The WP Minute

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Our Matt breaks down Matt Mullenweg’s keynote at WordCamp US 2025! Get the highlights and honest reactions to the most important moments, including:

• The evolving role of the WordPress community and the “four freedoms” at the heart of open source.
• Addressing the “elephant in the room” and the impact of recent legal and industry challenges.
• WordPress’s push to be more present on YouTube and across platforms, and why authentic community engagement matters.
• The future of AI in WordPress, including hands-on impressions of new tools like Telex and thoughts on browser-based AI.
• Predictions for the next 10 years of WordPress and Automattic, and what it means for users, professionals, and the open web.

Whether you missed the keynote or want a thoughtful recap, this episode covers the key takeaways and what they mean for the future of WordPress. Subscribe to The WP Minute for more insights, news, and community updates!

Matt's video on Telex AI by Automattic https://youtu.be/t5dRm70FnSg
Mullenweg's Keynote WCUS https://youtu.be/45HRzzc0waU?si=DIhxDiqwGNzAPWTL

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Register for FREE. Monday August 18th at 1PM EST

The Dog Daze of Agency Summer is a live, interactive webinar for WordPress agency owners looking to beat the late-summer slump.

Matt Medeiros, Kurt von Ahnen, and Toby Cryns will share strategies to keep momentum high when client decisions slow down, contracts stall, and teams drift into vacation mode. We’ll explore how to use this seasonal downtime to prepare for a strong fall season. From internal planning to energizing your team and sharpening your sales pipeline.

Key Takeaways

+ Turn downtime into prep time – Use the summer lull to refine processes, update proposals, and revisit client strategies.

+ Reignite team motivation – Tactics to keep staff engaged and productive before the busy fall rush.

+ Jumpstart stalled sales – How to nurture leads and tee up contracts so they’re ready to sign after Labor Day.

+ Plan for Q4 success – Align your marketing, sales, and project delivery for a strong close to the year.

+ Engage with peers – Live Q&A and open dialogue with other agency owners facing the same seasonal challenges.
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In this episode of The WP Minute Podcast, Eric Karkovack welcomes Zachary Hamed and Matthew Achariam, co-founders of Clay, a personal relationship management tool recently acquired by Automattic. They examine how Clay unifies fragmented contact data from various platforms, like Gmail, iMessage, Notion, Facebook, and ChatGPT, into a beautifully designed and user-owned system for managing relationships.

Zachary and Matthew discuss Clay’s origin story, their strong focus on design, data ownership, and privacy, and how AI features like Nexus are transforming personal outreach. They also share how their deep-rooted history with WordPress and open-source culture helped make the acquisition by Automattic feel like a natural evolution. Looking ahead, they tease potential WordPress integrations focused on people and relationships, and how Clay can amplify identity and CRM use cases across the Automattic ecosystem.

Key Takeaways:

• Clay is a personal relationship manager built around privacy, portability, and thoughtful design.
• The product consolidates contacts from fragmented platforms and enhances memory and outreach with AI tools.
• Automattic’s acquisition aligns with Clay’s mission to build human-centric, long-lasting software.
• Possible future integrations with WordPress include features centered around people and identity.
• Clay’s team will remain intact and continue development with increased velocity and support from Automattic.

Important Links:

• The WP Minute Podcast: thewpminute.com/subscribe
• Clay’s Website
• Acquisition coverage:
  – Accelerating Clay’s mission with Automattic
  – Automattic Welcomes Clay
  – Play With Clay
• Clay’s co-founders on LinkedIn:
  – Matthew Achariam
  – Zachary Hamed

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It’s a tough time to be a WordPress freelancer. The entire ecosystem seems to be shifting beneath us, as we’ve witnessed legal battles and community drama. Not to mention a newfangled technology – artificial intelligence (AI) – taking over the planet.

None of this is good for stability or our confidence. It’s natural to wonder what it all means for the future of freelancing. Are we doomed or just in a time of transition?

I know my business has changed in the past year. Leads for new site builds have morphed into requests for maintenance. It feels like we’ll never get back to the way things were.

Perhaps that’s true. It doesn’t mean the future isn’t bright, though. There’s still value in what we do. Recognizing it is the first step to finding success in a new era.

So, consider this a pep talk for you, my fellow freelancer. Let’s have a collective mental reset to help us focus on what’s next.

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In this episode, I unpack the big announcement behind FAIR — the Federated and Independent Repository — a new package manager initiative under the Linux Foundation. Scooped by The Repository and launched during WordCamp Europe week, FAIR promises decentralized plugin and theme distribution for WordPress, reducing reliance on wordpress.org and introducing a new governance model for the ecosystem. On paper, that’s a huge shift.

But I’ve got more questions than answers. Why the Linux Foundation? Is this really just for WordPress? And what does “a replacement for the ecosystem” even mean? For freelancers, agency owners, and power users like you and me, the pitch feels abstract. FAIR might offer technical insurance, but what does it actually do to help us build faster, better, more sustainable sites today?

This episode is less about hot takes and more about critical thinking — exploring FAIR from the lens of a working professional in WordPress, not someone living in contributor Slack channels. I want to know how this changes our day-to-day, and whether FAIR will drive real innovation… or just become another layer of complexity.

Key Takeaways:

• “This isn’t a fork of WordPress — it’s a backend distribution layer, a replacement for the plugin update plumbing we all rely on.”
• “I have more questions than clarity: is this really just about stability, or is it something much bigger?”
• “Adoption is everything. Without host and agency support, FAIR is just another plugin.”
• “WordPress has a packaging problem. FAIR needs to solve that — not just technically, but with messaging that speaks to the average power user.”
• “We want open source to thrive. But we also want clarity, transparency, and solutions that actually make WordPress better for our clients.”

