Starting my business and leaving my corporate job was a great decision for me at that point in my life and career.

I had spent over 27 years in corporate, successfully leading teams, strategizing, and spearheading significant turnaround stories with prominent brands.

I was in the middle of my life, somewhat healthy but not living a healthy lifestyle.

I had a decent retirement plan in place and low debt. These established benefits supported me while my business was getting set up.

So, trading in my executive career for the path of entrepreneurship seemed like the next logical step.

Has it been easy?

Heck no!

Here are 5 Things I Didn’t Anticipate:

1️⃣ My stress levels went up, rather than down.

2️⃣ Betting on myself had huge payoffs and risks.

3️⃣ My boundaries shifted.

4️⃣ Freedom is a rush.

5️⃣ FUN with a capital 'F.'

The hard truth is that your lifestyle will change when you work for yourself, but it's hard to know exactly how those changes will manifest.

If you're interested in booking a 90-minute intensive with me to dive deep into your business strategy, then book a time for us to work together here: https://calendly.com/brendarigney/90-min-intensive-with-brenda

And make sure to follow me on Instagram: https://www.instagram.com/itsbrendarigney/

This week I am talking to Chelsea Quint, a trauma informed business coach and consultant for small business owners who want their businesses to leave a positive mark on the world.

With nearly a decade of experience in marketing, Chelsea took her experience working with massive companies like Pilot Pens and Apartments.com to help current and aspiring entrepreneurs grow companies that do well while doing good.

You can find more about Chelsea by following these links:

Instagram: https://www.instagram.com/chelsea.quint/

LinkedIn: https://www.linkedin.com/in/chelseamoore/

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Interested in the Aligned AF Retreat on Bowen Island, B.C. from January 12-14, 2024. See more details here: https://www.brendarigney.com/retreats

Growing a team requires a strategy

It's not something that should be done on a whim

Your team is directly involved in your delivery, marketing, sales and operations
It's important that you know who to hire and when 👏🏻

When you're looking to make your first hire, listen to this podcast episode as I share which four roles you need to bring in to your business and when to hire them.

If you're interested in booking a 90-minute intensive with me to dive deep into your business strategy and look at who you need to hire FIRST on your team, then book a time for us to work together here: https://calendly.com/brendarigney/90-min-intensive-with-brenda

And make sure to follow me on Instagram: https://www.instagram.com/itsbrendarigney/

I'm sharing three pre-marketing strategies you need to do prior to launching your group program:

1. Nurture your community

2. Show your work & tease

3. Create a waitlist

You can do all of these steps before you have a completed product or offer to sell...and even before you know what the final product or offer is.

This week's episode of The X is ideal for online business owners, entrepreneurs and product developers (online or physical products), or even those professionals that haven't left their corporate gig and not sure where to start their entrepreneurial journey - I've got you!

I'm going behind the scenes to capture all the details of launching your group program inside the Aligned AF Community in November...so this episode is a great way to sample what I'm sharing.

To become a member of the Aligned AF Community for $5 a month (and the FIRST 14 days are FR33), go here: https://www.brendarigney.com/aligned-af-community

This supportive community will help if you're...

Join the Aligned AF Community Membership for corporate women leaders ready to launch their dream business. It's $5 a month and the first 14 days are FR33

https://www.brendarigney.com/aligned-af-community

Prepare for an exciting episode of The X this week! Our upcoming guest, Amber Jordan is an entrepreneur with a remarkable individual with an inspiring life journey.

Amber, formerly a corporate HR Executive, founded a consulting company to transform business workplaces and cultures. She later joined forces with tech and finance experts to create Hydra Management Consulting, leading a team of passionate people and culture experts. Amber supports her clients with everything from adopting pay transparency guidelines to custom-designed leadership development programs.

In her personal life, Amber is a dedicated mom to two teenage boys and a skilled baker. She dreams of running a bakery or competing on 'The Great British Bake-Off' if not in her current role.

Join us for a conversation with Amber about her journey and insights into creating exceptional workplaces and cultures.

