The Yaag Project

In this episode, Juliana Jackson, the Chief Evangelist at Omniconvert, joins Yaag and Manish to share her insights on how you can use data to improve your customer lifetime value. She talks about the different types of data already available within your tech ecosystem and how you can make use of it, using RFM segmentation to prioritize on high value customers, CAC:CLV ratio and more.

In this episode, Doug Brown, the CEO of Business Success Factors, who has built 35 companies and has been into sales from the age of 3, and been the president of sales and training for companies of Tony Robbins and Chet Holmes joins us.

He shares his experience on some of the biggest mistakes companies make which impedes their sales revenue growth, and factors that indicate if your company is on the growth path, challenges and factors to pay attention as you set yourself up for growth.

In this episode, Max Altschuler, the founder and CEO of SalesHacker (which was acquired by Outreach in 2018), joined Yaag and Manish to share what goes into building an online sales community, the challenges one might face to grow the community, and most importantly what triggered him to stop doing in-person events and pivot to a 100% virtual community years before the pandemic broke out.

You believe a set of things to be your product's USP or value proposition, but ask yourself —how many times is it in sync with what your customer really believes to be valuable?

Steve Rankel, one of the world's best, joins Yaag and Manish to show how anything that isn't derived out of a customer conversation, is nothing but an educated guess.

This episode is one of the deepest dives into how to get your sales pitch right. An episode that will help you arrive at a method to arrive at a message or value prop that sticks or resonates with your customer.

If you are part of a go-to-market (GTM) team, or have leveraged ProductHunt or AppSumo for your SaaS product launches, this episode is going to be very useful for you.

In this episode, Jeroen Corthout, the CEO of SalesFlare joins Yaag and Manish to discuss some of the sales and marketing challenges they faced as a startup, especially during the GTM phase. He shares about how they had to do things that weren't necessarily scalable, and how they capitalized on the learnings from there on.

Casey Hill joins Yaag and Manish on the show to share how he uses Quora effectively for B2B marketing. He went from 0 to 2 million views and raked about $100,000 in the process by just posting regularly on Quora within the span of just nine months. Hop on to this episode for some real tactical and actionable nuggets on how to use Quora and more importantly what not to do.

Getting into product-led growth (PLG), from being a sales-driven organization is quite a decision and journey. Your sales people are going to lose a lot of control and your product in itself needs to evolve for the PLG journey. Stephanie Cox, the VP of Sales and Marketing at Lumavate, joins Yaag and Manish to discuss her experience and learnings from her PLG journey.

A lot of times we think of field marketing as an extended events team, but it's one team that pretty much interfaces with multiples functions such as sales, marketing, product, customer success, and customer support. Nick Bennett joins Yaag and Manish to share how companies can leverage the power of field marketing for growth, and breaks a lot of myths around it.

Oh and don't miss Nick busting into a rap, on the spot.

The brilliant Justin Welsh joins Yaag and Manish, to discuss the SMB SaaS playbook. He shares about the issues he looks to solve for when takes up consulting for an SMB SaaS company, what he learnt from his failures, what he looks for in the founders he works with, the role of personal branding in sales, and lot more.

We marketers love talking about playbooks, ultimate guides, success stories, cheat sheets, best practices, and whatnot. But, you never hear marketers talk about is the role that luck or sheer randomness plays in our success—or failure. There is some amount f randomness in marketing for sure, and that's what Yaag and Manish dig into, in this episode.