URLs Mentioned:

• FAIR press release from the Linux Foundation
• The Repository's FAIR coverage
• AspirePress
• WPCC
• Alt Ctrl Org livestream

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founder of 10up and now a Partner at Fueled, to talk about a major agency evolution. Jake shares the journey from founding 10up in 2011 to its merger with Fueled in 2023, culminating in a rebrand that sees the combined entity operating under the Fueled name. He explains the motivations behind the merger, including the desire for diversification, access to broader resources, and positioning for enterprise-level digital transformation projects.

Jake also discusses the continued investment in open-source plugins such as ElasticPress, ClassifAI, and Distributor, which reflect Fueled’s commitment to supporting the WordPress ecosystem while solving real client problems. The conversation touches on the shift toward full site editing (FSE), the agency’s custom internal toolkit, and how AI and no-code tools are transforming the web development landscape. Jake’s new role allows for a better work-life balance and a renewed focus on brand storytelling and strategic initiatives.

Key Takeaways:

• 10up merged with Fueled in 2023, with the unified brand now operating as Fueled; 10up remains as the WordPress practice within the company.
• The merger was motivated by scalability, diversification, and the need for broader digital capabilities in the enterprise market.
• Fueled’s new website was built using WordPress full site editing and custom internal tooling, completed in just 8 weeks.
• Jake is now a Partner at Fueled, focusing on strategic marketing, brand storytelling, and select client projects.
• Plugins like ElasticPress, ClassifAI, and Distributor continue to reflect the team’s open-source contributions and enterprise-focused solutions.

Important Links:

• Fueled
• Related Articles:
  Fueled Merges with 10up To Deliver Superior Customer Experiences
  Fueled for the Future: A Renewed Brand
  How Fueled Built Its New Website in 8 Weeks
• Plugins:
  ClassifAI
  Distributor
  ElasticPress
• Jake Goldman on LinkedIn

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Being a freelance web designer often means dealing with disruption. Sometimes, it’s a client who needs a new feature built ASAP. But it can also come from a shakeup in the technology we use.

Artificial intelligence (AI) has undoubtedly been a disruptive force. It has upended our workflows and made some of us wary of its presence. Are these apps here to help us or replace us?

Perhaps AI site builders are the most cringe-inducing tools of them all. They claim to take the guesswork out of website creation. You don’t need to know code or how to pick a font pairing. Provide a few details, and you have a functioning website.

Several companies have released AI-based site generators; WordPress.com is among the latest. Our own Matt Medeiros took it for a spin. He “chatted” with a friendly bot that wanted to know more about his website needs. Within minutes, he had a website powered by WordPress.

These tools aren’t producing top agency-level websites just yet. Maybe they’re a novelty for the time being. But they’ll improve. With that comes the worry of their impact on freelancers. Will our potential clients choose a bot over a seasoned expert?

Let’s explore what AI site builders could mean for the future of freelancing. Do they signal the end of an era? Or are they just another tool for the DIY crowd?

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The web was once a bastion of free and cheap things. Free tools and services catering to professionals and novices were abundant. And even things that cost money were relatively affordable.

This climate has been a boon to freelancers, agencies, and clients. WordPress and its ecosystem are prime examples of this in action. A free content management system (CMS) with a thriving market for themes and plugins has boosted many businesses. Meanwhile, third-party services like hosting and APIs allowed us to do more without spending a fortune.

That meant lower costs to pass on to clients. It helped keep our services more affordable to small and medium-sized organizations and created the expectation of cheaper websites.

Those days appear to be ending (if they haven’t already gone the way of the dodo). WordPress product pricing continues to increase, as do the other services we rely on. It’s all making for a difficult conversation with clients.

No one wants to pay more for the same thing. But it’s an unavoidable part of the current landscape. So, how do you approach clients with the bad news?

It’s all about preparation and communication. Let’s explore ways to take the sting out of the discussion.

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Freelancers have plenty of options for leveraging artificial intelligence (AI). It seems like a new tool or five comes out each week. And that doesn’t include existing products with bolted-on AI features.

The hype train has morphed into a rocket ship. This is great for OpenAI and other product makers, as they rake in cash and tons of publicity.

But what about the rest of us? Specifically, those of us who make a living with WordPress. Are we gaining anything more than a few dog-and-pony tricks? Most importantly: Can AI help us make more money?

There’s some debate to be had on that last question. Some fear that AI will replace humans or devalue what we do. That using the technology will lead to our untimely demise as designers and developers.

But maybe there’s another way. Perhaps we can use AI to empower us rather than weaken our industry standing.

I believe it’s possible. Let’s look at ways AI might help build our businesses.

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The web design industry is maturing. New projects used to be the lifeblood of freelancing, and companies spent money on feature-packed websites to establish themselves online. But those opportunities seem fewer and farther between these days.

Don’t get me wrong. New projects will continue to be a money-maker. But there are fewer gigs to go around and competition is fierce. Relying solely on this strategy is more challenging than ever.

I’ve seen evidence of this in my business. Prospective clients are more likely to ask me about maintaining their existing WordPress site rather than building a new one.

It’s a disappointing development on one hand. Building a new site is the “fun” part of this business as opposed to the messiness of working with one built by someone else. Even dealing with a site you built years ago is no picnic.

This shift could have some long-term benefits, though. It may be key to a freelance business that thrives into the future. Let’s talk about why maintenance matters.

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