Learn more about Amber at Hydra Consulting: https://hydramc.ca/

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And remember to leave a review of this podcast episode and subscribe to The X to hear behind the scene stories from me and other entrepreneurs.

Check out my end of year tools to help generate revenue in your business:

Launching Your Black Friday Promo

Creating Profit-Packed VIP Days

Share your thoughts with me over Instagram

I invite you to join the Aligned AF Community for $5 a month - click here

Subscribe to my weekly newsletter - The X

In this week's episode of The X Podcast, I'm unveiling three powerful methods to turbocharge your revenue in the final weeks of 2023. Through engaging discussions with clients, we've crafted three offers that promise instant gratification, fun, and impressive results for your clients.

These offers encompass specific deliverables like website content completion, as well as broader outcomes such as coaching, mentoring, and strategic planning. We fondly refer to them as "catnippy" offers because they're irresistibly enticing, making clients prioritize working with you.

Explore these innovative offer options, and let me know how they impact your business. Your success story could be just around the corner!

Download my FREE Black Friday Sales Masterclass and Workbook: https://www.brendarigney.com/black-friday

Join the Aligned AF Community Membership for corporate women leaders ready to launch their dream business. It's $5 a month and the first 14 days are FR33

https://www.brendarigney.com/aligned-af-community

Follow me on Instagram and LinkedIn

🎙️ Hey there, fabulous Gen X ladies! Welcome to The X Podcast! 🎧 This week, we've got the amazing Stephanie Johnston in the spotlight. She's not just your ordinary entrepreneur, but a certified Health + Life Coach, host of the "Stepping to The Edge" podcast, and a Wellness Advocate with a whopping 25+ years of leadership swagger under her belt. 💼

Steph is basically your go-to gal if you're ready to say "heck yes!" to more health, happiness, and joy in your life. 🌟 Picture this: Steph used to be a workaholic, clocking in 60+ hours a week and jet-setting all over North America for her job. But in 2020, she looked burnout straight in the eye and said, "Not today, my friend!"

She ditched the job, grabbed some quality time with her family, and embarked on a quest to rediscover what makes her heart do a happy dance. 💃 Now, Steph's on a mission to help fellow women find that elusive fulfillment we're all chasing.

As a Coach with an obsession for essential oils and natural solutions (who doesn't love a good lavender-scented pick-me-up?), Steph is all about sharing game-changing strategies to build healthy + sustainable habits. It's all about creating a life you're head-over-heels in love with! 💚

So, if you're tired of burnout and exhaustion stealing your mojo, Steph is your fairy godmother of mentors. She'll sprinkle some empowerment, energy, and joy dust on your life, and voila! 🪄 You'll be living your best life in no time.

Don't miss out on the wisdom and laughter Steph brings to the table. Tune in to this episode and get ready to unleash your inner rockstar!

Follow Stephanie here:

LinkedIn: https://www.linkedin.com/in/stephanie-johnston-stepping-to-the-edge-35917b1a/

Instagram: https://www.instagram.com/steppingtotheedge/

Join the online community of Gen X women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with intention.

(Sorry, bro marketers, start your own club.)

https://www.brendarigney.com/aligned-af-community 

Get Aligned AF and build your business with a community created precisely for you

Every time I take on a new *uplevel* with my goals, I check in with my energy. Is it generating compassion, love and kindness, or is it repelling and chasing.

In May this year, I decided to launch a re-brand project and close out the #3UNIQUES coaching experience, podcast and courses.

Join the Aligned AF Community Membership for corporate women leaders ready to launch their dream business. It's $5 a month and the first 14 days are FR33

https://www.brendarigney.com/aligned-af-community

Alex Brueckmann, Strategic Facilitator, is a former music journalist and DJ turned General Management expert, is empowering leaders with accessible strategies.

Join the Aligned AF Community Membership for corporate women leaders ready to launch their dream business. It's $5 a month and the first 14 days are FR33

https://www.brendarigney.com/aligned-af-community