Danielle started out with no business background, no MBA, and, of all things, a Bachelor's degree in biology. How did she flip from wanting to be a cardiologist to becoming a successful entrepreneur? It all started with a personal problem she had -- she wanted to change her name after she got married. The hassle of simply getting her driver's license updated was enough to make her wonder: Why wasn't the process easier? Listen to Danielle share her story of perseverance, tenacity, and incredible success as an entrepreneur - and how she was able to attract big connections through excellent content marketing.

*Catch the Write Podcast show notes at expresswriters.com/write-podcast * Sign up for Julia's new content strategy certification course and save with code "WRITEPODCAST5" http://courses.expresswriters.com/

Joe Pulizzi joins Julia on an actionable, fun episode discussing the roots of content marketing (could it really have started 300 years ago with Benjamin Franklin?), Joe's history, and where content marketing is today. Plus, join in to listen and hear the two BIGGEST reasons why most brands miss out in creating content that impacts and adds value to the web, with personal examples of what Joe has witnessed in the content marketing strategy of some of the biggest companies in the world. Don't miss out on this episode! *Sign up for Julia's coming content strategy certification course: http://courses.expresswriters.com/ *Catch today's show notes: expresswriters.com/episode-23/ *Julia's blog: expresswriters.com/write-blog

What does "success" mean when it comes to blogging? How do you decide on which topics to write, and which ones aren't worth the effort, or won't bring ROI? Finally, what do you do with all of the traffic that starts trickling in when you consistently blog? Glen, the Chief Content Monkey of SmartBlogger, tackles these important questions on today's episode of the Write Podcast with Julia McCoy, and discusses the 4 D's of great blogging: design, detail, data, and drama. Tune in for a practical, advanced episode on blog writing and promotion that you won't want to miss! *Catch today's show notes: expresswriters.com/episode-22/ *Julia's blog: expresswriters.com/write-blog *Julia's bestseller: bit.ly/soyouthinkyoucanwrite

Content marketing is a long haul, but just how long? How do you stay productive and focused during the ride? Sujan Patel joins Julia a second time to discuss a timely topic that virtually all content marketers struggle with: maintaining productivity and ROI while investing in content marketing. Sometimes, saying "no" is better than "yes:" and content creation isn't a one-person job anymore. Plus, Sujan's favorite tools in content marketing! Listen in for a fantastic, strategy-packed episode! *Catch today's show notes: expresswriters.com/episode-21/ *Julia's blog: expresswriters.com/write-blog *Julia's bestseller: bit.ly/soyouthinkyoucanwrite

What is influencer marketing, and why does it matter for brands and marketers today? Mark, an internationally recognized author, speaker, college educator, and marketing strategy consultant, joins Julia to talk influencer marketing, why it is crucial today, and what it means for 2017 content marketers and brands. Also, FOMO, and why a long-term strategy of "doing something well" could be more important than the fear of missing out. Plus, Mark discusses ways to become "known" in a crowded online space. Join in for an episode you won't want to miss on a trending topic in online marketing! *Catch today's show notes: expresswriters.com/episode-20/ *Julia's blog: expresswriters.com/write-blog *Julia's bestseller: bit.ly/soyouthinkyoucanwrite

Tara is the Content Development Specialist at Express Writers, and she has years of experience in content marketing, from writing hundreds of articles to editing, hosting webinars, founding her own community for women in geek culture, and much more. One of Tara's favorite hobbies is LARPing, and it has grown into a serious source of inspiration for the storytelling fundamentals found in great content marketing. In today's episode, learn about her journey, early roots in content marketing, and efficient, productive ways to go about storytelling for your brand (bonus: Tara shares an exceptional storytelling brand that will inspire you!) *Catch today's show notes: expresswriters.com/episode-19/ *Julia's blog: expresswriters.com/write-blog *Julia's bestseller: bit.ly/soyouthinkyoucanwrite

Your very own customers are a HUGE source of content ideas and inspiration for your brand's next hot topics in content creation, from blogs and ebooks, to whitepapers and more. But how do you find out what their pain points and key questions are, so you can create content that will keep them craving more and coming back, and over and over again? Keesa Schreane, the talented API, Platforms and Analytics Content Marketing head at Thomson Reuters joins Julia McCoy on the Write Podcast talking all about how to create amazing, customer-centric content, in an episode you won't want to miss. *Catch the show notes: expresswriters.com/write-podcast-episode-18/ *Read Julia's blog: expresswriters.com/write-blog *Buy Julia's bestseller: bit.ly/soyouthinkyoucanwrite

In Episode 17, Julia interviews Mark Traphagen, expert SEO speaker, blogger, and Senior Director of Marketing at Stone Temple. Learn about Mark's story, how he stumbled into the SEO realm, and never looked back - then became one of the leading experts in the industry! Mark shares long-term strategy thinking, discussing why and how brands need to think of content that uplifts their reputation rather than a hard sell. Listen in for solid tips that will help you build your BEST SEO content yet - and learn why and how video storytelling has been a key part of Stone Temple's marketing. *For show notes, and more: expresswriters.com/episode-17 *Read Julia's blog: expresswriters.com/write-blog

In this episode, Julia interviews Tor Refsland, an award-winning entrepreneur and blogger, and the creator of TimeManagementChef.com. Don't miss this one: it's jam-packed with amazing, inspiring and fun lessons for every content marketer! Learn the best ways to approach an influencer online (and what tactics to completely avoid!), be inspired by Tor's story, and access a free offer just for Write Podcast listeners, from Tor! *For show notes, Tor's offer, and more: expresswriters.com/episode-16 *Read Julia's blog: expresswriters.com/write-blog *Get Julia's new bestseller: http://bit.ly/juliamccoy.

Julia interviews Holly Diederich, an up-and-coming business coach and entrepreneur, on how she left a Fortune 500 publicly traded company career to start her own coaching business and follow her dreams. Listen to her full story, and how she's able to only work 3 days a week and spend time with her two babies. Holly shares tips on scheduling and productivity that is perfect for any busy entrepreneur. Learn and be inspired! For show notes, go to www.expresswriters.com/write-podcast-episode-15 *See more podcast episodes at https://expresswriters.com/write-podcast/. *Follow Julia's blog at www.expresswriters.com/write-blog. *Get Julia's new bestseller on Amazon: http://bit.ly/soyouthinkyoucanwritebook.