

Talia Baruch is the Founder and CEO of Yewser, a consultancy based in San Francisco that helps companies accelerate growth in international markets. Together with her in-country teams, she helps her clients go global by optimizing product functionality, user-experience, and value proposition in a way that is geo-fitted to each local market.

Before launching Yewser in 2017, Talia lead international expansion at LinkedIn and then at SurveyMonkey. She has also mentored startup executives at Google Launchpad; she has managed Google's internationalization and localization for Earth & Maps products worldwide; she has driven Starbucks' brand entry into the Middle East and North Africa; and she has optimized VMware's product localization for Latin America.

In addition to running her own consultancy, Talia is the co-founder of a nonprofit called Global Saké. Global Saké's mission is to make products make sense in international markets by creating a collective community across countries and cultures, and giving members a venue to share industry insights on global growth and international product strategy.

Catch Talia's insights on how today's startups and SMEs can be global-ready from the get-go!

Links:

• Yewser website
• Yewser on LinkedIn
• Global Saké on LinkedIn
• Global Saké on Twitter
• Talia on LinkedIn
• Talia on Twitter

Kirsten Suto Seckler is the Chief Marketing Officer for Special Olympics, an international organization that she has worked with for the past 20 years. In her role as CMO, she oversees a team that is working creatively to shape and challenge perceptions about people with intellectual disabilities, and to build awareness of and engagement with the Special Olympics movement.

With a background in mass communication and media studies, Kirsten has over two decades of experience as a marketing, branding and public relations professional. She has been involved in many Special Olympics initiatives that have contributed to the growth of the movement around the world. She has worked on both the Winter and Summer World Games broadcasts, as well as policy summits, the Global Ambassadors program, concerts and conferences supporting Special Olympics, and the launch of new programming in the areas of health, education and community building.

In addition to her work with Special Olympics, Kirsten is an Adjunct Professor at Georgetown University in Washington, D.C.. She is also a member of the National Press Club, the American Marketing Association and the Association for Women in Sports Media.

Links:

• Special Olympics website
• Special Olympics on Facebook
• Special Olympics on YouTube
• Special Olympics on Instagram
• Special Olympics on Pinterest
• Special Olympics on Twitter
• Kirsten Suto Seckler on LinkedIn

Matteo Ceurvels is a serial entrepreneur, a marketing and communications professional, and a digital strategist, who specializes in Latin American markets. For almost a decade now, he has been managing multiple global accounts and building strategic initiatives within the private and public sectors.

Currently, Matteo works as a Researcher in Digital Marketing for Latin America and Spain at eMarketer, a leading market research firm headquartered in New York. Thousands of companies worldwide rely on eMarketer for insights into the digital marketing world.

Matteo is also the Founder & Editor-at-Large of LATAM Online, a publication that covers stories and trends throughout Latin America and beyond.

With a background in Latin American studies and political science, Matteo has become proficient in nine languages, he has lived in four different countries, and has traveled very extensively.

Links:

• eMarketer website
• eMarkter articles
• eMarketer on LinkedIn
• eMarketer on Facebook
• eMarketer on Twitter
• Behind the Numbers" podcast on SoundCloud
• Behind the Numbers" video-on-demand podcast on SoundCloud
• Podcast episode: "The Next Big Digital Video Market – Latin America"
• Matteo's website
• LATAM Online
• Matteo on LinkedIn
• Matteo on Facebook
• Matteo on Instagram
• Matteo on Twitter

Constantino de Miguel is the Founder and General Manager of Prime Group, which specializes in multilingual voice-overs, subtitling, and digital multimedia localization. With offices in France, Spain and Ecuador, Prime Group serves a wide variety of clients, including many major multinational companies.

Originally from Spain, Constantino spent over two decades working in international broadcasting – including radio, television and the print media – before founding his own business, PrimeVoices, in the year 2000. Focused on high-quality voice-overs for audio and video content, PrimeVoices has a casting of over 1,000 voices in 45 languages, and operates from studios in Europe and Latin America.

In 2016, Constantino launched his next venture, PrimeMultimedia. As part of the Prime Group, its mission is to streamline the process of localizing audio and video content through cost-effective and easy-to-use online tools. Its latest innovation, called AVM, is a tool developed specifically to improve video localization.

Besides managing his localization businesses, Constantino is also a media trainer and consultant. He coaches executives on how to interact with journalists in a more effective and media-savvy way, based on his many years of personal experience in the news broadcasting business.

Links:

• PrimeVoices website
• PrimeVoices on LinkedIn
• PrimeVoices on YouTube
• PrimeVoices on Facebook
• PrimeVoices on Instagram
• PrimeVoices on Twitter
• PrimeMultimedia website
• PrimeMultimedia on LinkedIn
• PrimeMultimedia on Facebook
• PrimeMultimedia on Twitter
• Digit-a website
• Digit-a on Facebook
• Digit-a on Twitter
• Constantino on LinkedIn

Lahcene Guerrouj is a marketer, a tech enthusiast and a content expert, who has led many international cross-functional teams landing brands and content from HQ to the regions. Currently, he is the Global Content Marketing and Localization Manager at Salesforce, a cloud-based Customer Relationship Management (CRM) platform.

Since 2015, Lahcene has been managing global marketing content strategy for top multinationals, including Dell, LexisNexis, Microsoft (Skype), Juniper Networks, and now Salesforce. He has a background in business management and e-commerce, and speaks four different languages. Originally from Paris, he has worked in San Francisco, and is now based in London, U.K.

Not only is Lahcene an expert on globalization, internationalization and content marketing strategies. He also holds a Doctorate in Segway Navigation and Rider Proficiency from the San Francisco Electric Tour Company!

Links:

• Salesforce website
• Salesforce on YouTube
• Salesforce on LinkedIn
• Salesforce on Facebook
• Salesforce on Twitter
• Lahcene on Twitter

Nani Ratnawati is the Senior Localization Program Manager for a social network that you're probably familiar with: LinkedIn. With half a billion members in over 200 countries, LinkedIn is now available in 24 different language interfaces and has become the world's largest professional networking platform.

In her current role, Nani drives strategic partnerships with the global marketing teams in all of LinkedIn's business units, and she ensures the highest quality in LinkedIn's translated content, as well as its efficiency and performance.

Based in California's Bay Area, Nani graduated from San Francisco State University with a Master's degree in Cultural Anthropology. After an eclectic career path, she joined the LinkedIn team in 2011 as a specialist for Indonesian, a language in which she's fluent.

Today, Nani manages end-to-end localization projects that cover languages in Europe, the Middle-East, Latin-America and Asia-Pacific. She tracks and evaluates the performance of LinkedIn's marketing campaigns in those regions. Nani also advocates for LinkedIn's international users by gathering cultural and linguistic knowledge, as well as product data, that is unique to their specific countries.

Links:

• LinkedIn English "About" page
• Nani on LinkedIn